The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
When B2B Starts Acting Like B2C: Is It Desperation or Evolution?

When B2B Starts Acting Like B2C: Is It Desperation or Evolution?
Customer Experience
AI companies are opening coffee shops. Fintechs are parking cash-covered trucks in city centers....
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Attribution: From Reporting Theater to Revenue Truth

Attribution: From Reporting Theater to Revenue Truth
Attribution
Attribution is still the fastest way to start a fight inside a B2B company. Not because measurement...
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Your Lead Scoring Model is Lying to You

Your Lead Scoring Model is Lying to You
Lead Management
It's 2025, and I'm still having this conversation. I pulled out my old Pedowitz Group shirt from...
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Is Thought Leadership Dead? A Brutal Honest Look at What Changed

Is Thought Leadership Dead? A Brutal Honest Look at What Changed
CMO Insights, Thought Leadership
You used to see it everywhere: whitepapers, research reports, industry experts building thought...
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What Happens When the CMO Owns Inside Sales and BDRs

What Happens When the CMO Owns Inside Sales and BDRs
Sales & Marketing Alignment, Chief Marketing Officer (CMO)
Most of the time, this isn't strategy. It's cost-cutting. Private equity doesn't want to pay two...
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The Brave or the Bold CMO: Which One Are You?

The Brave or the Bold CMO: Which One Are You?
Revenue Marketing, CMO Insights, Chief Marketing Officer (CMO)
We applaud brave CMOs. They check boxes, run tests, optimize processes, and execute competently....
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Your MarTech Stack Doesn’t Exist to Look Good on a Vendor Report

Your MarTech Stack Doesn’t Exist to Look Good on a Vendor Report
Martech
Too many marketing leaders are still building their tech stacks like status symbols—trophies for...
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Pipeline Coverage: The Biggest Lie in Sales

Pipeline Coverage: The Biggest Lie in Sales
Lead Management, Sales Leads, Pipeline, forecasting
Your 3X pipeline coverage is bullshit. There. I said it. For twenty years, we've been telling...
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ABM Reality: 97% Are Just Doing Expensive Lead Gen

ABM Reality: 97% Are Just Doing Expensive Lead Gen
Account-Based Marketing / Experience
The Uncomfortable Truth Nobody Wants to Admit Here's a fun exercise: Ask any B2B marketer if...
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Closing the Perception Gap: Insights from Revenue Marketing Raw

Closing the Perception Gap: Insights from Revenue Marketing Raw
Revenue Marketing
When 50% of B2B marketing organizations are living in denial about their actual performance, we...
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AI Marketing Agents: Revolutionizing B2B Strategy and Collaboration

AI Marketing Agents: Revolutionizing B2B Strategy and Collaboration
Revenue Marketing, Agentic AI
Welcome to the age of agentic AI—a world where intelligent software agents act autonomously across...
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AI Agent Revolution: 600+ Terms Reshaping Business Operations

AI Agent Revolution: 600+ Terms Reshaping Business Operations
Agentic AI
The conversation around AI has shifted. We're no longer debating whether AI will transform...
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