Stop me if you’ve heard this from your senior leadership before: “Listen, we have all of these marketing tech platforms and tools we’re paying for. Honestly, we’re probably spending a whole bunch of money that we shouldn't be spending. We've got stuff everywhere. I...
Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up the pace substantially in 2022. In 2021, Executives were putting deals into writing. Take private equity, for example, which saw $945 billion dollars in buyouts in...
Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in play for many years…it’s only been recently that organizations wanting real revenue growth are looking at this initiative differently. In fact, 75% of...
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One of the best aspects of Eloqua is how seamlessly it operates within your marketing tech stack – assuming you've right-sized and optimized your stack, of course. There's no better example than Custom Data Object (CDO) record services. These infinitely handy little...
Any Eloqua admin worth their salt knows the importance of clean, validated data when it comes to getting optimal results from the platform. Data management on any marketing automation platform is a lot easier and more accessible - as long as it's done properly and...
Being a Salesforce admin lately is a lot like being a circus performer. Why? Well, if you aren’t flexible, quick on your feet, and comfortable working in fast-moving conditions….you’re probably not going to get too far. It was just a little while ago that I walked you...
Everyone likes to offer suggestions on optimizing your martech stack. Given the ever-increasing thousands of options that claim to answer your marketing challenges, is it realistic to think that any one article will know the exact configuration of tools that are ideal...
Oracle’s Eloqua is a platform that would find itself well in a game such as Love It or Hate It. In the game, someone names a thing, such as “pineapple on pizza!” and everyone else says if they love it or hate it. No in-between, no waffling … you have to go with your...
Stop me if you’ve heard this from your senior leadership before: “Listen, we have all of these marketing tech platforms and tools we’re paying for. Honestly, we’re probably spending a whole bunch of money that we shouldn't be spending. We've got stuff everywhere. I...
Anyone who’s consumed business-focused content in the past 12-18 months has likely encountered more than their fair share of thought leadership on “The Great Resignation”, the trend of employees quitting jobs to pursue other opportunities. It’s gone on so long that...
Part of what we do is work with clients to assess their pain points and to help them leverage their processes and technology to conquer those challenges. We do it all the time, but sometimes even we miss things that are hiding in plain sight! In a humbling example, we...
It’s official: We, The Pedowitz Group, have acquired Bizmark Consulting and their best-in-class creative and communications services. They will transition into being our creative and agency services arm of the company, with founder Ed Gillespie leading this...
Revenue Operations – or RevOps for short – is far from just the latest in a series of industry buzzwords. It’s a singularly-focused business initiative to drive more predictable and sustainable revenue. The first step to implementing it is to understand what it truly...
My Account Based Marketing (ABM) clients often question why I invite both Marketing and Business Development teams to participate in strategy development sessions. Based on the name, it sounds like the Marketing team would do the heavy lifting. I tell them that we...
Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up the pace substantially in 2022. In 2021, Executives were putting deals into writing. Take private equity, for example, which saw $945 billion dollars in buyouts in...