CMO Insights: Thomas Been, CMO, TIBCO

CMO Insights: Thomas Been, CMO, TIBCO

In this episode of CMO Insights, Jeff sits down with Thomas Been, CMO, TIBCO. They discuss providing a leading platform for digital businesses, marketing becoming more accountable in business and digital marketing.
CMO Insights: Mark Floisand, CMO at Coveo

CMO Insights: Mark Floisand, CMO at Coveo

Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses the importance of being personal, authentic and transparent in marketing, unifying data in order to create a whole view of the customer journey and developing a trusting relationship with our customers.
Adobe Summit Post Show Recap

Adobe Summit Post Show Recap

In case you missed the joint Adobe/Marketo Summit last week, The Pedowitz Group has a recap of the most interesting moments.
CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky

CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Nnamdi Nwoke, Head of Demand Generation at GreenSky. They discuss the role of the everyday marketer and the impact we have on human lives, the importance of empathy, and the necessity of mentoring when growing your marketing team.
CMO Insights: Peter Smails, CMO of Imanis Data

CMO Insights: Peter Smails, CMO of Imanis Data

In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness in the market, and leveraging Marketo and Salesforce.
CMO Insights: Dana Poleg, VP of Marketing, Kaltura

CMO Insights: Dana Poleg, VP of Marketing, Kaltura

In this episode of CMO Insights, Jeff Pedowitz interviews Dana Poleg, VP of Marketing at Kaltura. They discuss Dana's view on the greatest changes to the marketing world in the last 5 years, the overwhelming amount of MarTech, and building an effective marketing machine with a small team.
CMO Insights: Tifenn Dano-Kwan, Chief Marketing Officer, SAP Ariba

CMO Insights: Tifenn Dano-Kwan, Chief Marketing Officer, SAP Ariba

In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her team, how marketing can become more business oriented and how we can become more effective leaders.
CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation

CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation

In this episode of CMO Insights, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation. They discuss brand innovation and media innovation in a time when customers are using multiple screens. They also discuss social media and much more!
CMO Insights: James Thomas, CMO of Solium Capital Inc.

CMO Insights: James Thomas, CMO of Solium Capital Inc.

Jeff sits down with James Thomas, CMO of Solium Capital Inc. They talk about equity management software and how Solium Capital's platform solves problems for both small and large companies. They also discuss the art and science of marketing and other concepts in modern marketing.
CMO Insights: Scott Horn, CMO of [24]7.ai

CMO Insights: Scott Horn, CMO of [24]7.ai

On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of [24]7.ai. Scott talks about how AI is revolutionizing transactions. He also discusses ABM, content marketing and aligning marketing and sales.
Walking the CX talk

Walking the CX talk

Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being customer-centric.
CMO Insights: Katrina Wong, VP of Marketing, Hired

CMO Insights: Katrina Wong, VP of Marketing, Hired

In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences, technology helping prove marketing’s value and Val Britton: The Shape of Change exhibit.
CMO Insights: Peter Isaacson, CMO, Demandbase

CMO Insights: Peter Isaacson, CMO, Demandbase

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to change as AI comes into its own.
CMO Insights: Mike Westgate, VP of Marketing at Briggo

CMO Insights: Mike Westgate, VP of Marketing at Briggo

In this episode, Jeff talks with Mike Westgate, VP of Marketing at Briggo. They discuss connected coffee and how Briggo aspires to enhance the coffee experience through technology, location based marketing and scaling to new markets with a small marketing team.
CMO Insights: Karen Steele, CMO at LeanData

CMO Insights: Karen Steele, CMO at LeanData

In this episode of CMO Insights, Jeff sits down with Karen Steele, CMO at LeanData. They discuss taking a company from public to private, building customer intimacy and the challenges faced by small companies in niche markets.
CMO Insights: David Reske, Founder and President, Nowspeed

CMO Insights: David Reske, Founder and President, Nowspeed

On this episode of CMO Insights, Jeff sits down with David Reske, Founder and President of Nowspeed. They discuss how digital marketing can change the world, how important it is to adapt to rapidly advancing technology and the next big trends - AI and big data.

Jeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.
CMO Insights: Shane Lennon, @VirtualCMO

CMO Insights: Shane Lennon, @VirtualCMO

Jeff Pedowitz sits down with Shane Lennon, @VirtualCMO, to discuss a new perspective on alignment between sales, marketing, and the product team, studying the customer lifecycle journey and how we can deliver lifetime value to our customers.
How to Cure Marketing Fatigue Syndrome

How to Cure Marketing Fatigue Syndrome

It seems every day there 's a new marketing technology to demo or a new software platform to check out. The MarTech landscape has grown exponentially over the past few years, causing for many, MTFS; Marketing Fatigue Syndrome.
CMO Insights: Christine Nurnberger, CMO, Bottomline Technologies

CMO Insights: Christine Nurnberger, CMO, Bottomline Technologies

Jeff sits down with Christine Nurnberger, CMO of Bottomline Technologies, to talk about an attitude of fearlessness and how that helps shape her team as well as how deploying the right technology helped increase pipeline and double leads without increasing her budget.
CMO Insights: Patrick Giusti, Head of Sales & Marketing, Mad Street Den

CMO Insights: Patrick Giusti, Head of Sales & Marketing, Mad Street Den

Jeff Pedowitz sits down with Patrick Giusti, Head of Sales & Marketing at Mad Street Den to discuss the challenges of running a start up and how new technology makes it easier. They also talk about what it takes to run Sales and Marketing at the same time as well as the characteristics of a successful salesperson.
How to Overcome 3 Major Challenges with Strategic Marketing Operations

How to Overcome 3 Major Challenges with Strategic Marketing Operations

CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer centric. The strategic marketing operations function gives CMOs the ability to overcome these challenges and thrive in today's fast-paced marketing world.
CMO Insights: George Bailey, Co-Founder & Host of Choose The Nickel

CMO Insights: George Bailey, Co-Founder & Host of Choose The Nickel

Jeff Pedowitz sits down with George Bailey, co-founder and host of Choose The Nickel (as well as CMO at Vanguard International Advisory Group). They discuss the purpose and design of the Choose The Nickel podcast, strategies for establishing value, and handling priorities in a startup.
6 Steps to Making Elections More Customer-Centric

6 Steps to Making Elections More Customer-Centric

What would a customer-centric government look like? Have you ever thought about government in terms of customer centricity before? We can think about politics in a bipartisan way and apply marketing expertise and insights to create a better election experience.
CMO Insights: Randy Frisch, CMO and President, Uberflip

CMO Insights: Randy Frisch, CMO and President, Uberflip

Jeff Pedowitz sits down with Randy Frisch, CMO of Uberflip to discuss how marketing has evolved to become responsible for accelerating the pipeline. They also talk about the importance of understanding effective content channels as well as the difference between point solutions and platforms in the MarTech landscape.
Marketing Accountability: Who Owns What and Why It Matters

Marketing Accountability: Who Owns What and Why It Matters

To become a true center of excellence, marketing operations must define which marketing group is responsible for the various necessary and important areas that make up the marketing department. Kevin Joyce helps you define the criteria to ensure you are setting up accountability with your teams.
CMO Insights: Kirby Wadsworth, CMO, Illusive Networks

CMO Insights: Kirby Wadsworth, CMO, Illusive Networks

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Kirby Wadsworth, CMO at Illusive Networks. They discuss how marketing has changed in the last decade with a shift that allows Marketing to focus on individuals rather than large groups of people, the need to wear multiple hats in a small company and claiming a niche in the security market landscape.
Go Where the People Are: A CMO’s Perspective on Digital Transformation

Go Where the People Are: A CMO’s Perspective on Digital Transformation

Digital transformation is an important phenomena sweeping through the marketing universe. Customers and prospects are now using digital platforms to communicate forcing businesses to change the way they market to consumers in both B2C and B2B. This series will cover what digital transformation is and how you can do it successfully.
CMO Insights: Nicole Wojno, CMO, UserIQ

CMO Insights: Nicole Wojno, CMO, UserIQ

Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. They talk about the difference between being customer focus versus being customer service oriented, building a strong, diverse team and the tools you need to bring marketing and sales into alignment.
CMO Insights: Kira Mondrus, CMO, QASymphony

CMO Insights: Kira Mondrus, CMO, QASymphony

Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony, to discuss building a marketing team from the ground up, streamlining a MarTech stack and removing redundant tech and the challenges associated with becoming a global company.
CMO Insights: Heidi Bullock, CMO for Engagio

CMO Insights: Heidi Bullock, CMO for Engagio

Jeff Pedowitz sits down with Heidi Bullock, CMO for Engagio, to discuss how she helps her customers build strong foundations for account based marketing, how she creates a team of thoughtful, well-rounded individuals who focus on the customer and how she builds her MarTech stack without letting it turn into a Frankenstack.
CMO Insights: Alison Murdock, CMO of SocialChorus

CMO Insights: Alison Murdock, CMO of SocialChorus

In today's episode of CMO Insights, Jeff sits down with Alison Murdock, CMO of SocialChorus, to discuss digital transformation, the importance of educating your market on the problems you solve and the solutions you make possible and the use of predictive technologies.
How to Establish Thorough Service Level Agreements for Lead Management

How to Establish Thorough Service Level Agreements for Lead Management

Service Level Agreements (SLAs) are contracts between parties that define roles and responsibilities and document escalation points in the automated lead management process. In this seventh blog in our lead management series, we take a deep dive into everything SLAs can do for you and how you can implement them in your lead management process.
9 Myths About Marketing Automation

9 Myths About Marketing Automation

Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.
7 Key Stages For Successful Lead Management

7 Key Stages For Successful Lead Management

There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.
CMO Insights: Jeffrey Rohrs, CMO of Yext

CMO Insights: Jeffrey Rohrs, CMO of Yext

Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext, to discuss the importance of building a flexible team that adapts well to change, Digital Knowledge Management, and the importance of educating your prospects.
What’s your campaign maturity?

What’s your campaign maturity?

Campaigns are the most important tools in the demand generation marketer's toolkit, enabling us to engage, capture and nurture leads and translating them into revenue.
The Wrong Way to Buy MarTech

The Wrong Way to Buy MarTech

Debbie Qaqish explores the why, how, and who of buying marketing technology in today's ever-changing marketing operations landscape.
CMO Insights: Jake Sorofman, CMO of Pendo

CMO Insights: Jake Sorofman, CMO of Pendo

In today's episode of CMO Insights, Jeff sits down with Jake Sorofman, CMO of Pendo, to talk about how marketing has become more reliant on technology, the biggest challenges faced by a fast growing company, and the critical need for a single person to own the MarTech stack.
What You Should Know About World Class Lead Scoring

What You Should Know About World Class Lead Scoring

When people think about lead management, they usually think about lead scoring. We've built up from stages 1-5 (including defining a sales qualified lead) of lead management, now we're ready to take a closer look at this essential part of the lead management process.
CMO Insights: Robby Gulri, Chief Talent Officer, ENGAGE Talent

CMO Insights: Robby Gulri, Chief Talent Officer, ENGAGE Talent

Jeff Pedowitz, CEO of The Pedowitz Group, talks with Robby Gulri, Chief Talent Officer at ENGAGE Talent, about key attributes in team members, the challenges of keeping up with marketing technology, and the biggest challenges faced by marketing companies today.
How to Map an Amazing Customer Journey (On-Demand Webinar)

How to Map an Amazing Customer Journey (On-Demand Webinar)

Mapping the customer journey involves detailed planning and engagement from all levels of your organization. From the executive team to customer-facing team members to the customers themselves, everyone plays a role in creating a customer-centric environment.
CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia

CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia

Jeff Pedowitz chats with Tiziana Barrow, Founder and CMO of Tilagia, about the customer journey and who owns the customer, providing customers with relevant, valuable content and how marketing and sales should be partners.