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 9 Myths About Marketing Automation

9 Myths About Marketing Automation

Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.
7 Key Stages For Successful Lead Management

7 Key Stages For Successful Lead Management

There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.
CMO Insights: Jeffrey Rohrs, CMO of Yext

CMO Insights: Jeffrey Rohrs, CMO of Yext

Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext, to discuss the importance of building a flexible team that adapts well to change, Digital Knowledge Management, and the importance of educating your prospects.
What’s your campaign maturity?

What’s your campaign maturity?

Campaigns are the most important tools in the demand generation marketer's toolkit, enabling us to engage, capture and nurture leads and translating them into revenue.
The Wrong Way to Buy MarTech

The Wrong Way to Buy MarTech

Debbie Qaqish explores the why, how, and who of buying marketing technology in today's ever-changing marketing operations landscape.
CMO Insights: Jake Sorofman, CMO of Pendo

CMO Insights: Jake Sorofman, CMO of Pendo

In today's episode of CMO Insights, Jeff sits down with Jake Sorofman, CMO of Pendo, to talk about how marketing has become more reliant on technology, the biggest challenges faced by a fast growing company, and the critical need for a single person to own the MarTech stack.
What You Should Know About World Class Lead Scoring

What You Should Know About World Class Lead Scoring

When people think about lead management, they usually think about lead scoring. We've built up from stages 1-5 (including defining a sales qualified lead) of lead management, now we're ready to take a closer look at this essential part of the lead management process.
CMO Insights: Robby Gulri, Chief Talent Officer, ENGAGE Talent

CMO Insights: Robby Gulri, Chief Talent Officer, ENGAGE Talent

Jeff Pedowitz, CEO of The Pedowitz Group, talks with Robby Gulri, Chief Talent Officer at ENGAGE Talent, about key attributes in team members, the challenges of keeping up with marketing technology, and the biggest challenges faced by marketing companies today.
How to Map an Amazing Customer Journey (On-Demand Webinar)

How to Map an Amazing Customer Journey (On-Demand Webinar)

Mapping the customer journey involves detailed planning and engagement from all levels of your organization. From the executive team to customer-facing team members to the customers themselves, everyone plays a role in creating a customer-centric environment.
CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia

CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia

Jeff Pedowitz chats with Tiziana Barrow, Founder and CMO of Tilagia, about the customer journey and who owns the customer, providing customers with relevant, valuable content and how marketing and sales should be partners.
Are You Getting the Most Out of Marketo?

Are You Getting the Most Out of Marketo?

Whether you've inherited a Marketo instance or built it from scratch, a Marketo Health Check is a good way to make sure you're getting the most out of your investment in Marketo.
CMO Insights: Scott Vaughan, CMO, Integrate

CMO Insights: Scott Vaughan, CMO, Integrate

Today on CMO Insights, Jeff Pedowitz sits down with Scott Vaughn, CMO of Integrate, to discuss the power and responsibility that marketing has been given in this new era of precision and trust. They also discuss pulling story telling and revenue marketing together with the customer journey and the challenges of sorting through the MarTech landscape.
CMO Insights: Kirk Crenshaw, CMO, Traackr

CMO Insights: Kirk Crenshaw, CMO, Traackr

Jeff Pedowitz interviews Kirk Crenshaw, CMO of Traackr, to learn more about his view on why strong ABM strategies and the customer journey is the next big trend in marketing.
The Wrong Way to Buy MarTech

The Wrong Way to Buy MarTech

Debbie Qaquish explores the why, how and who of buying marketing technology in today's ever-changing marketing operations landscape.
CMO Insights: John Steinert, CMO, TechTarget

CMO Insights: John Steinert, CMO, TechTarget

Jeff Pedowitz sits down with John Steinert, CMO of TechTarget, to discuss balancing short term needs/results with long term performance, why building the reputation and brand of a company is critical and why marketing has not yet earned the right to manage the customer experience end-to-end.
7 Key Stages For Successful Lead Management

7 Key Stages For Successful Lead Management

There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. This is the first in a series of blog posts on lead management to learn all about the lead management process and how you can leverage it for your business.
The Funnel is Dead – Introducing TPG ONE™ [Infographic]

The Funnel is Dead – Introducing TPG ONE™ [Infographic]

While it has been used for decades, traditional funnel marketing is now a short sighted strategy in the B2B marketing universe. A new, customer-centric model is needed to gain a holistic view of the customer journey. We call this new customer journey mapping model – TPG ONE™.
How to Quantify the Customer Journey (Webinar Download)

How to Quantify the Customer Journey (Webinar Download)

The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to help you operationalize this shift.
CMO Insights: Julie Knight-Ludvigson, CMO, Topia

CMO Insights: Julie Knight-Ludvigson, CMO, Topia

Jeff Pedowitz, CEO of The Pedowitz Group, interviews Julie Knight-Ludvigson, CMO of Topia. They discuss the difficulties that arise in global mobility management, the challenges of rebranding a company after a merge and the importance of positioning as primary KPIs.
CMO Insights: Al Silvestri, Partner and CMO, COFFEE Labs

CMO Insights: Al Silvestri, Partner and CMO, COFFEE Labs

In today's edition of CMO Insights, Jeff Pedowitz sits down with Al Silvestri, Partner and CMO at COFFEE Labs. They discuss using data gathered from biometrics to define optimism and understand risk tolerance and using technology in other non-traditional ways.
Revenue Marketing Is NOT Optional

Revenue Marketing Is NOT Optional

Debbie Qaqish, Chief Strategy Officer for The Pedowitz Group, challenges B2B CMOs to ask a few key questions of themselves and their organization. The right answers to these key questions are critical for your company to move toward a revenue marketing operation.
3 Steps to Cleaning Up Your Dirty Database

3 Steps to Cleaning Up Your Dirty Database

Alyssa Hewitt, Senior Revenue Engineer and Marketo Certified Consultant and Instructor, walks through the three critical steps your organization must implement to clean up your dirty database and move forward to becoming a revenue marketing operation.
3 B2B Marketing Changes that Will Define 2018

3 B2B Marketing Changes that Will Define 2018

B2B customers now require a B2C experience. Debbie Qaqish explains why today's marketing operations must take ownership of digital transformation, business accountability and the full customer experience.
TPG ONE™: A New Approach to the Customer Journey

TPG ONE™: A New Approach to the Customer Journey

It's time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as 'the customer engagement economy' by embracing that the customer is control. Download our latest white paper on TPG ONE.
CMO Insights: Michele Chambers, Former CMO, Anaconda

CMO Insights: Michele Chambers, Former CMO, Anaconda

CEO of TPG Jeff Pedowitz talks with Michele Chambers, former CMO of Anaconda, about optimizing the customer journey, creating content strategies that align with the customer journey and using MarTech to drive demand generation engines.
CMO Insights: Lisa Agona, CMO of Ensono

CMO Insights: Lisa Agona, CMO of Ensono

Jeff Pedowitz sits down with CMO of Ensono Lisa Agona to talk about strategies for rebuilding a brand, building a marketing team from the ground up and how the marketing field has changed over time.
9 Myths About Marketing Automation

9 Myths About Marketing Automation

Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.
CMO Insights: Kyle Lacy, VP of Marketing, Lessonly

CMO Insights: Kyle Lacy, VP of Marketing, Lessonly

Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly, to discuss strategic priorities in the customer journey, positioning and messaging in the market and remaining agile in the ever changing world of revenue marketing.
CMO Insights: Mandira Mehra, CMO, MRI Software

CMO Insights: Mandira Mehra, CMO, MRI Software

Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software. They talk about how to manage rapid growth, reposition brand and identity, and embrace change in order to leverage greater growth in the market.
How to track UTM parameters in Marketo

How to track UTM parameters in Marketo

You may be using UTM parameters to track your marketing campaigns, but aren't capturing in Marketo. Pass data once a lead clicks a URL with defined UTM parameters.
Who Owns the Customer Journey?

Who Owns the Customer Journey?

Debbie Qaqish recaps the "Who Owns the Customer Journey?" webinar hosted by TPG May 22, 2018. Learn why customer experience is a growing conversations in companies and next steps needed for your organization to become more customer centric.
5 Reasons Manufacturing Should Embrace Digital Transformation

5 Reasons Manufacturing Should Embrace Digital Transformation

Manufacturing continues to innovate and make great strides with technology when it comes to process improvement. Yet many still struggle with embracing digital transformation when it comes to marketing and sales. Here are five reason manufacturing should embrace their digital transformation.
3 Companies Weigh In On GDPR Preparations

3 Companies Weigh In On GDPR Preparations

General Data Protection Regulation (GDPR) goes into effect May 25th, causing companies around the world to assess their current situation and make some adjustments in preparation. Three companies weigh in on the challenges and opportunities of preparing for GDPR.
Make Sure Your Company is Ready for GDPR

Make Sure Your Company is Ready for GDPR

The General Data Protection Regulation or GDPR is taking place May 25th. If you are in the European Union(EU) or do business with individuals in the EU, your company needs to take some steps to prepare.
Budget Shifts Happen. How Can You Be Prepared?

Budget Shifts Happen. How Can You Be Prepared?

It's happened before and it will happen again. The year-end marketing budget you set will have to shift, probably more than once, mid-quarter and mid-year. TPG's Justin Yopp talks with Pamela Muldoon on how to prepare the the unexpected and still reach your goals.
The Critical Importance of a KPI Roadmap

The Critical Importance of a KPI Roadmap

Marketing is a science and an art, with the science side of this equation getting a lot of press lately, especially in the area of marketing ops. The primary implication is that marketers will experiment, collect results, analyze those results and then make decisions based on the insights. These data-driven-decisions, or 3D, are the hallmark of a science-based marketing team.
Your Prospects Are Multichannel. Are You?

Your Prospects Are Multichannel. Are You?

Avoid a “field of dreams” situation with your content marketing. Learn how to engage your customers and prospects by going to where they hang out. Take advantage of multichannel campaigns in addition to having relevant content to consume and share.
Are You Drowning in Content Chaos?

Are You Drowning in Content Chaos?

Marketers have developed content for eons, but there are several new factors that require content operations and related processes to bind it all together.
How Marketing Operations Affects Marketing Accountability

How Marketing Operations Affects Marketing Accountability

As a leader or a member of the MO team, you are the ultimate enabler of marketing accountability in terms of financial measures. This includes contribution to pipeline, closed business, improved client acquisition and retention, and top line revenue growth.
CMO Insights: Rand Fishkin, Wizard of Moz

CMO Insights: Rand Fishkin, Wizard of Moz

Tune into CMO Insights to hear Jeff Pedowitz talk with Rand Fishkin, Wizard of Moz, about the changing landscape of digital marketing and how professional marketers need to navigate this ever-changing industry to stay relevant.
Existing Eloqua Instance – Asset Inventory and Clean-Up

Existing Eloqua Instance – Asset Inventory and Clean-Up

Cleaning up an existing instance of Eloqua can be a challenge. Where do you start? How do find out what you have? What can you do to make it clean and manageable? We'll answer these questions, give guidance and best practices to clean-up your instance and keep it clean.
Launchpad for Success – Marketing Automation Strategy Series – Part 2

Launchpad for Success – Marketing Automation Strategy Series – Part 2

Whether you’re due for a refresh or just getting started with implementing and enabling marketing automation in your organization, the pointers below can help to prioritize the tasks in your marketing automation strategy. Part Two of this series covers lead management, measurement and attribution strategy.
How to Organize An Existing Eloqua Instance

How to Organize An Existing Eloqua Instance

If your Eloqua instance has been in use for several years and you inherited a mess where do you start with cleaning it up? Follow these steps to get your existing Eloqua instance organized in no time!