Salesforce and Marketo: 3 Key Areas for Successful Integration

Salesforce and Marketo can be a match made in heaven or a disaster waiting to happen. In this first of a 4-part blog posts, find out the three key areas to set yourself up for marketing automation-CRM integration success.

Posted by Whitni Freeman
On 12/12/2018
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CMO Insights: Paul Johnson, Chief Marketing and Product Officer, Displayit

Jeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.

Posted by The Pedowitz Group (TPG)
On 12/11/2018
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MarTech and the Customer Journey: Making the Shift Happen

Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins.

Posted by Debbie Qaqish
On 12/07/2018
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CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

Jeff sits down with Chandar Pattabhiram, CMO at Coupa Software, to discuss the trickle-down effect of company culture - it starts with leadership - and much more.

Posted by The Pedowitz Group (TPG)
On 12/04/2018
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MarTech and the Customer Journey (Join Our Webinar!)

You may not usually associate our MarTech stacks with the Customer Journey. But you should! Every piece of tech you use should be considered a touch point in the customer lifecycle.

Posted by Debbie Qaqish
On 11/28/2018
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CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

Jeff Pedowitz talks with John Kottcamp, Chief Marketing Technologist & CMO at Tahzoo. They discuss the scope of a CMT's role, the ability to deliver relevant content to customers and how tech can help align Sales and Marketing.

Posted by The Pedowitz Group (TPG)
On 11/27/2018
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CMO Insights: Sal Patalano, Chief Revenue Officer, Lenovo Software

Jeff Pedowitz interviews Sal Patalano, Chief Revenue Officer of Lenovo Software. They discuss the definition and role of a Chief Revenue Officer, how to erase the line between Sales and Marketing and why collaboration doesn't work anymore.

Posted by The Pedowitz Group (TPG)
On 11/21/2018
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Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization

Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.

Posted by Debbie Qaqish
On 11/20/2018
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CMO Insights: Shane Lennon, @VirtualCMO

Jeff Pedowitz sits down with Shane Lennon, @VirtualCMO, to discuss a new perspective on alignment between sales, marketing, and the product team, studying the customer lifecycle journey and how we can deliver lifetime value to our customers.

Posted by The Pedowitz Group (TPG)
On 11/19/2018
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How to Cure Marketing Fatigue Syndrome

It seems every day there 's a new marketing technology to demo or a new software platform to check out. The MarTech landscape has grown exponentially over the past few years, causing for many, MTFS; Marketing Fatigue Syndrome.

Posted by Debbie Qaqish
On 11/16/2018
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CMO Insights: Christine Nurnberger, CMO, Bottomline Technologies

Jeff sits down with Christine Nurnberger, CMO of Bottomline Technologies, to talk about an attitude of fearlessness and how that helps shape her team as well as how deploying the right technology helped increase pipeline and double leads without increasing her budget.

Posted by The Pedowitz Group (TPG)
On 11/15/2018
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The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

Data is critical to measuring the success of your marketing initiatives. Debbie Qaqish discusses the four types of "datanistas" and what defines each of these different types for your organization.

Posted by Debbie Qaqish
On 11/14/2018
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CMO Insights: Patrick Giusti, Head of Sales & Marketing, Mad Street Den

Jeff Pedowitz sits down with Patrick Giusti, Head of Sales & Marketing at Mad Street Den to discuss the challenges of running a start up and how new technology makes it easier. They also talk about what it takes to run Sales and Marketing at the same time as well as the characteristics of a successful salesperson.

Posted by The Pedowitz Group (TPG)
On 11/13/2018
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How to Overcome 3 Major Challenges with Strategic Marketing Operations

CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer centric. The strategic marketing operations function gives CMOs the ability to overcome these challenges and thrive in today's fast-paced marketing world.

Posted by Debbie Qaqish
On 11/08/2018
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CMO Insights: George Bailey, Co-Founder & Host of Choose The Nickel

Jeff Pedowitz sits down with George Bailey, co-founder and host of Choose The Nickel (as well as CMO at Vanguard International Advisory Group). They discuss the purpose and design of the Choose The Nickel podcast, strategies for establishing value, and handling priorities in a startup.

Posted by The Pedowitz Group (TPG)
On 11/06/2018
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6 Steps to Making Elections More Customer-Centric

What would a customer-centric government look like? Have you ever thought about government in terms of customer centricity before? We can think about politics in a bipartisan way and apply marketing expertise and insights to create a better election experience.

Posted by Kevin Joyce
On 11/01/2018
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Rise up! Register for the Rise of the Strategic Marketing Operations Webinar!

What makes a marketing operations function strategic? We explore the answer to that question here and Debbie Qaqish provides a full description of the strategic marketing operations function in her upcoming webinar on November 7th. Don't miss it!

Posted by Debbie Qaqish
On 10/31/2018
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CMO Insights: Randy Frisch, CMO and President, Uberflip

Jeff Pedowitz sits down with Randy Frisch, CMO of Uberflip to discuss how marketing has evolved to become responsible for accelerating the pipeline. They also talk about the importance of understanding effective content channels as well as the difference between point solutions and platforms in the MarTech landscape.

Posted by The Pedowitz Group (TPG)
On 10/30/2018
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Marketing Accountability: Who Owns What and Why It Matters

To become a true center of excellence, marketing operations must define which marketing group is responsible for the various necessary and important areas that make up the marketing department. Kevin Joyce helps you define the criteria to ensure you are setting up accountability with your teams.

Posted by Kevin Joyce
On 10/26/2018
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Digital Transformation: Setting Yourself Up for Success

Digital transformation has become a matter of survival for companies in both B2B and B2C companies. Set yourself up for a successful digital transformation by avoiding these common pitfalls.

Posted by Kevin Joyce
On 10/25/2018
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Becoming Customer-Centric: A Tale of a Changing Marketing Operations Organization

Debbie Qaqish breaks down the customer-centric marketing operations (MO) model as well as the five stages of the marketing operations maturity model.

Posted by Debbie Qaqish
On 10/24/2018
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CMO Insights: Kirby Wadsworth, CMO, Illusive Networks

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Kirby Wadsworth, CMO at Illusive Networks. They discuss how marketing has changed in the last decade with a shift that allows Marketing to focus on individuals rather than large groups of people, the need to wear multiple hats in a small company and claiming a niche in the security market landscape.

Posted by The Pedowitz Group (TPG)
On 10/23/2018
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Are You Riding the Marketing Tech Wave or Just Being Pulled Under?

Jeff Pedowitz takes a look at two marketing trends that will continue to grow and be a vital part of marketing in the very near future: artificial intelligence and conversational web.

Posted by Jeff Pedowitz
On 10/19/2018
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Go Where the People Are: A CMO’s Perspective on Digital Transformation

Digital transformation is an important phenomena sweeping through the marketing universe. Customers and prospects are now using digital platforms to communicate forcing businesses to change the way they market to consumers in both B2C and B2B. This series will cover what digital transformation is and how you can do it successfully.

Posted by Kevin Joyce
On 10/18/2018
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How the C-Suite Benefits from a Strategic Marketing Operations Function

A strategic marketing operations group runs marketing like a business. When this happens, there are benefits for the CMO, the CFO, the sales team and the executive team.

Posted by Debbie Qaqish
On 10/17/2018
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CMO Insights: Nicole Wojno, CMO, UserIQ

Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. They talk about the difference between being customer focus versus being customer service oriented, building a strong, diverse team and the tools you need to bring marketing and sales into alignment.

Posted by The Pedowitz Group (TPG)
On 10/16/2018
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Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?

Are you focusing most of your marketing efforts on new new leads? Read more to find out how build solid synergy with your lead management practice and your customer engagement practice to expand account possibilities.

Posted by Debbie Qaqish
On 10/10/2018
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CMO Insights: Kira Mondrus, CMO, QASymphony

Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony, to discuss building a marketing team from the ground up, streamlining a MarTech stack and removing redundant tech and the challenges associated with becoming a global company.

Posted by The Pedowitz Group (TPG)
On 10/09/2018
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Establishing the Lead Management Process: Acquisition to Advocacy

In our final post of the lead management blog series, we discuss stage 7 of the lead management process: establishing a foundation for customer management analytics. This involves reporting around a complete customer buying journey, such as TPG ONE.

Posted by Colby Renton
On 10/05/2018
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Account Based Marketing (ABM): The CMO’s Silver Bullet

Account Based Marketing is more than just a marketing trend. ABM is a powerful element you should consider adding to your marketing strategy.

Posted by Debbie Qaqish
On 10/04/2018
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CMO Insights: Heidi Bullock, CMO for Engagio

Jeff Pedowitz sits down with Heidi Bullock, CMO for Engagio, to discuss how she helps her customers build strong foundations for account based marketing, how she creates a team of thoughtful, well-rounded individuals who focus on the customer and how she builds her MarTech stack without letting it turn into a Frankenstack.

Posted by The Pedowitz Group (TPG)
On 10/02/2018
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Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function

Debbie Qaqish takes on the organization of functions surrounding marketing operations. Marketing ops has exploded into the marketing scene in just the last two years as a new and critical function for CMOs. Debbie examines the key elements of revenue-focused MO organizations and how they are structured.

Posted by Debbie Qaqish
On 09/28/2018
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How to Focus on Customer Centricity in 2019 (On-Demand Webinar)

How do you budget for customer centricity? Read on to learn more about how to take the customer journey from a line item to a fully funded initiative that brings every department in the company into alignment behind a set standard and goals.

Posted by Debbie Qaqish
On 09/26/2018
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CMO Insights: Alison Murdock, CMO of SocialChorus

In today's episode of CMO Insights, Jeff sits down with Alison Murdock, CMO of SocialChorus, to discuss digital transformation, the importance of educating your market on the problems you solve and the solutions you make possible and the use of predictive technologies.

Posted by The Pedowitz Group (TPG)
On 09/25/2018
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The State of ABM: Strengthen Marketing Ops to See Greater ROI

Engagio's recent ABM Outlook Survey (2018) contains some fascinating information. We break it down for you here and tell you where you should focus your efforts to get the most return for your investment into ABM.

Posted by Trask Rogers
On 09/21/2018
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How to Establish Thorough Service Level Agreements for Lead Management

Service Level Agreements (SLAs) are contracts between parties that define roles and responsibilities and document escalation points in the automated lead management process. In this seventh blog in our lead management series, we take a deep dive into everything SLAs can do for you and how you can implement them in your lead management process.

Posted by Colby Renton
On 09/20/2018
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Adjusting Your 2019 Budget for Customer Centricity – Webinar Registration

Join us September 25 for a webinar that is not about spreadsheets! We'll show you how to take your customer centricity initiative from slideware to action.

Posted by Debbie
On 09/19/2018
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CMO Insights: Shane Elliott, VP Global LSS Marketing at Agilent Technologies

Jeff Pedowitz sits down with Shane Elliot, VP of Global LSS Marketing at Agilent Technologies, to discuss the big challenges facing large, global companies like Agilent, the critical nature of content and the need to constantly transform to stay ahead of ever-evolving customer needs.

Posted by The Pedowitz Group (TPG)
On 09/18/2018
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Are You Creating a Data-Driven Organization?

Having a data-driven mindset and being able to make data-driven decisions are admirable qualities in an organization, but how do you know if you're organization is truly data-driven?

Posted by Justin Yopp
On 09/14/2018
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9 Myths About Marketing Automation

Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.

Posted by Caitlin Culbert
On 09/13/2018
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7 Key Stages For Successful Lead Management

There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.

Posted by Colby Renton
On 09/12/2018
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CMO Insights: Jeffrey Rohrs, CMO of Yext

Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext, to discuss the importance of building a flexible team that adapts well to change, Digital Knowledge Management, and the importance of educating your prospects.

Posted by The Pedowitz Group (TPG)
On 09/11/2018
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What’s your campaign maturity?

Campaigns are the most important tools in the demand generation marketer's toolkit, enabling us to engage, capture and nurture leads and translating them into revenue.

Posted by Majda Anwar
On 09/07/2018
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The Wrong Way to Buy MarTech

Debbie Qaqish explores the why, how, and who of buying marketing technology in today's ever-changing marketing operations landscape.

Posted by Debbie Qaqish
On 09/07/2018
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What kind of Datanista are you? – Blissfully Ignorant, Data Bug, Triple-D, or Psychic

As a follow up to her DemandGen Report webinar "How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand," Debbie Qaqish shares the results of the attendee survey on What Kind Of Datanista are You? Plus! Take our short quiz to find out what kind of Datanista you are!

Posted by Debbie Qaqish
On 09/05/2018
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CMO Insights: Jake Sorofman, CMO of Pendo

In today's episode of CMO Insights, Jeff sits down with Jake Sorofman, CMO of Pendo, to talk about how marketing has become more reliant on technology, the biggest challenges faced by a fast growing company, and the critical need for a single person to own the MarTech stack.

Posted by The Pedowitz Group (TPG)
On 09/04/2018
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The Most Important Next Hire on Your Marketing Team

Content plays a critical role for marketing and sales. If your marketing team does not have a Content Strategist, consider these three reasons why your next new hire should be this role.

Posted by Pamela Muldoon
On 08/31/2018
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What You Should Know About World Class Lead Scoring

When people think about lead management, they usually think about lead scoring. We've built up from stages 1-5 (including defining a sales qualified lead) of lead management, now we're ready to take a closer look at this essential part of the lead management process.

Posted by Colby Renton
On 08/30/2018
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CMO Insights: Robby Gulri, Chief Talent Officer, ENGAGE Talent

Jeff Pedowitz, CEO of The Pedowitz Group, talks with Robby Gulri, Chief Talent Officer at ENGAGE Talent, about key attributes in team members, the challenges of keeping up with marketing technology, and the biggest challenges faced by marketing companies today.

Posted by The Pedowitz Group (TPG)
On 08/28/2018
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How to Confirm and Document Your Lead Processing and Routing

Lead processing and routing is an essential part of your lead management process. Lead processing clearly defines what happens when a qualified lead comes in and helps Marketing understand which lead sources are better than others.

Posted by Colby Renton
On 08/24/2018
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How to Map an Amazing Customer Journey (On-Demand Webinar)

Mapping the customer journey involves detailed planning and engagement from all levels of your organization. From the executive team to customer-facing team members to the customers themselves, everyone plays a role in creating a customer-centric environment.

Posted by The Pedowitz Group (TPG)
On 08/23/2018
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CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia

Jeff Pedowitz chats with Tiziana Barrow, Founder and CMO of Tilagia, about the customer journey and who owns the customer, providing customers with relevant, valuable content and how marketing and sales should be partners.

Posted by The Pedowitz Group (TPG)
On 08/21/2018
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How to Optimize and Automate Your Prospect Process Flow

Marketing automation is an important step in the lead management process. A MAP will ensure that no lead goes unfollowed and your prospects have a positive experience.

Posted by Colby Renton
On 08/16/2018
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How to Map an Incredible Customer Journey – Register for Our August 21st Webinar!

Mapping the customer journey can be more than just a theoretical idea. To begin operationalizing your customer journey map, recognize that mapping the customer journey is a team sport, start gathering data, and choose a good coach.

Posted by Debbie Qaqish
On 08/15/2018
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CMO Insights: Will Wiegler, Senior Vice President and CMO, SpringCM

In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO at SpringCM, to discuss the blend of art and science that is marketing, the importance of measuring results and the MarTech revolution.

Posted by The Pedowitz Group (TPG)
On 08/14/2018
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Are You Getting the Most Out of Marketo?

Whether you've inherited a Marketo instance or built it from scratch, a Marketo Health Check is a good way to make sure you're getting the most out of your investment in Marketo.

Posted by Caitlin Culbert
On 08/09/2018
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How to Agree on Labels and Definitions of Customer Acquisition

Stage 2 of the lead management process defines customer acquisition and retention statuses. It enables lead funnel management, captures lead life cycle in a common language and allows you to be predictive about revenue based on pipeline.

Posted by Colby Renton
On 08/08/2018
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CMO Insights: Scott Vaughan, CMO, Integrate

Today on CMO Insights, Jeff Pedowitz sits down with Scott Vaughn, CMO of Integrate, to discuss the power and responsibility that marketing has been given in this new era of precision and trust. They also discuss pulling story telling and revenue marketing together with the customer journey and the challenges of sorting through the MarTech landscape.

Posted by The Pedowitz Group (TPG)
On 08/07/2018
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The Pros and Cons of Marketing Operations as a Corporate vs. Field Function

Debbie Qaqish explains marketing operations as a capability that can be leveraged by an enterprise either centrally or in the field. However, the wild card is customer focus because a competitive advantage can be gained based on the strength of your customer relationship.

Posted by Debbie Qaqish
On 08/03/2018
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CMO Insights: Kirk Crenshaw, CMO, Traackr

Jeff Pedowitz interviews Kirk Crenshaw, CMO of Traackr, to learn more about his view on why strong ABM strategies and the customer journey is the next big trend in marketing.

Posted by The Pedowitz Group (TPG)
On 08/02/2018
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What Makes the Ultimate Sales Qualified Lead (SQL)?

Lead management starts with a unified definition of a sales ready lead. This definition brings Marketing and Sales into alignment and leads to higher quality leads for Sales.

Posted by Colby Renton
On 08/01/2018
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The Wrong Way to Buy MarTech

Debbie Qaquish explores the why, how and who of buying marketing technology in today's ever-changing marketing operations landscape.

Posted by Debbie Qaqish
On 07/27/2018
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CMO Insights: John Steinert, CMO, TechTarget

Jeff Pedowitz sits down with John Steinert, CMO of TechTarget, to discuss balancing short term needs/results with long term performance, why building the reputation and brand of a company is critical and why marketing has not yet earned the right to manage the customer experience end-to-end.

Posted by The Pedowitz Group (TPG)
On 07/25/2018
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7 Key Stages For Successful Lead Management

There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. This is the first in a series of blog posts on lead management to learn all about the lead management process and how you can leverage it for your business.

Posted by Colby Renton
On 07/23/2018
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The Funnel is Dead – Introducing TPG ONE™ [Infographic]

While it has been used for decades, traditional funnel marketing is now a short sighted strategy in the B2B marketing universe. A new, customer-centric model is needed to gain a holistic view of the customer journey. We call this new customer journey mapping model – TPG ONE™.

Posted by Ashley Thompson
On 07/20/2018
0 Comments
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How to Quantify the Customer Journey (Webinar Download)

The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to help you operationalize this shift.

Posted by Colby Renton
On 07/18/2018
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CMO Insights: Julie Knight-Ludvigson, CMO, Topia

Jeff Pedowitz, CEO of The Pedowitz Group, interviews Julie Knight-Ludvigson, CMO of Topia. They discuss the difficulties that arise in global mobility management, the challenges of rebranding a company after a merge and the importance of positioning as primary KPIs.

Posted by The Pedowitz Group (TPG)
On 07/17/2018
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Marketing Operations 2.0: Defining the New Organizational Structure

Debbie Qaqish provides insight into strategic MO structure and the skills these new MO roles require, including accountability, customer intimacy and digital transformation.

Posted by Debbie Qaqish
On 07/12/2018
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Quantifying the Customer Journey: Register for our July 17th Webinar!

Debbie Qaqish breaks down the three challenges to successfully operationalizing and measuring the results of your customer journey. Get a head start here and then register for our webinar "Quantifying the Customer Journey" taking place on July 17th!

Posted by Debbie Qaqish
On 07/11/2018
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CMO Insights: Al Silvestri, Partner and CMO, COFFEE Labs

In today's edition of CMO Insights, Jeff Pedowitz sits down with Al Silvestri, Partner and CMO at COFFEE Labs. They discuss using data gathered from biometrics to define optimism and understand risk tolerance and using technology in other non-traditional ways.

Posted by The Pedowitz Group (TPG)
On 07/10/2018
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CMO Accountability: What’s the Time Horizon?

Kevin Joyce continues his conversation on CMO accountability withe the discussion of time horizons and how they affect the planning process.

Posted by Kevin Joyce
On 07/06/2018
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Revenue Marketing Is NOT Optional

Debbie Qaqish, Chief Strategy Officer for The Pedowitz Group, challenges B2B CMOs to ask a few key questions of themselves and their organization. The right answers to these key questions are critical for your company to move toward a revenue marketing operation.

Posted by Debbie Qaqish
On 07/05/2018
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CMO Insights: Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum

Jeff Pedowitz talks with Martin Mongiello, CMO and GM of The US Presidential Services Center about the importance of building true relationships with customers, why it's a mistake to go all digital and creating dialogues on your social media channels.

Posted by The Pedowitz Group (TPG)
On 07/04/2018
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3 Steps to Cleaning Up Your Dirty Database

Alyssa Hewitt, Senior Revenue Engineer and Marketo Certified Consultant and Instructor, walks through the three critical steps your organization must implement to clean up your dirty database and move forward to becoming a revenue marketing operation.

Posted by Alyssa Hewitt
On 07/03/2018
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3 B2B Marketing Changes that Will Define 2018

B2B customers now require a B2C experience. Debbie Qaqish explains why today's marketing operations must take ownership of digital transformation, business accountability and the full customer experience.

Posted by Debbie Qaqish
On 07/02/2018
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TPG ONE™: A New Approach to the Customer Journey

It's time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as 'the customer engagement economy' by embracing that the customer is control. Download our latest white paper on TPG ONE.

Posted by Debbie Qaqish
On 06/28/2018
0 Comments
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CMO Insights: Michele Chambers, Former CMO, Anaconda

CEO of TPG Jeff Pedowitz talks with Michele Chambers, former CMO of Anaconda, about optimizing the customer journey, creating content strategies that align with the customer journey and using MarTech to drive demand generation engines.

Posted by The Pedowitz Group (TPG)
On 06/26/2018
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Marketing’s New Role in Product and Service Delivery

This is the first post in a blog series that will address the three greatest challenges facing marketing in 2018. Kevin Joyce breaks down the 5 basics of marketing accountability.

Posted by Kevin Joyce
On 06/22/2018
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CMO Insights: Steven Bonacorsi, President of International Standard for Lean Six Sigma

Jeff Pedowitz sits down with Steven Bonacorsi, Founder of the Lean Six Sigma Group, to discuss the history and growth of Lean Six Sigma as it evolved with smart phones and social networks.

Posted by The Pedowitz Group (TPG)
On 06/21/2018
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CMO Insights: Lisa Agona, CMO of Ensono

Jeff Pedowitz sits down with CMO of Ensono Lisa Agona to talk about strategies for rebuilding a brand, building a marketing team from the ground up and how the marketing field has changed over time.

Posted by The Pedowitz Group (TPG)
On 06/19/2018
0 Comments
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4 Reasons CMOs Are Top Candidates for CEO Succession

The time has arrived for the CMO to lead the customer journey within the company. Here are 4 reasons the CMO is set to become the next CEO.

Posted by Debbie Qaqish
On 06/15/2018
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9 Myths About Marketing Automation

Posted by Caitlin Culbert
On 06/14/2018
0 Comments
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CMO Insights: Kyle Lacy, VP of Marketing, Lessonly

Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly, to discuss strategic priorities in the customer journey, positioning and messaging in the market and remaining agile in the ever changing world of revenue marketing.

Posted by The Pedowitz Group (TPG)
On 06/12/2018
0 Comments
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CMO Insights: Ardarth Albee, CEO and Marketing Strategist, Marketing Interactions

Jeff Pedowitz and Ardath Albee, CEO of Marketing Interactions, discuss texting and how it contributes to big data. They also talk about account based marketing and discuss the importance of knowing your audience.

Posted by The Pedowitz Group (TPG)
On 06/07/2018
0 Comments
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CMO Insights: Mandira Mehra, CMO, MRI Software

Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software. They talk about how to manage rapid growth, reposition brand and identity, and embrace change in order to leverage greater growth in the market.

Posted by The Pedowitz Group (TPG)
On 06/07/2018
0 Comments
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How Marketing Operations Chooses Wisely Between Bright, Shiny Objects

Marketing technology has grown by leaps and bounds over the past few years. Choosing the right technology for your company requires planning, preparation and asking key questions.

Posted by Kevin Joyce
On 06/06/2018
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How to track UTM parameters in Marketo

You may be using UTM parameters to track your marketing campaigns, but aren't capturing in Marketo. Pass data once a lead clicks a URL with defined UTM parameters.

Posted by Melody Holcomb
On 06/01/2018
9 Comments
0 likes

Your Prospects Are Multi-channel. Are You?

Kevin Joyce, TPG's CMO, breaks down the importance of developing a multi-channel strategy to reach your target audience.

Posted by Kevin Joyce
On 05/31/2018
0 Comments
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CMO Insights: Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base

Jeff Pedowitz sits down with Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base, to talk about the transitions and rapid growth QuickBase is experiencing since leaving Intuit. They also discuss the new company values, customer focused teams, and the Customer Journey.

Posted by The Pedowitz Group (TPG)
On 05/29/2018
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Who Owns the Customer Journey?

Debbie Qaqish recaps the "Who Owns the Customer Journey?" webinar hosted by TPG May 22, 2018. Learn why customer experience is a growing conversations in companies and next steps needed for your organization to become more customer centric.

Posted by Debbie Qaqish
On 05/24/2018
0 Comments
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CMO Insights: Alexandra Shapiro, CMO

TPG's Jeff Pedowitz sits down with Alexandra Shapiro, CMO, to talk about driving the customer experience from the viewpoint of marketing.

Posted by The Pedowitz Group (TPG)
On 05/23/2018
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CMO Insights: Jeanne Hopkins, Executive Vice President and CMO, Ipswitch

Jeanne Hopkins, Executive VP and CMO for Ipswitch joins Jeff Pedowitz on this episode of CMO Insights to share her insights on the current and future state of the CMO role.

Posted by The Pedowitz Group (TPG)
On 05/17/2018
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Omnichannel is Just for Retailers, Right? Think Again.

CEO Jeff Pedowitz participated in the webinar “7 Key Capabilities for Great Customer Experiences” with Infutor and Target Market Magazine to discuss how B2B organizations can successfully gain omnichannel capabilities.

Posted by Majda Anwar
On 05/17/2018
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5 Reasons Manufacturing Should Embrace Digital Transformation

Manufacturing continues to innovate and make great strides with technology when it comes to process improvement. Yet many still struggle with embracing digital transformation when it comes to marketing and sales. Here are five reason manufacturing should embrace their digital transformation.

Posted by Pamela Muldoon
On 05/15/2018
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3 Barriers CMOs Face in Becoming Chief Customer Officers

As CMO's become more responsible for customer engagement in their company, there are still some barriers getting in the way of their success.

Posted by Debbie Qaqish
On 05/10/2018
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What Kind of Datanista are You? Blissfully Ignorant, the Data Bug, the Triple-D, or a Psychic?

As a follow up to her DemandGen Report webinar "How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand", Debbie Qaqish shares the results of the attendee survey on What Kind Of Datanista are You?

Posted by Debbie Qaqish
On 05/02/2018
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3 Companies Weigh In On GDPR Preparations

General Data Protection Regulation (GDPR) goes into effect May 25th, causing companies around the world to assess their current situation and make some adjustments in preparation. Three companies weigh in on the challenges and opportunities of preparing for GDPR.

Posted by Pamela Muldoon
On 04/26/2018
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Getting The Most From Your 2018 Marketo Summit Experience

Marketo Marketing Nation Summit is happening April 29 thru May 2, 2018 in San Francisco. Here are some suggestions on how to make the most of your conference experience this year!

Posted by Caitlin Culbert
On 04/25/2018
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Show Us Your Marketo Instance At Marketo Summit!

TPG is offering a $500 prize to the individual who shows us the best customer experience in Marketo. Got challenges or questions? Stop by our booth to chat!

Posted by The Pedowitz Group (TPG)
On 04/18/2018
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Make Sure Your Company is Ready for GDPR

The General Data Protection Regulation or GDPR is taking place May 25th. If you are in the European Union(EU) or do business with individuals in the EU, your company needs to take some steps to prepare.

Posted by Devin Leshin
On 04/07/2018
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