An Introduction to the New Marketo: The Marketo Sky Blog Series

In the new blog series, “The Marketo Sky Blog Series" we will unpack all of the new features of the new Marketo dashboard, Marketo Sky.

Posted by The Pedowitz Group (TPG)
On 06/14/2019
0 Comments
0 likes

REVTalks Masters: Ruben Varela

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.

Posted by The Pedowitz Group (TPG)
On 06/05/2019
0 Comments
0 likes

REVTalks Masters: Elle Woulfe

Posted by Zack Elrod
On 06/03/2019
0 Comments
0 likes

When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2

Getting to know your customer is a vital step in the customer journey. Lorena Harris' 2nd blog in a 4 part blog series breaks down how you can become customer-focused and how to build customer relationships that last.

Posted by Lorena Harris
On 05/30/2019
0 Comments
0 likes

CMO Insights: Brennan Andrews, Marketing Director, Dart Bank

In this episode, Jeff speaks with Brennan Andrews, Marketing Director, Dart Bank. Brennan talks about using technology to reach customers, training your team so that they feel empowered to make decisions and much more!

Posted by The Pedowitz Group (TPG)
On 05/28/2019
0 Comments
0 likes

The Revenue Marketing TechTalks – 6sense

During our new webinar series, "The Revenue Marketing TechTalks" we discuss with 6sense about the importance of having visibility into buying signals from multiple people from the same organization across every channel.

Posted by The Pedowitz Group (TPG)
On 05/23/2019
0 Comments
0 likes

CMO Insights: Sterling Snow, SVP of Revenue, Divvy

In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around your customer, and aligning sales and marketing.

Posted by The Pedowitz Group (TPG)
On 05/21/2019
0 Comments
0 likes

CMO Insights: Debbie Umbach, VP of Marketing, BitSight Technologies

In this episode of CMO Insights, Jeff sits down with Debbie Umbach, VP of Marketing, BitSight Technologies. They talk about demand generation, how her past career in engineering impacts her marketing career today and the importance of being market driven.

Posted by The Pedowitz Group (TPG)
On 05/16/2019
0 Comments
0 likes

The Revenue Marketing TechTalks – Uberflip

During our new webinar series, "The Revenue Marketing TechTalks" we discuss with Uberflip about how you can create a digital content experience that generates revenue.

Posted by The Pedowitz Group (TPG)
On 05/10/2019
0 Comments
0 likes

CMO Insights: Gaidar Magdanurov, CMO of Acronis

In this episode of CMO Insights, Jeff sits down with Gaidar Magdanurov, CMO of Acronis. They discuss the complexities of being a marketer, how AI will change how marketers do their jobs, and looking at the customer experience from the customer's perspective.

Posted by The Pedowitz Group (TPG)
On 05/06/2019
0 Comments
0 likes

Why Capabilities Trump Skills in Digital Transformation

Kevin Joyce dives into Digital Transformation by taking a look at the marketing capabilities a marketing team needs to acquire in order to do digital marketing effectively.

Posted by Kevin Joyce
On 05/02/2019
0 Comments
0 likes

CMO Insights: Michelle Huff, CMO, UserTesting

In this episode, Jeff speaks with Michelle Huff, CMO, UserTesting. Michelle talks about the empathy gap, the importance of focusing on the customer journey, focusing on the right markets, and much more.

Posted by The Pedowitz Group (TPG)
On 04/30/2019
0 Comments
0 likes

CMO Insights: Megan Lueders, CMO of Zenoss

In this episode of CMO Insights, Jeff sits down with Megan Lueders, CMO of Zenoss. They talk about honing the marketing approach and ABM, aligning Sales and Marketing, fostering a culture of performance management and much more.

Posted by The Pedowitz Group (TPG)
On 04/24/2019
0 Comments
0 likes

CMO Insights: Thomas Been, CMO, TIBCO

In this episode of CMO Insights, Jeff sits down with Thomas Been, CMO, TIBCO. They discuss providing a leading platform for digital businesses, marketing becoming more accountable in business and digital marketing.

Posted by The Pedowitz Group (TPG)
On 04/16/2019
0 Comments
0 likes

Outrageous Acts of Marketing: Girls Scouts Have Personas. Why Don’t You?

In the new blog series “Outrageous Acts of Marketing”, The Pedowitz Group breaks down how Girls Scouts use Personas while selling cookies.

Posted by James Kelley
On 04/15/2019
0 Comments
0 likes

CMO Insights: Mark Floisand, CMO at Coveo

Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses the importance of being personal, authentic and transparent in marketing, unifying data in order to create a whole view of the customer journey and developing a trusting relationship with our customers.

Posted by The Pedowitz Group (TPG)
On 04/10/2019
0 Comments
0 likes

Revenue Marketing Basics: It’s Time to Go Back to School

Do you want your team to be Revenue Marketing Certified? Sign up for the Revenue Marketing Basics course to start your Revenue Marketing journey today!

Posted by Ashley Thompson
On 04/02/2019
0 Comments
0 likes

Adobe Summit Post Show Recap

In case you missed the joint Adobe/Marketo Summit last week, The Pedowitz Group has a recap of the most interesting moments.

Posted by Jackie Nations
On 04/01/2019
0 Comments
0 likes

CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Nnamdi Nwoke, Head of Demand Generation at GreenSky. They discuss the role of the everyday marketer and the impact we have on human lives, the importance of empathy, and the necessity of mentoring when growing your marketing team.

Posted by The Pedowitz Group (TPG)
On 03/29/2019
0 Comments
0 likes

The Revenue Marketing Index 2019 Report: Why It’s So Important

The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!

Posted by Ashley Thompson
On 03/27/2019
0 Comments
0 likes

CMO Insights: Peter Smails, CMO of Imanis Data

In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness in the market, and leveraging Marketo and Salesforce.

Posted by The Pedowitz Group (TPG)
On 03/26/2019
0 Comments
0 likes

CMO Insights: Dana Poleg, VP of Marketing, Kaltura

In this episode of CMO Insights, Jeff Pedowitz interviews Dana Poleg, VP of Marketing at Kaltura. They discuss Dana's view on the greatest changes to the marketing world in the last 5 years, the overwhelming amount of MarTech, and building an effective marketing machine with a small team.

Posted by The Pedowitz Group (TPG)
On 03/25/2019
0 Comments
0 likes

How to get ready for the Adobe Digital Experience!

Want to know about the upcoming Adobe Summit event? Caitlin Poliska gives insight into everything you need to know and how to plan your schedule for the event!

Posted by Caitlin Culbert Poliska
On 03/22/2019
0 Comments
0 likes

CMO Insights: Tifenn Dano-Kwan, Chief Marketing Officer, SAP Ariba

In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her team, how marketing can become more business oriented and how we can become more effective leaders.

Posted by The Pedowitz Group (TPG)
On 03/21/2019
0 Comments
0 likes

CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation

In this episode of CMO Insights, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation. They discuss brand innovation and media innovation in a time when customers are using multiple screens. They also discuss social media and much more!

Posted by Ashley Thompson
On 03/19/2019
0 Comments
0 likes

CMO Insights: James Thomas, CMO of Solium Capital Inc.

Jeff sits down with James Thomas, CMO of Solium Capital Inc. They talk about equity management software and how Solium Capital's platform solves problems for both small and large companies. They also discuss the art and science of marketing and other concepts in modern marketing.

Posted by The Pedowitz Group (TPG)
On 03/18/2019
0 Comments
0 likes

CMO Insights: Tiffany Sieve, Marketing Demand Generation VP at Paycor

In this episode of CMO Insights, Tiffany Sieve, Marketing Demand Generation VP, Paycor, expounds on their journey and transformation to becoming Revenue Marketers, integrating their marketing strategy with new technology, and more!

Posted by The Pedowitz Group (TPG)
On 03/15/2019
0 Comments
0 likes

Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from Brands using Amazon Alexa Skills

In the new blog series “Outrageous Acts of Marketing”, The Pedowitz Group breaks down how we are using Amazon Alexa Skills in our marketing efforts.

Posted by The Pedowitz Group (TPG)
On 03/14/2019
0 Comments
0 likes

How to Become Customer-Centric in a Product-Centric World Workshop Overview

Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline and plan to operationalize the shift to customer centricity.

Posted by The Pedowitz Group (TPG)
On 03/13/2019
0 Comments
0 likes

CMO Insights: Ron McMurtrie, Executive Vice President of Customer Marketing, Sage

In this episode of CMO Insights, Ron McMurtrie, Executive Vice President of Customer Marketing, Sage, expounds on the challenges of handling 28 different markets and more than 3 million customers in a global organization and discusses unifying the digital MarTech stack.

Posted by The Pedowitz Group (TPG)
On 03/11/2019
0 Comments
0 likes

CMO Insights: Scott Horn, CMO of [24]7.ai

On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of [24]7.ai. Scott talks about how AI is revolutionizing transactions. He also discusses ABM, content marketing and aligning marketing and sales.

Posted by The Pedowitz Group (TPG)
On 03/08/2019
0 Comments
0 likes

Walking the CX talk

Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being customer-centric.

Posted by Debbie Qaqish
On 03/07/2019
0 Comments
0 likes

CMO Insights: Katrina Wong, VP of Marketing, Hired

In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences, technology helping prove marketing’s value and Val Britton: The Shape of Change exhibit.

Posted by The Pedowitz Group (TPG)
On 03/05/2019
0 Comments
0 likes

CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training

On this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO and Founder of Epicenter Media and Training. They discuss the challenges of marketing for emergencies and crisis communications and the educational marketing approach.

Posted by The Pedowitz Group (TPG)
On 03/04/2019
0 Comments
0 likes

CMO Insights: Peter Isaacson, CMO, Demandbase

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to change as AI comes into its own.

Posted by The Pedowitz Group (TPG)
On 02/26/2019
0 Comments
0 likes

The Two Documents Necessary to Becoming Customer Centric

Want to become Customer Centric? To do so, marketing teams will need to develop their buyer personas and customer journey.

Posted by Pamela Muldoon
On 02/22/2019
0 Comments
0 likes

Operationalize Strategy, People and Process: An On-Demand Digital Workshop

Do you want to know how to become customer-centric? Debbie Qaqish helps us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation.

Posted by The Pedowitz Group (TPG)
On 02/21/2019
0 Comments
0 likes

CMO Insights: Mike Westgate, VP of Marketing at Briggo

In this episode, Jeff talks with Mike Westgate, VP of Marketing at Briggo. They discuss connected coffee and how Briggo aspires to enhance the coffee experience through technology, location based marketing and scaling to new markets with a small marketing team.

Posted by The Pedowitz Group (TPG)
On 02/19/2019
1 Comments
0 likes

Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars

In the new blog series “Outrageous Acts of Marketing”, Majda Anwar breaks down Pepsi and Coco-Cola's marketing efforts during the Atlanta Super Bowl in 2019.

Posted by Majda Anwar
On 02/14/2019
1 Comments
2 likes

How to Become Customer-Centric in a Product-Centric World {Webinar Registration}

Becoming customer-centric will help your company stay competitive. On February 19th, Debbie Qaqish will help us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation.

Posted by The Pedowitz Group (TPG)
On 02/13/2019
0 Comments
0 likes

CMO Insights: Karen Steele, CMO at LeanData

In this episode of CMO Insights, Jeff sits down with Karen Steele, CMO at LeanData. They discuss taking a company from public to private, building customer intimacy and the challenges faced by small companies in niche markets.

Posted by The Pedowitz Group (TPG)
On 02/12/2019
0 Comments
0 likes

CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

In this episode of CMO Insights, Jeff sits down with Eva Tsai, CMO at Algolia. They discuss how Eva moved into marketing from engineering, how AI is helping marketers anticipate their customers' needs and much more.

Posted by The Pedowitz Group (TPG)
On 02/05/2019
0 Comments
0 likes

Master Engagement Architecture, the Key to Mapping Out Your Campaigns

Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master Engagement Architecture, the key to mapping out your campaigns.

Posted by Majda Anwar
On 02/01/2019
0 Comments
0 likes

Building a Strategic Plan to Adopt Customer Centricity: An On-Demand Digital Workshop

Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline for a strategic plan to operationalize the shift to customer centricity.

Posted by Majda Anwar
On 01/30/2019
0 Comments
0 likes

CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass

On this episode of CMO Insights, Jeff sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass. They discuss creating a personal (rather than generic) customer experience, mapping the customer experience in the collision industry, and much more.

Posted by The Pedowitz Group (TPG)
On 01/29/2019
0 Comments
0 likes

When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

The customer experience is the new battleground by which business will be won or lost. Lorena Harris starts a 4 part blog series by first breaking down the importance of creating a positive customer experience that fosters an ongoing relationship.

Posted by Lorena Harris
On 01/25/2019
0 Comments
0 likes

CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

In this episode of CMO Insights, Jeff interviews Ben Lazar, Chief Marketing and Product Officer of Payspan. They discuss the difficulties of personalization at scale, achieving high value in your messaging, and the impact of AI on marketing.

Posted by The Pedowitz Group (TPG)
On 01/22/2019
0 Comments
0 likes

How to Adopt Customer Centricity in a Product-Centric World {Webinar Registration}

Why is customer-centricity important? Explore the answer to that question and more January 29th as Debbie Qaqish provides a full description of why B2B businesses have no choice BUT to become customer-centric to stay competitive. Don't miss it!

Posted by Debbie Qaqish
On 01/18/2019
0 Comments
0 likes

Rise of the Revenue Analyst in Marketing Operations

It's a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing team.

Posted by Debbie Qaqish
On 01/17/2019
0 Comments
0 likes

CMO Insights: David Reske, Founder and President, Nowspeed

On this episode of CMO Insights, Jeff sits down with David Reske, Founder and President of Nowspeed. They discuss how digital marketing can change the world, how important it is to adapt to rapidly advancing technology and the next big trends - AI and big data.

Posted by The Pedowitz Group (TPG)
On 01/15/2019
0 Comments
0 likes

Marketo-Salesforce Integrations: Troubleshooting Your Instance

Integrating Marketo and Salesforce is not a "once and done" action. You must continually work to maintain sync between the two platforms. Let's look at troubleshooting your Marketo-Salesforce integration.

Posted by Whitni Freeman
On 01/10/2019
0 Comments
0 likes

CMO Insights: David Green, Director of Marketing, LeadCrunch

In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch. They discuss AI and how it's helping us crunch through big data to better understand the customer journey.

Posted by The Pedowitz Group (TPG)
On 01/08/2019
0 Comments
0 likes

Optimizing Your Marketo and Salesforce Integration for Better Results

No matter how your Marketo and Salesforce integration came to be, it's always necessary to optimize it. Here we offer some ideas for routine maintenance and other best practices for keeping your Marketo and Salesforce instance in good shape.

Posted by Whitni Freeman
On 01/04/2019
0 Comments
0 likes

Getting Started in Pardot: Migrate Like A Boss

Making the leap to Pardot isn't just about purchasing a new piece of tech. It's also about migrating to the new platform. Here are some easy ways to make migrating to Pardot a success.

Posted by BeHai Ligas
On 01/03/2019
0 Comments
0 likes

How Top CMOs Leverage MBOs to Drive Accountability and Performance

As you finish your planning for the New Year, consider implementing management by objectives (MBO) for your marketing team. Doing so will provide employees with accountability toward professional goals, while also driving objectives for the organization.

Posted by Kevin Joyce
On 12/27/2018
0 Comments
0 likes

CMO Insights: Steven Cook, Contributing Editor, CMO.com by Adobe

In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Cook to talk about the inspiration behind Steven's book on innovation "Insights on Impact Innovators" and disruption in the world of marketing.

Posted by The Pedowitz Group (TPG)
On 12/26/2018
0 Comments
0 likes

CMO Insights: Ruth Stevens, President, eMarketing Strategy

Jeff Pedowitz talks with Ruth Stevens, the President of eMarketing Strategy. They discuss the trend of more conservative buying behavior in B2B marketing as well as how to execute ABM within sales and marketing environments.

Posted by The Pedowitz Group (TPG)
On 12/21/2018
0 Comments
0 likes

Getting Started in Pardot: General Best Practices

Pardot is a powerful marketing automation tool, but how do you if know you're using it to its full potential? We provide some best practice guidelines for getting started in Pardot.

Posted by BeHai Ligas
On 12/20/2018
0 Comments
0 likes

Marketo/Salesforce Integration: It’s Easy Because It’s Hard

Setting up a Marketo/Salesforce integration is easy - if you do the hard, careful planning beforehand. Pay attention in the planning phase and your integration will go smoothly.

Posted by Whitni Freeman
On 12/19/2018
0 Comments
0 likes

CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}

In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch{ai}, to talk about how AI is changing marketing as we know it.

Posted by The Pedowitz Group (TPG)
On 12/18/2018
0 Comments
0 likes

Salesforce and Marketo: 3 Key Areas for Successful Integration

Salesforce and Marketo can be a match made in heaven or a disaster waiting to happen. In this first of a 4-part blog posts, find out the three key areas to set yourself up for marketing automation-CRM integration success.

Posted by Whitni Freeman
On 12/12/2018
0 Comments
0 likes

Jeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.

Posted by The Pedowitz Group (TPG)
On 12/11/2018
0 Comments
0 likes

MarTech and the Customer Journey: Making the Shift Happen

Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins.

Posted by Debbie Qaqish
On 12/07/2018
0 Comments
0 likes

CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

Jeff sits down with Chandar Pattabhiram, CMO at Coupa Software, to discuss the trickle-down effect of company culture - it starts with leadership - and much more.

Posted by The Pedowitz Group (TPG)
On 12/04/2018
0 Comments
0 likes

MarTech and the Customer Journey (Join Our Webinar!)

You may not usually associate our MarTech stacks with the Customer Journey. But you should! Every piece of tech you use should be considered a touch point in the customer lifecycle.

Posted by Debbie Qaqish
On 11/28/2018
0 Comments
0 likes

CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

Jeff Pedowitz talks with John Kottcamp, Chief Marketing Technologist & CMO at Tahzoo. They discuss the scope of a CMT's role, the ability to deliver relevant content to customers and how tech can help align Sales and Marketing.

Posted by The Pedowitz Group (TPG)
On 11/27/2018
0 Comments
0 likes

CMO Insights: Sal Patalano, Chief Revenue Officer, Lenovo Software

Jeff Pedowitz interviews Sal Patalano, Chief Revenue Officer of Lenovo Software. They discuss the definition and role of a Chief Revenue Officer, how to erase the line between Sales and Marketing and why collaboration doesn't work anymore.

Posted by The Pedowitz Group (TPG)
On 11/21/2018
0 Comments
0 likes

Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization

Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.

Posted by Debbie Qaqish
On 11/20/2018
0 Comments
0 likes

CMO Insights: Shane Lennon, @VirtualCMO

Jeff Pedowitz sits down with Shane Lennon, @VirtualCMO, to discuss a new perspective on alignment between sales, marketing, and the product team, studying the customer lifecycle journey and how we can deliver lifetime value to our customers.

Posted by The Pedowitz Group (TPG)
On 11/19/2018
0 Comments
0 likes

How to Cure Marketing Fatigue Syndrome

It seems every day there 's a new marketing technology to demo or a new software platform to check out. The MarTech landscape has grown exponentially over the past few years, causing for many, MTFS; Marketing Fatigue Syndrome.

Posted by Debbie Qaqish
On 11/16/2018
0 Comments
0 likes

CMO Insights: Christine Nurnberger, CMO, Bottomline Technologies

Jeff sits down with Christine Nurnberger, CMO of Bottomline Technologies, to talk about an attitude of fearlessness and how that helps shape her team as well as how deploying the right technology helped increase pipeline and double leads without increasing her budget.

Posted by The Pedowitz Group (TPG)
On 11/15/2018
0 Comments
0 likes

The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

Data is critical to measuring the success of your marketing initiatives. Debbie Qaqish discusses the four types of "datanistas" and what defines each of these different types for your organization.

Posted by Debbie Qaqish
On 11/14/2018
0 Comments
0 likes

CMO Insights: Patrick Giusti, Head of Sales & Marketing, Mad Street Den

Jeff Pedowitz sits down with Patrick Giusti, Head of Sales & Marketing at Mad Street Den to discuss the challenges of running a start up and how new technology makes it easier. They also talk about what it takes to run Sales and Marketing at the same time as well as the characteristics of a successful salesperson.

Posted by The Pedowitz Group (TPG)
On 11/13/2018
0 Comments
0 likes

How to Overcome 3 Major Challenges with Strategic Marketing Operations

CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer centric. The strategic marketing operations function gives CMOs the ability to overcome these challenges and thrive in today's fast-paced marketing world.

Posted by Debbie Qaqish
On 11/08/2018
0 Comments
0 likes

CMO Insights: George Bailey, Co-Founder & Host of Choose The Nickel

Jeff Pedowitz sits down with George Bailey, co-founder and host of Choose The Nickel (as well as CMO at Vanguard International Advisory Group). They discuss the purpose and design of the Choose The Nickel podcast, strategies for establishing value, and handling priorities in a startup.

Posted by The Pedowitz Group (TPG)
On 11/06/2018
0 Comments
0 likes

6 Steps to Making Elections More Customer-Centric

What would a customer-centric government look like? Have you ever thought about government in terms of customer centricity before? We can think about politics in a bipartisan way and apply marketing expertise and insights to create a better election experience.

Posted by Kevin Joyce
On 11/01/2018
0 Comments
0 likes

Rise up! Register for the Rise of the Strategic Marketing Operations Webinar!

What makes a marketing operations function strategic? We explore the answer to that question here and Debbie Qaqish provides a full description of the strategic marketing operations function in her upcoming webinar on November 7th. Don't miss it!

Posted by Debbie Qaqish
On 10/31/2018
0 Comments
0 likes

CMO Insights: Randy Frisch, CMO and President, Uberflip

Jeff Pedowitz sits down with Randy Frisch, CMO of Uberflip to discuss how marketing has evolved to become responsible for accelerating the pipeline. They also talk about the importance of understanding effective content channels as well as the difference between point solutions and platforms in the MarTech landscape.

Posted by The Pedowitz Group (TPG)
On 10/30/2018
0 Comments
0 likes

Marketing Accountability: Who Owns What and Why It Matters

To become a true center of excellence, marketing operations must define which marketing group is responsible for the various necessary and important areas that make up the marketing department. Kevin Joyce helps you define the criteria to ensure you are setting up accountability with your teams.

Posted by Kevin Joyce
On 10/26/2018
0 Comments
0 likes

Digital Transformation: Setting Yourself Up for Success

Digital transformation has become a matter of survival for companies in both B2B and B2C companies. Set yourself up for a successful digital transformation by avoiding these common pitfalls.

Posted by Kevin Joyce
On 10/25/2018
0 Comments
0 likes

Becoming Customer-Centric: A Tale of a Changing Marketing Operations Organization

Debbie Qaqish breaks down the customer-centric marketing operations (MO) model as well as the five stages of the marketing operations maturity model.

Posted by Debbie Qaqish
On 10/24/2018
0 Comments
0 likes

CMO Insights: Kirby Wadsworth, CMO, Illusive Networks

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Kirby Wadsworth, CMO at Illusive Networks. They discuss how marketing has changed in the last decade with a shift that allows Marketing to focus on individuals rather than large groups of people, the need to wear multiple hats in a small company and claiming a niche in the security market landscape.

Posted by The Pedowitz Group (TPG)
On 10/23/2018
0 Comments
0 likes

Are You Riding the Marketing Tech Wave or Just Being Pulled Under?

Jeff Pedowitz takes a look at two marketing trends that will continue to grow and be a vital part of marketing in the very near future: artificial intelligence and conversational web.

Posted by Jeff Pedowitz
On 10/19/2018
0 Comments
0 likes

Go Where the People Are: A CMO’s Perspective on Digital Transformation

Digital transformation is an important phenomena sweeping through the marketing universe. Customers and prospects are now using digital platforms to communicate forcing businesses to change the way they market to consumers in both B2C and B2B. This series will cover what digital transformation is and how you can do it successfully.

Posted by Kevin Joyce
On 10/18/2018
0 Comments
0 likes

How the C-Suite Benefits from a Strategic Marketing Operations Function

A strategic marketing operations group runs marketing like a business. When this happens, there are benefits for the CMO, the CFO, the sales team and the executive team.

Posted by Debbie Qaqish
On 10/17/2018
0 Comments
0 likes

CMO Insights: Nicole Wojno, CMO, UserIQ

Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. They talk about the difference between being customer focus versus being customer service oriented, building a strong, diverse team and the tools you need to bring marketing and sales into alignment.

Posted by The Pedowitz Group (TPG)
On 10/16/2018
0 Comments
0 likes

Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?

Are you focusing most of your marketing efforts on new new leads? Read more to find out how build solid synergy with your lead management practice and your customer engagement practice to expand account possibilities.

Posted by Debbie Qaqish
On 10/10/2018
0 Comments
0 likes

CMO Insights: Kira Mondrus, CMO, QASymphony

Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony, to discuss building a marketing team from the ground up, streamlining a MarTech stack and removing redundant tech and the challenges associated with becoming a global company.

Posted by The Pedowitz Group (TPG)
On 10/09/2018
0 Comments
0 likes

Establishing the Lead Management Process: Acquisition to Advocacy

In our final post of the lead management blog series, we discuss stage 7 of the lead management process: establishing a foundation for customer management analytics. This involves reporting around a complete customer buying journey, such as TPG ONE.

Posted by Colby Renton
On 10/05/2018
0 Comments
0 likes

Account Based Marketing (ABM): The CMO’s Silver Bullet

Account Based Marketing is more than just a marketing trend. ABM is a powerful element you should consider adding to your marketing strategy.

Posted by Debbie Qaqish
On 10/04/2018
0 Comments
0 likes

CMO Insights: Heidi Bullock, CMO for Engagio

Jeff Pedowitz sits down with Heidi Bullock, CMO for Engagio, to discuss how she helps her customers build strong foundations for account based marketing, how she creates a team of thoughtful, well-rounded individuals who focus on the customer and how she builds her MarTech stack without letting it turn into a Frankenstack.

Posted by The Pedowitz Group (TPG)
On 10/02/2018
0 Comments
0 likes

Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function

Debbie Qaqish takes on the organization of functions surrounding marketing operations. Marketing ops has exploded into the marketing scene in just the last two years as a new and critical function for CMOs. Debbie examines the key elements of revenue-focused MO organizations and how they are structured.

Posted by Debbie Qaqish
On 09/28/2018
0 Comments
0 likes

How to Focus on Customer Centricity in 2019 (On-Demand Webinar)

How do you budget for customer centricity? Read on to learn more about how to take the customer journey from a line item to a fully funded initiative that brings every department in the company into alignment behind a set standard and goals.

Posted by Debbie Qaqish
On 09/26/2018
0 Comments
0 likes

CMO Insights: Alison Murdock, CMO of SocialChorus

In today's episode of CMO Insights, Jeff sits down with Alison Murdock, CMO of SocialChorus, to discuss digital transformation, the importance of educating your market on the problems you solve and the solutions you make possible and the use of predictive technologies.

Posted by The Pedowitz Group (TPG)
On 09/25/2018
0 Comments
0 likes

The State of ABM: Strengthen Marketing Ops to See Greater ROI

Engagio's recent ABM Outlook Survey (2018) contains some fascinating information. We break it down for you here and tell you where you should focus your efforts to get the most return for your investment into ABM.

Posted by Trask Rogers
On 09/21/2018
0 Comments
0 likes

How to Establish Thorough Service Level Agreements for Lead Management

Service Level Agreements (SLAs) are contracts between parties that define roles and responsibilities and document escalation points in the automated lead management process. In this seventh blog in our lead management series, we take a deep dive into everything SLAs can do for you and how you can implement them in your lead management process.

Posted by Colby Renton
On 09/20/2018
0 Comments
0 likes

Adjusting Your 2019 Budget for Customer Centricity – Webinar Registration

Join us September 25 for a webinar that is not about spreadsheets! We'll show you how to take your customer centricity initiative from slideware to action.

Posted by Debbie
On 09/19/2018
0 Comments
0 likes

CMO Insights: Shane Elliott, VP Global LSS Marketing at Agilent Technologies

Jeff Pedowitz sits down with Shane Elliot, VP of Global LSS Marketing at Agilent Technologies, to discuss the big challenges facing large, global companies like Agilent, the critical nature of content and the need to constantly transform to stay ahead of ever-evolving customer needs.

Posted by The Pedowitz Group (TPG)
On 09/18/2018
0 Comments
0 likes

Are You Creating a Data-Driven Organization?

Having a data-driven mindset and being able to make data-driven decisions are admirable qualities in an organization, but how do you know if you're organization is truly data-driven?

Posted by Justin Yopp
On 09/14/2018
0 Comments
0 likes

9 Myths About Marketing Automation

Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.

Posted by Caitlin Culbert Poliska
On 09/13/2018
0 Comments
0 likes

Page 1 of 612 3 ›»