Getting to know your customer is a vital step in the customer journey. Lorena Harris' 2nd blog in a 4 part blog series breaks down how you can become customer-focused and how to build customer relationships that last.
In this episode, Jeff speaks with Brennan Andrews, Marketing Director, Dart Bank. Brennan talks about using technology to reach customers, training your team so that they feel empowered to make decisions and much more!
During our new webinar series, "The Revenue Marketing TechTalks" we discuss with 6sense about the importance of having visibility into buying signals from multiple people from the same organization across every channel.
In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around your customer, and aligning sales and marketing.
In this episode of CMO Insights, Jeff sits down with Debbie Umbach, VP of Marketing, BitSight Technologies. They talk about demand generation, how her past career in engineering impacts her marketing career today and the importance of being market driven.
In this episode of CMO Insights, Jeff sits down with Gaidar Magdanurov, CMO of Acronis. They discuss the complexities of being a marketer, how AI will change how marketers do their jobs, and looking at the customer experience from the customer's perspective.
In this episode, Jeff speaks with Michelle Huff, CMO, UserTesting. Michelle talks about the empathy gap, the importance of focusing on the customer journey, focusing on the right markets, and much more.
In this episode of CMO Insights, Jeff sits down with Megan Lueders, CMO of Zenoss. They talk about honing the marketing approach and ABM, aligning Sales and Marketing, fostering a culture of performance management and much more.
In this episode of CMO Insights, Jeff sits down with Thomas Been, CMO, TIBCO. They discuss providing a leading platform for digital businesses, marketing becoming more accountable in business and digital marketing.
Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses the importance of being personal, authentic and transparent in marketing, unifying data in order to create a whole view of the customer journey and developing a trusting relationship with our customers.
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Nnamdi Nwoke, Head of Demand Generation at GreenSky. They discuss the role of the everyday marketer and the impact we have on human lives, the importance of empathy, and the necessity of mentoring when growing your marketing team.
In this episode of CMO Insights, Jeff Pedowitz interviews Dana Poleg, VP of Marketing at Kaltura. They discuss Dana's view on the greatest changes to the marketing world in the last 5 years, the overwhelming amount of MarTech, and building an effective marketing machine with a small team.
In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her team, how marketing can become more business oriented and how we can become more effective leaders.
In this episode of CMO Insights, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation. They discuss brand innovation and media innovation in a time when customers are using multiple screens. They also discuss social media and much more!
Jeff sits down with James Thomas, CMO of Solium Capital Inc. They talk about equity management software and how Solium Capital's platform solves problems for both small and large companies. They also discuss the art and science of marketing and other concepts in modern marketing.
In this episode of CMO Insights, Tiffany Sieve, Marketing Demand Generation VP, Paycor, expounds on their journey and transformation to becoming Revenue Marketers, integrating their marketing strategy with new technology, and more!
In this episode of CMO Insights, Ron McMurtrie, Executive Vice President of Customer Marketing, Sage, expounds on the challenges of handling 28 different markets and more than 3 million customers in a global organization and discusses unifying the digital MarTech stack.
On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of 7.ai. Scott talks about how AI is revolutionizing transactions. He also discusses ABM, content marketing and aligning marketing and sales.
In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences, technology helping prove marketing’s value and Val Britton: The Shape of Change exhibit.
On this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO and Founder of Epicenter Media and Training. They discuss the challenges of marketing for emergencies and crisis communications and the educational marketing approach.
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to change as AI comes into its own.
In this episode, Jeff talks with Mike Westgate, VP of Marketing at Briggo. They discuss connected coffee and how Briggo aspires to enhance the coffee experience through technology, location based marketing and scaling to new markets with a small marketing team.
Becoming customer-centric will help your company stay competitive. On February 19th, Debbie Qaqish will help us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation.
In this episode of CMO Insights, Jeff sits down with Karen Steele, CMO at LeanData. They discuss taking a company from public to private, building customer intimacy and the challenges faced by small companies in niche markets.
In this episode of CMO Insights, Jeff sits down with Eva Tsai, CMO at Algolia. They discuss how Eva moved into marketing from engineering, how AI is helping marketers anticipate their customers' needs and much more.
Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master Engagement Architecture, the key to mapping out your campaigns.
On this episode of CMO Insights, Jeff sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass. They discuss creating a personal (rather than generic) customer experience, mapping the customer experience in the collision industry, and much more.
The customer experience is the new battleground by which business will be won or lost. Lorena Harris starts a 4 part blog series by first breaking down the importance of creating a positive customer experience that fosters an ongoing relationship.
In this episode of CMO Insights, Jeff interviews Ben Lazar, Chief Marketing and Product Officer of Payspan. They discuss the difficulties of personalization at scale, achieving high value in your messaging, and the impact of AI on marketing.
Why is customer-centricity important? Explore the answer to that question and more January 29th as Debbie Qaqish provides a full description of why B2B businesses have no choice BUT to become customer-centric to stay competitive. Don't miss it!
On this episode of CMO Insights, Jeff sits down with David Reske, Founder and President of Nowspeed. They discuss how digital marketing can change the world, how important it is to adapt to rapidly advancing technology and the next big trends - AI and big data.
Integrating Marketo and Salesforce is not a "once and done" action. You must continually work to maintain sync between the two platforms. Let's look at troubleshooting your Marketo-Salesforce integration.
In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch. They discuss AI and how it's helping us crunch through big data to better understand the customer journey.
No matter how your Marketo and Salesforce integration came to be, it's always necessary to optimize it. Here we offer some ideas for routine maintenance and other best practices for keeping your Marketo and Salesforce instance in good shape.
As you finish your planning for the New Year, consider implementing management by objectives (MBO) for your marketing team. Doing so will provide employees with accountability toward professional goals, while also driving objectives for the organization.
In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Cook to talk about the inspiration behind Steven's book on innovation "Insights on Impact Innovators" and disruption in the world of marketing.
Jeff Pedowitz talks with Ruth Stevens, the President of eMarketing Strategy. They discuss the trend of more conservative buying behavior in B2B marketing as well as how to execute ABM within sales and marketing environments.
Salesforce and Marketo can be a match made in heaven or a disaster waiting to happen. In this first of a 4-part blog posts, find out the three key areas to set yourself up for marketing automation-CRM integration success.
Jeff Pedowitz talks with John Kottcamp, Chief Marketing Technologist & CMO at Tahzoo. They discuss the scope of a CMT's role, the ability to deliver relevant content to customers and how tech can help align Sales and Marketing.
Jeff Pedowitz interviews Sal Patalano, Chief Revenue Officer of Lenovo Software. They discuss the definition and role of a Chief Revenue Officer, how to erase the line between Sales and Marketing and why collaboration doesn't work anymore.
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
Jeff Pedowitz sits down with Shane Lennon, @VirtualCMO, to discuss a new perspective on alignment between sales, marketing, and the product team, studying the customer lifecycle journey and how we can deliver lifetime value to our customers.
It seems every day there 's a new marketing technology to demo or a new software platform to check out. The MarTech landscape has grown exponentially over the past few years, causing for many, MTFS; Marketing Fatigue Syndrome.
Jeff sits down with Christine Nurnberger, CMO of Bottomline Technologies, to talk about an attitude of fearlessness and how that helps shape her team as well as how deploying the right technology helped increase pipeline and double leads without increasing her budget.
Jeff Pedowitz sits down with Patrick Giusti, Head of Sales & Marketing at Mad Street Den to discuss the challenges of running a start up and how new technology makes it easier. They also talk about what it takes to run Sales and Marketing at the same time as well as the characteristics of a successful salesperson.
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer centric. The strategic marketing operations function gives CMOs the ability to overcome these challenges and thrive in today's fast-paced marketing world.
Jeff Pedowitz sits down with George Bailey, co-founder and host of Choose The Nickel (as well as CMO at Vanguard International Advisory Group). They discuss the purpose and design of the Choose The Nickel podcast, strategies for establishing value, and handling priorities in a startup.
What would a customer-centric government look like? Have you ever thought about government in terms of customer centricity before? We can think about politics in a bipartisan way and apply marketing expertise and insights to create a better election experience.
What makes a marketing operations function strategic? We explore the answer to that question here and Debbie Qaqish provides a full description of the strategic marketing operations function in her upcoming webinar on November 7th. Don't miss it!
Jeff Pedowitz sits down with Randy Frisch, CMO of Uberflip to discuss how marketing has evolved to become responsible for accelerating the pipeline. They also talk about the importance of understanding effective content channels as well as the difference between point solutions and platforms in the MarTech landscape.
To become a true center of excellence, marketing operations must define which marketing group is responsible for the various necessary and important areas that make up the marketing department. Kevin Joyce helps you define the criteria to ensure you are setting up accountability with your teams.
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Kirby Wadsworth, CMO at Illusive Networks. They discuss how marketing has changed in the last decade with a shift that allows Marketing to focus on individuals rather than large groups of people, the need to wear multiple hats in a small company and claiming a niche in the security market landscape.
Digital transformation is an important phenomena sweeping through the marketing universe. Customers and prospects are now using digital platforms to communicate forcing businesses to change the way they market to consumers in both B2C and B2B. This series will cover what digital transformation is and how you can do it successfully.
Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. They talk about the difference between being customer focus versus being customer service oriented, building a strong, diverse team and the tools you need to bring marketing and sales into alignment.
Are you focusing most of your marketing efforts on new new leads? Read more to find out how build solid synergy with your lead management practice and your customer engagement practice to expand account possibilities.
Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony, to discuss building a marketing team from the ground up, streamlining a MarTech stack and removing redundant tech and the challenges associated with becoming a global company.
In our final post of the lead management blog series, we discuss stage 7 of the lead management process: establishing a foundation for customer management analytics. This involves reporting around a complete customer buying journey, such as TPG ONE.
Jeff Pedowitz sits down with Heidi Bullock, CMO for Engagio, to discuss how she helps her customers build strong foundations for account based marketing, how she creates a team of thoughtful, well-rounded individuals who focus on the customer and how she builds her MarTech stack without letting it turn into a Frankenstack.
Debbie Qaqish takes on the organization of functions surrounding marketing operations. Marketing ops has exploded into the marketing scene in just the last two years as a new and critical function for CMOs. Debbie examines the key elements of revenue-focused MO organizations and how they are structured.
How do you budget for customer centricity? Read on to learn more about how to take the customer journey from a line item to a fully funded initiative that brings every department in the company into alignment behind a set standard and goals.
In today's episode of CMO Insights, Jeff sits down with Alison Murdock, CMO of SocialChorus, to discuss digital transformation, the importance of educating your market on the problems you solve and the solutions you make possible and the use of predictive technologies.
Engagio's recent ABM Outlook Survey (2018) contains some fascinating information. We break it down for you here and tell you where you should focus your efforts to get the most return for your investment into ABM.
Service Level Agreements (SLAs) are contracts between parties that define roles and responsibilities and document escalation points in the automated lead management process. In this seventh blog in our lead management series, we take a deep dive into everything SLAs can do for you and how you can implement them in your lead management process.
Jeff Pedowitz sits down with Shane Elliot, VP of Global LSS Marketing at Agilent Technologies, to discuss the big challenges facing large, global companies like Agilent, the critical nature of content and the need to constantly transform to stay ahead of ever-evolving customer needs.
Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.