7 New Must-See Marketing Activities Features: The Marketo Sky Blog Series

7 New Must-See Marketing Activities Features: The Marketo Sky Blog Series

You’re already building the foundation for your success in Marketo Sky. In our first two Marketo Sky Blogs (An Introduction to the New Marketo and How to Use Marketo Sky’s New Search Tool), we reviewed the ‘Navigation Panel’, ‘My Marketo’, and the ‘Search Tool’. Now let’s talk about what is arguably the most important area of Marketo – Marketing Activities!  […]
What to Expect When You’re Expecting a Migration to MAP

What to Expect When You’re Expecting a Migration to MAP

Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)?   Have you thought about it but just aren’t sure if you need to commit to a MAP?   Here are some questions to consider:   Are your newsletters not performing?   Do you feel online marketing is more of a chore than an engagement driver?   […]
4 Simple Reasons Salesforce Marketing Cloud Helps You Win With Customers

4 Simple Reasons Salesforce Marketing Cloud Helps You Win With Customers

Salesforce Marketing Cloud (SFMC) has taken the B2B marketing world by storm because it’s a whole different breed of marketing automation platform (MAP).  To understand what makes Salesforce Marketing Cloud so different from other marketing automation platforms, you’ll need to put yourself in the shoes of your customer. Since inception, Marketing Cloud’s technology has evolved, but with a […]
How To Be Best Friends With Your Salesforce Administrator

How To Be Best Friends With Your Salesforce Administrator

As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other people. Some of these things will involve your Salesforce Administrator. In general, it’s a good idea to work closely with […]
REVTalks Masters: Ruben Varela

REVTalks Masters: Ruben Varela

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.
REVTalks Masters: Elle Woulfe

REVTalks Masters: Elle Woulfe

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.
The Revenue Marketing TechTalks – 6sense

The Revenue Marketing TechTalks – 6sense

During our new webinar series, "The Revenue Marketing TechTalks" we discuss with 6sense about the importance of having visibility into buying signals from multiple people from the same organization across every channel.
CMO Insights: Sterling Snow, SVP of Revenue, Divvy

CMO Insights: Sterling Snow, SVP of Revenue, Divvy

In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around your customer, and aligning sales and marketing.
CMO Insights: Gaidar Magdanurov, CMO of Acronis

CMO Insights: Gaidar Magdanurov, CMO of Acronis

In this episode of CMO Insights, Jeff sits down with Gaidar Magdanurov, CMO of Acronis. They discuss the complexities of being a marketer, how AI will change how marketers do their jobs, and looking at the customer experience from the customer's perspective.
CMO Insights: Michelle Huff, CMO, UserTesting

CMO Insights: Michelle Huff, CMO, UserTesting

In this episode, Jeff speaks with Michelle Huff, CMO, UserTesting. Michelle talks about the empathy gap, the importance of focusing on the customer journey, focusing on the right markets, and much more.
CMO Insights: Megan Lueders, CMO of Zenoss

CMO Insights: Megan Lueders, CMO of Zenoss

In this episode of CMO Insights, Jeff sits down with Megan Lueders, CMO of Zenoss. They talk about honing the marketing approach and ABM, aligning Sales and Marketing, fostering a culture of performance management and much more.
CMO Insights: Thomas Been, CMO, TIBCO

CMO Insights: Thomas Been, CMO, TIBCO

In this episode of CMO Insights, Jeff sits down with Thomas Been, CMO, TIBCO. They discuss providing a leading platform for digital businesses, marketing becoming more accountable in business and digital marketing.
CMO Insights: Mark Floisand, CMO at Coveo

CMO Insights: Mark Floisand, CMO at Coveo

Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses the importance of being personal, authentic and transparent in marketing, unifying data in order to create a whole view of the customer journey and developing a trusting relationship with our customers.
Adobe Summit Post Show Recap

Adobe Summit Post Show Recap

In case you missed the joint Adobe/Marketo Summit last week, The Pedowitz Group has a recap of the most interesting moments.
CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky

CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Nnamdi Nwoke, Head of Demand Generation at GreenSky. They discuss the role of the everyday marketer and the impact we have on human lives, the importance of empathy, and the necessity of mentoring when growing your marketing team.
CMO Insights: Peter Smails, CMO of Imanis Data

CMO Insights: Peter Smails, CMO of Imanis Data

In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness in the market, and leveraging Marketo and Salesforce.
CMO Insights: Dana Poleg, VP of Marketing, Kaltura

CMO Insights: Dana Poleg, VP of Marketing, Kaltura

In this episode of CMO Insights, Jeff Pedowitz interviews Dana Poleg, VP of Marketing at Kaltura. They discuss Dana's view on the greatest changes to the marketing world in the last 5 years, the overwhelming amount of MarTech, and building an effective marketing machine with a small team.
CMO Insights: Tifenn Dano-Kwan, Chief Marketing Officer, SAP Ariba

CMO Insights: Tifenn Dano-Kwan, Chief Marketing Officer, SAP Ariba

In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her team, how marketing can become more business oriented and how we can become more effective leaders.
CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation

CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation

In this episode of CMO Insights, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation. They discuss brand innovation and media innovation in a time when customers are using multiple screens. They also discuss social media and much more!
CMO Insights: James Thomas, CMO of Solium Capital Inc.

CMO Insights: James Thomas, CMO of Solium Capital Inc.

Jeff sits down with James Thomas, CMO of Solium Capital Inc. They talk about equity management software and how Solium Capital's platform solves problems for both small and large companies. They also discuss the art and science of marketing and other concepts in modern marketing.
CMO Insights: Scott Horn, CMO of [24]7.ai

CMO Insights: Scott Horn, CMO of [24]7.ai

On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of [24]7.ai. Scott talks about how AI is revolutionizing transactions. He also discusses ABM, content marketing and aligning marketing and sales.
Walking the CX talk

Walking the CX talk

Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being customer-centric.
CMO Insights: Katrina Wong, VP of Marketing, Hired

CMO Insights: Katrina Wong, VP of Marketing, Hired

In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences, technology helping prove marketing’s value and Val Britton: The Shape of Change exhibit.
CMO Insights: Peter Isaacson, CMO, Demandbase

CMO Insights: Peter Isaacson, CMO, Demandbase

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to change as AI comes into its own.
CMO Insights: Mike Westgate, VP of Marketing at Briggo

CMO Insights: Mike Westgate, VP of Marketing at Briggo

In this episode, Jeff talks with Mike Westgate, VP of Marketing at Briggo. They discuss connected coffee and how Briggo aspires to enhance the coffee experience through technology, location based marketing and scaling to new markets with a small marketing team.
CMO Insights: Karen Steele, CMO at LeanData

CMO Insights: Karen Steele, CMO at LeanData

In this episode of CMO Insights, Jeff sits down with Karen Steele, CMO at LeanData. They discuss taking a company from public to private, building customer intimacy and the challenges faced by small companies in niche markets.
CMO Insights: David Reske, Founder and President, Nowspeed

CMO Insights: David Reske, Founder and President, Nowspeed

On this episode of CMO Insights, Jeff sits down with David Reske, Founder and President of Nowspeed. They discuss how digital marketing can change the world, how important it is to adapt to rapidly advancing technology and the next big trends - AI and big data.

Jeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.
CMO Insights: Shane Lennon, @VirtualCMO

CMO Insights: Shane Lennon, @VirtualCMO

Jeff Pedowitz sits down with Shane Lennon, @VirtualCMO, to discuss a new perspective on alignment between sales, marketing, and the product team, studying the customer lifecycle journey and how we can deliver lifetime value to our customers.
How to Cure Marketing Fatigue Syndrome

How to Cure Marketing Fatigue Syndrome

It seems every day there 's a new marketing technology to demo or a new software platform to check out. The MarTech landscape has grown exponentially over the past few years, causing for many, MTFS; Marketing Fatigue Syndrome.
CMO Insights: Christine Nurnberger, CMO, Bottomline Technologies

CMO Insights: Christine Nurnberger, CMO, Bottomline Technologies

Jeff sits down with Christine Nurnberger, CMO of Bottomline Technologies, to talk about an attitude of fearlessness and how that helps shape her team as well as how deploying the right technology helped increase pipeline and double leads without increasing her budget.
CMO Insights: Patrick Giusti, Head of Sales & Marketing, Mad Street Den

CMO Insights: Patrick Giusti, Head of Sales & Marketing, Mad Street Den

Jeff Pedowitz sits down with Patrick Giusti, Head of Sales & Marketing at Mad Street Den to discuss the challenges of running a start up and how new technology makes it easier. They also talk about what it takes to run Sales and Marketing at the same time as well as the characteristics of a successful salesperson.
How to Overcome 3 Major Challenges with Strategic Marketing Operations

How to Overcome 3 Major Challenges with Strategic Marketing Operations

CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer centric. The strategic marketing operations function gives CMOs the ability to overcome these challenges and thrive in today's fast-paced marketing world.
CMO Insights: George Bailey, Co-Founder & Host of Choose The Nickel

CMO Insights: George Bailey, Co-Founder & Host of Choose The Nickel

Jeff Pedowitz sits down with George Bailey, co-founder and host of Choose The Nickel (as well as CMO at Vanguard International Advisory Group). They discuss the purpose and design of the Choose The Nickel podcast, strategies for establishing value, and handling priorities in a startup.
6 Steps to Making Elections More Customer-Centric

6 Steps to Making Elections More Customer-Centric

What would a customer-centric government look like? Have you ever thought about government in terms of customer centricity before? We can think about politics in a bipartisan way and apply marketing expertise and insights to create a better election experience.
CMO Insights: Randy Frisch, CMO and President, Uberflip

CMO Insights: Randy Frisch, CMO and President, Uberflip

Jeff Pedowitz sits down with Randy Frisch, CMO of Uberflip to discuss how marketing has evolved to become responsible for accelerating the pipeline. They also talk about the importance of understanding effective content channels as well as the difference between point solutions and platforms in the MarTech landscape.
Marketing Accountability: Who Owns What and Why It Matters

Marketing Accountability: Who Owns What and Why It Matters

To become a true center of excellence, marketing operations must define which marketing group is responsible for the various necessary and important areas that make up the marketing department. Kevin Joyce helps you define the criteria to ensure you are setting up accountability with your teams.
CMO Insights: Kirby Wadsworth, CMO, Illusive Networks

CMO Insights: Kirby Wadsworth, CMO, Illusive Networks

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Kirby Wadsworth, CMO at Illusive Networks. They discuss how marketing has changed in the last decade with a shift that allows Marketing to focus on individuals rather than large groups of people, the need to wear multiple hats in a small company and claiming a niche in the security market landscape.
Go Where the People Are: A CMO’s Perspective on Digital Transformation

Go Where the People Are: A CMO’s Perspective on Digital Transformation

Digital transformation is an important phenomena sweeping through the marketing universe. Customers and prospects are now using digital platforms to communicate forcing businesses to change the way they market to consumers in both B2C and B2B. This series will cover what digital transformation is and how you can do it successfully.
CMO Insights: Nicole Wojno, CMO, UserIQ

CMO Insights: Nicole Wojno, CMO, UserIQ

Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. They talk about the difference between being customer focus versus being customer service oriented, building a strong, diverse team and the tools you need to bring marketing and sales into alignment.
CMO Insights: Kira Mondrus, CMO, QASymphony

CMO Insights: Kira Mondrus, CMO, QASymphony

Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony, to discuss building a marketing team from the ground up, streamlining a MarTech stack and removing redundant tech and the challenges associated with becoming a global company.
CMO Insights: Heidi Bullock, CMO for Engagio

CMO Insights: Heidi Bullock, CMO for Engagio

Jeff Pedowitz sits down with Heidi Bullock, CMO for Engagio, to discuss how she helps her customers build strong foundations for account based marketing, how she creates a team of thoughtful, well-rounded individuals who focus on the customer and how she builds her MarTech stack without letting it turn into a Frankenstack.