In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then...
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The Pedowitz Group Blog
Cut The Fluff: A No-B.S. Executive’s Guide To Account-Based Marketing
Let's be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is...
What is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term "revenue marketing" but you might be asking: What is...
12 AEM Tips To Get More Done And Waste Less Time
If you're new to Adobe Experience Manager, you're probably researching ways to get ahead - or pitfalls to avoid. There...
Cookie Cutter: Achieving Marketing Success in a (Third-Party) Cookieless World
The announcement of Google Chrome eliminating third-party cookies as part of their privacy sandbox initiative might...
DXP vs. CMS: Which is right for you?
Digital transformation is a key driver for customer experience. You know, we know, everyone knows it (probably)....
Realize The Value Of Marketing Operations
Are you ready? That's the lingering question left from my blog explaining why the C-suite should care about marketing...
The Business Case For AEM: 4 Steps to Make a Winning Case For Migration
At this point, you’ve considered an Adobe Experience Manager (AEM) migration. You’ve evaluated the functionality of...
Considering an AEM Migration? Here’s What Marketing and IT Need to Know
Adobe Experience Manager (AEM) is a powerful content and digital asset management system. Many enterprise and...
Why The C-Suite Needs Marketing Operations
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then...
Marketing as the Growth Driver in Manufacturing
Debbie Qaqish recaps a recent webinar hosted by TPG with a panel of experts to discuss the state of marketing today in the industrial manufacturing industry. Learn how these manufacturing companies made the pivot from being product centric companies to customer centric companies.
The No-Frills Inbound Marketing Executive’s Primer
Have you ever felt that marketing has to change every 3.5 seconds to adapt to customer demand? Well ... it's...
Customer Experience: Nail The Small Details And Win
Pick your best product / service. Now, put yourself in your customer's shoes: How easy it is to get what they need...
Nail Your Content Audit: Lessons (And Results) From Deleting Half Our Site
Have you ever wondered how you (or your team) got this to this point? Content everywhere... your team (or you, if...
Email Marketing: Strategy, Tactics, And How To Win With This Still-Crucial Channel
I get it: email just seems ... well, kind of boring when you compare it with other channels on the market. Chatbots,...
Customer Journey Mapping: Build (Or Update) Yours The Right Way
With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true...
Are you a holdout? Why you should switch to Salesforce Lightning from Classic
Are you ready for (Salesforce) Lightning to strike? Through the years, we all have grown to love what is now...
Cut The Fluff: A No-B.S. Executive’s Guide To Account-Based Marketing
Let's be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is...
