In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then...
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The Pedowitz Group Blog
Cut The Fluff: A No-B.S. Executive’s Guide To Account-Based Marketing
Let's be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is...
What is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term "revenue marketing" but you might be asking: What is...
Realize The Value Of Marketing Operations
Are you ready? That's the lingering question left from my blog explaining marketing operations' value. To answer this,...
The Business Case For AEM: 4 Steps to Make a Winning Case For Migration
At this point, you’ve considered an Adobe Experience Manager (AEM) migration. You’ve evaluated the functionality of...
Considering an AEM Migration? Here’s What Marketing and IT Need to Know
Adobe Experience Manager (AEM) is a powerful content and digital asset management system. Many enterprise and...
Why The C-Suite Needs Marketing Operations
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then...
The No-Frills Inbound Marketing Executive’s Primer
Have you ever felt that marketing has to change every 3.5 seconds to adapt to customer demand? Well ... it's...
Customer Experience: Nail The Small Details And Win
Pick your best product / service. Now, put yourself in your customer's shoes: How easy it is to get what they need...
Nail Your Content Audit: Lessons (And Results) From Deleting Half Our Site
Have you ever wondered how you (or your team) got this to this point? Content everywhere... your team (or you, if...
Email Marketing: Strategy, Tactics, And How To Win With This Still-Crucial Channel
I get it: email just seems ... well, kind of boring when you compare it with other channels on the market. Chatbots,...
Customer Journey Mapping: Build (Or Update) Yours The Right Way
With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true...
Are you a holdout? Why you should switch to Salesforce Lightning from Classic
Are you ready for (Salesforce) Lightning to strike? Through the years, we all have grown to love what is now...
Cut The Fluff: A No-B.S. Executive’s Guide To Account-Based Marketing
Let's be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is...
How Salesforce Transformed My Life From Injuries Suffered In Active Duty
When Josephe Hickox was critically injured on Dec. 26, 2016 while serving with the U.S. Marine Corps, he could never...
Pardot Glossary: Every Term You Need To Know
New to Pardot, or marketing automation as a whole? Whatever the case may be, overcoming the language barrier is step...
B2B Marketing Attribution: When Are You Ready For A Robust Solution?
Multi-touch attribution is an increasingly important part of the B2B marketing stack. The ability to measure ROI of...
7 Key Stages For Successful Lead Management
There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.
