ABX Campaign Orchestration:
What’s the Optimal Frequency for Account Touchpoints?
Cadence that converts is signal-led, tiered, and channel-aware. This guide provides practical caps, cool-offs, and review rhythms so you maximize meetings—not noise.
Use a tiered cadence: Tier-A 6–8 thoughtful touches over 14 days; Tier-B 4–6 over 10–12 days; Tier-C 2–3 over 7 days. Cap at 2 touches per persona per week and rotate channels (ads → email → SDR/LI). After a meaningful reply or meeting, enforce a 7–14 day cool-off. Let intent spikes raise frequency and silence reduce it automatically.
First Principles for ABX Cadence
Your Cadence Playbook (Detect → Decide → Deliver → Decompress)
A simple loop to set and adjust frequency without burning accounts.
Detect (Signals & Fit)
- Aggregate signals: intent topics, page depth, form starts, repeat visits, multi-contact engagement.
- Score & tier accounts: ICP fit + recency/volume of signals trigger initial cadence.
Decide (Caps & Triggers)
- Set caps: per-account (weekly) and per-persona (weekly) plus daily per-person max of 1.
- Define cool-offs: 7–14 days after reply/meeting; 30–60 days recycle for no-response.
- Escalate rules: pricing/demo view or exec persona detected → allow 1 extra 1:1 touch that week.
Deliver (Rotate & Personalize)
- Rotate channels: Ads → Email → SDR/LI → Website personalization; avoid same-channel repeats consecutively.
- Personalize substance: industry + problem + proof; keep messages short with a clear next step.
Decompress (Review & Reset)
- Scorecard: meetings set, stage progression, opportunity creation, win rate, complaint/collision rate.
- Reset: lower frequency for inbox fatigue; raise for warm, multi-stakeholder signals.
ABX Frequency Matrix (Tier × Channel × Cool-Off)
| Tier | Ads/Retargeting | Email/Nurture | SDR/AE 1:1 | LinkedIn (Paid/DM) | Cool-Off After Reply | Primary KPI |
|---|---|---|---|---|---|---|
| Tier A | Always-on with frequency cap 3–5 exposures/day/account | 2/week/persona (max 6/account/week) | 3–4 touches/week across 2 weeks | 1–2/week (ads) + 1 DM/week | 14 days (marketing pause; AE allowed) | Meetings set & stage progression |
| Tier B | Flighted; 2–3 exposures/day when active | 1–2/week/persona (max 4/account/week) | 2–3 touches/week for 10 days | 1/week (ads or DM) | 10 days | Reply rate & meetings |
| Tier C | Light retargeting only; ≤2 exposures/day | 1/week total | 1–2 touches in 7 days | 1 every 2–3 weeks | 7 days | Re-engagement rate |
Client Snapshot: Cadence That Opened Doors
A cloud security vendor adopted these caps and cool-offs. Tier-A meeting rate rose 38%, opportunity creation +19%, and collision complaints fell 55% after enforcing per-persona limits and 14-day post-reply pauses.
Anchor cadence to RM6™ and visualize lift in The Loop™ dashboards so frequency tracks to revenue outcomes.
Frequently Asked Questions about ABX Frequency
Concise, AEO-friendly answers.
Set a Cadence that Creates Conversations
We’ll help you wire signal-led caps, cool-offs, and reviews so every touchpoint moves accounts toward meetings and pipeline.
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