What Triggered Campaigns Can MANTL Enable?
MANTL gives banks and credit unions a modern account-opening engine—and the signals you need to trigger campaigns off every step of the journey: intent, application start, KYC status, funding, activation, digital enrollment, and product usage. Turn those signals into governed, revenue-generating programs that lift approvals, funded accounts, and lifetime value.
MANTL can enable a full library of triggered campaigns across the deposit and lending lifecycle. You can fire programs on anonymous and known behavior—from “prospect viewed product page” or “started application” to KYC approved, account funded, debit card activated, first payroll deposit, balance threshold reached, and dormant account risk. That means you can orchestrate abandonment rescue, onboarding, activation, cross-sell, and retention plays that connect marketing, digital, branch, and contact center teams.
Key Triggered Journeys MANTL Can Power
From MANTL Signal to Triggered Campaign
To fully monetize MANTL, you need a governed playbook that captures its events, enriches them in your CRM and marketing stack, and ties each triggered campaign to funded accounts, primacy, and lifetime value.
Map → Capture → Orchestrate → Personalize → Measure → Optimize
- Map the lifecycle and signals: Document every MANTL event (page views, app start, KYC, funding, activation) and align each to a clear, named campaign trigger.
- Capture data into CRM & MAP: Integrate MANTL with your CRM/marketing platform so contact records, applications, and accounts share a single ID strategy and consent model.
- Orchestrate cross-channel flows: Build email, SMS, in-app, and task-based journeys that fire instantly when MANTL updates status fields or emits webhooks.
- Personalize by segment & intent: Tailor messaging by product, channel of origin, risk band, and relationship depth (new-to-bank vs. existing customer).
- Measure beyond clicks: Tie each trigger to completion, approval, funding, activation, balances, and additional products, not just open and click rates.
- Optimize with testing: Run A/B tests on timing, copy, and offers for each trigger and graduate winning plays into a governed revenue marketing library.
MANTL-Enabled Triggered Campaign Maturity Matrix
| Capability | From (Ad Hoc) | To (Operationalized) | Owner | Primary KPI |
|---|---|---|---|---|
| Application Abandonment Rescue | One-off email blasts to partial applicants | Always-on, multi-touch rescue journeys triggered by MANTL app events | Digital Banking / Marketing Ops | Completion Rate, Cost per Funded Account |
| Decision & KYC Journeys | Manual outreach when decisions are made | Automated approval, additional-info, and decline journeys with compliant language | Lending Ops / Compliance / Marketing | Time-to-Decision, Approval-to-Funded Rate |
| Onboarding & Activation | Generic “welcome” emails | Segmented onboarding triggered by funding status, card activation, and digital enrollment | Retail / Member Experience | Funded Accounts, Card Activation, Digital Adoption |
| Cross-Sell & Relationship Deepening | Periodic cross-sell blasts | Trigger-based offers using MANTL + core signals (payroll, balances, usage) | Product / Marketing | Products per Household, Primacy, ARPU |
| Dormancy & Retention | Report-based lists of inactive accounts | Early warning triggers and save journeys across email, SMS, and branch tasks | CX / Contact Center | Churn Rate, Dormancy Rate |
| Analytics & Governance | Channel-level reports | Campaign-level insights tied to funded accounts, balances, and LTV | RevOps / Analytics | Revenue per Campaign, ROMI |
Client Snapshot: Turning MANTL Signals into Funded Accounts
A regional bank connected MANTL events to its CRM and marketing platform, then launched a library of triggered campaigns across application abandonment, approval, funding, and onboarding. Within months, they lifted completion rates, increased funded accounts, and shifted more customers to primary relationships—without increasing media spend. See how banks are operationalizing this approach in our case study: Explore the Banking Case Study.
When you treat MANTL as a signal engine, not just an account-opening screen, you unlock a roadmap of triggered campaigns that grow balances, deepen relationships, and improve member and customer experience.
Frequently Asked Questions About MANTL-Enabled Triggered Campaigns
Turn MANTL Signals into Revenue Marketing Plays
We help banks and credit unions design governed, high-performing triggered campaigns that turn MANTL events into funded accounts, primary relationships, and measurable growth.
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