What Post-Opening Engagement Does MANTL Facilitate?
Once an account is opened, growth depends on what happens next. Use MANTL-powered journeys to turn funded accounts into primary relationships with orchestrated nudges for funding, activation, usage, and cross-sell across your digital, branch, and contact-center channels.
MANTL facilitates post-opening engagement by connecting digital account opening data with targeted onboarding, funding, activation, and cross-sell journeys. It helps banks and credit unions move new customers from “account approved” to funded, active, and loyal by triggering the right outreach when customers abandon funding, delay first use, or show signals that they are ready for additional products and services.
Key Post-Opening Motions MANTL Makes Possible
The MANTL-Powered Post-Opening Playbook
Think beyond “account opened.” Use this sequence to link MANTL’s digital account opening data with your CRM and marketing stack so that every approved account receives an intentional, governed journey from day one.
From Account Opening to Primary Relationship
- Capture rich application data: Use MANTL to standardize the data you capture at application—product intent, funding preference, KYC checkpoints, and channel—so you can segment and trigger journeys accurately.
- Detect post-opening drop-off: Identify approved accounts that have not yet funded, activated their card, enrolled in digital, or set up direct deposit—and route them into specific rescue plays.
- Launch welcome & education journeys: Send a structured experience that confirms what was opened, highlights features, explains protections and fees, and points to self-service resources and support.
- Accelerate funding & first use: Orchestrate email, SMS (where compliant), and banker follow-up to complete funding, add the card to a digital wallet, set PINs, and drive the first few transactions.
- Build habits and digital engagement: Promote mobile login, alerts, bill pay, P2P transfers, and savings tools to embed the account into the customer’s day-to-day financial life.
- Trigger cross-sell at the right moment: Use tenure, balances, and behaviors to introduce complementary products—such as savings, CDs, credit cards, loans, or business accounts—through coordinated campaigns.
- Measure, govern, and refine: Review funded rate, activation, digital engagement, and product-per-household monthly so marketing, digital, and operations teams can tune content, offers, and timing.
Post-Opening Engagement Maturity Matrix
| Capability | From (Ad Hoc) | To (Operationalized) | Owner | Primary KPI |
|---|---|---|---|---|
| Welcome & Onboarding | One-off “thanks for opening” email | Channel-specific welcome series aligned to account type, risk profile, and funding status | Marketing / Digital | Welcome Open/CTR, Onboarding Completion |
| Funding & Activation | Manual follow-up when teams have time | Automated funding reminders, card activation prompts, and banker SLAs for stalled accounts | Operations / Branch / Contact Center | Funded Rate, Time-to-Funding, Card Activation % |
| Digital Adoption | Generic “download our app” messaging | Targeted prompts to enroll in online banking, alerts, and bill pay based on behavior and device | Digital Banking | Mobile & Online Adoption, Active Digital Users |
| Cross-Sell Journeys | Periodic product blasts | Lifecycle and event-based offers by segment, balance, and relationship depth | Product / Marketing | Products per Household, Balance Growth |
| Data & Attribution | Channel-level opens and clicks | Tracking from application to funding, activation, and product adoption across channels | Analytics / RevOps | Funded Accounts, Activation %, ROMI |
| Service & Retention | Reactive servicing when issues arise | Proactive outreach to low-use or at-risk accounts with clear playbooks for bankers and agents | Service / CX | Churn Rate, NPS, Lifetime Value |
Client Snapshot: From Digital Account Opening to Engaged Primary Relationships
A regional bank used MANTL to unify digital account opening with post-opening journeys, then defined a shared playbook for marketing, digital, branch, and contact-center teams. By treating “account opened” as the starting point, not the finish line, they increased funded accounts, accelerated activation, and grew products per relationship without sacrificing compliance or customer experience.
When you pair MANTL’s front-end experience with governed post-opening engagement, every new account becomes a structured opportunity to deepen the relationship and grow balances, deposits, and fee-based products.
Frequently Asked Questions About MANTL Post-Opening Engagement
Turn MANTL Accounts into Long-Term Growth
We’ll help you design governed post-opening journeys that connect MANTL with your CRM, MAP, and digital banking stack—so every new account moves quickly from “approved” to “funded, active, and growing.”
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