What Personalization Options Does MANTL Offer?
MANTL helps banks and credit unions deliver personalized digital account opening and onboarding experiences—matching the right products, flows, and messages to each customer segment while staying compliant and fully integrated with your core.
MANTL offers personalization that tailors products, flows, and messaging to each applicant based on who they are, what they’re trying to do, and how they engage with your brand. Financial institutions can configure segment-specific experiences (for example, mass market vs. small business vs. high-value households), dynamically surface recommended accounts and bundles, and adjust forms, disclosures, and follow-up journeys by channel, device, geography, and risk. When combined with revenue marketing, MANTL becomes a personalized account-opening engine that raises funded-account rate, speeds time to first use, and supports compliant, hyper-relevant onboarding.
Where Does MANTL Personalize the Journey?
Building a Personalization Strategy with MANTL
To turn MANTL into a personalization engine, you need more than templates—you need a governed design that connects data, decisioning, and journeys from first click through funded account and beyond.
Define → Segment → Design → Orchestrate → Test → Optimize → Govern
- Define target motions: Clarify which journeys MANTL should power (consumer checking, high-yield savings, CDs, business accounts) and where personalization will have the biggest impact on funded accounts.
- Segment your audiences: Build actionable segments (e.g., rate seekers, new-to-market, small business, local community, digital-only) from CRM, core, and analytics data.
- Design differentiated experiences: For each segment, define product recommendations, content, and application flows—what should feel different for a student vs. a retiree vs. a business owner?
- Orchestrate flows in MANTL: Configure rules, fields, and logic so that eligibility, identity verification, and account-opening flows adjust automatically by segment and product.
- Test and learn: A/B test messages, page layouts, and flows (for example, single-page vs. stepped forms) and align winning variants with your key segments.
- Optimize downstream behaviors: Personalize onboarding steps (funding, card activation, mobile app enrollment) and measure their impact on funded-account rate and time-to-first-use.
- Govern with a revenue council: Review MANTL funnel performance (starts, completions, approvals, funded, early engagement) and adjust personalization levers with Marketing, Product, Risk, and Ops at the table.
Personalization Capability Maturity Matrix with MANTL
| Capability | From (Ad Hoc) | To (Operationalized) | Owner | Primary KPI |
|---|---|---|---|---|
| Data & Identity | Basic web analytics and manual exports | Unified view of applicant segments using CRM, core, and behavioral data to inform MANTL experiences | Analytics / RevOps | Segment Coverage, Match Rate |
| Audience Segmentation | One-size-fits-all messaging | Dynamic segments that drive tailored offers, content, and flows inside MANTL | Marketing | Segment Lift in CTR & Starts |
| Application Flow Personalization | Static forms and linear steps | Conditional questions, risk-based paths, and multi-product flows tuned by applicant type | Digital / Product | Completion Rate, Time to Complete |
| Onboarding & Activation | Generic welcome emails | Personalized prompts for funding, direct deposit, card activation, and digital banking setup | Lifecycle Marketing | Funded Rate, Activation %, First-90-Day Engagement |
| Testing & Optimization | Occasional creative tests | Structured experiments on offers, flows, and copy by segment and device | Experimentation / Marketing | Uplift in Funded Accounts, ROMI |
| Governance & Compliance | Manual content reviews | Approved templates, disclosures, and rules so personalization stays inside risk and regulatory guardrails | Compliance / Risk | Audit Pass Rate, Exception Volume |
Client Snapshot: Personalizing Account Opening & Onboarding
By pairing MANTL’s digital account opening with a governed personalization strategy, a regional bank streamlined application flows for key segments, boosted completion and funded-account rates, and improved early-life engagement with targeted onboarding. See how a similar approach plays out in practice: Explore the Banking Case Study · Unlock Banking & Finance Growth
When MANTL is connected to a revenue marketing strategy for financial services, personalization becomes a lever for profitable growth—not just a better UX. The key is aligning experiences with clear KPIs for funded accounts, activation, and lifetime value.
Frequently Asked Questions About MANTL Personalization
Turn MANTL into a Personalization Engine
We’ll help you design governed segments, offers, and flows around MANTL so you open more funded accounts and grow deeper relationships with every customer.
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