What Marketing Metrics Can Be Tracked Through Alkami?
Understand which marketing metrics Alkami can track—from logins and clicks to applications, funded accounts, balances, and digital engagement lift.
Through Alkami, financial institutions can typically track digital engagement (logins, clicks, feature usage), journey and offer performance (views, taps, starts), and product outcomes (applications, funded accounts, balances, and ongoing usage). When Alkami is connected to your CRM, MAP, or core, these signals can be tied back to campaigns, segments, and revenue. Exact metrics depend on your Alkami configuration, enabled modules, and data integrations.
Key Marketing Metrics Available in Alkami
The Alkami Marketing Measurement Playbook
Use Alkami to connect digital engagement, offer response, and product outcomes so marketing can prove and improve its impact on growth.
Define → Instrument → Connect → Analyze → Attribute → Optimize
- Define measurement goals: Align with finance and product on the metrics that matter most—funded accounts, balances, digital adoption, and relationship depth.
- Instrument experiences in Alkami: Ensure tiles, banners, and journeys are configured so key events (views, clicks, starts, completions) are captured consistently.
- Connect Alkami to other systems: Integrate with your core, MAP, CRM, and analytics stack so Alkami events can be joined to campaigns, segments, and revenue.
- Analyze engagement & funnels: Track which segments see, click, and complete offers, and where customers drop out of journeys or stop adopting features.
- Attribute to growth: Tie Alkami-driven engagement to applications, funded accounts, and balances, then roll up results to campaigns and programs.
- Optimize and standardize: Turn successful measurement patterns into reusable dashboards, scorecards, and playbooks that marketing can use quarter after quarter.
Marketing Metrics in Alkami: Capability Matrix
| Capability | Example Metrics in Alkami | How Marketing Uses Them | Primary Owner | North Star Metric |
|---|---|---|---|---|
| Digital Engagement | Logins, sessions/user, feature usage, tile and banner clicks | Identify active users, promote underused features, and time outreach | Digital Banking / CX | Active digital users |
| Offer & Campaign Performance | Impressions, click-through rates, offer views by segment | Compare creatives, placements, and audiences to improve response | Marketing | Offer response rate |
| Application Funnel | Starts, completions, step-level drop-off, time-to-complete | Reduce friction, refine targeting, and support customers at key steps | Lending / Deposits / CX | Application completion rate |
| Funded Accounts & Balances | New accounts, funding events, balance growth (via integrations) | Prove which offers and journeys actually drive deposit and loan growth | Finance / RevOps | Funded accounts & balance lift |
| Lifecycle & Retention | Onboarding completion, feature activation, recurring usage | Tune onboarding and activation programs to reduce early attrition | CX / Marketing | Activated, retained customers |
| Segment & Channel Insights | Performance by segment, device, and experience variant | Shift investment to the segments and channels that perform best | Analytics / Marketing | ROMI by segment |
Client Snapshot: Proving Funded Accounts with Alkami Metrics
A community bank used Alkami to track logins, offer clicks, and application starts for a high-yield savings campaign. By connecting Alkami events to core data, the team could see which digital offers produced funded accounts and balance growth, not just clicks. That insight helped them double down on the best segments and placements while retiring underperforming journeys. For more on connecting metrics to funded accounts, explore: How Banks Increase Funded Accounts · Financial Services Marketing Solutions
Treat Alkami as a marketing measurement layer for digital banking: capture engagement, connect it to applications and balances, and use those insights to guide where you spend your next marketing dollar.
Frequently Asked Questions About Marketing Metrics in Alkami
Turn Alkami Metrics Into a Marketing Scorecard
We’ll help you design measurement in Alkami that ties digital engagement to funded accounts, balances, and long-term FI growth.
Explore Financial Services Marketing Solutions Contact The Pedowitz Group