What Marketing Data Does MANTL Capture?
MANTL’s digital account opening platform captures rich marketing, funnel, and customer-behavior data across web, mobile, and branch-assisted journeys. When you wire that data into your CRM and MAP, you can see which campaigns drive applications, approvals, funding, and long-term value—not just clicks.
MANTL captures full-funnel marketing and account-opening data: traffic sources and campaigns, onsite engagement, application events, approval and funding outcomes, and product mix by customer and household. Combined with CRM and core data, this lets you answer questions like “Which campaigns create funded accounts?”, “Which journeys drive higher balances?”, and “Where do applicants drop off—and why?”
Core Marketing Signals You Can See in MANTL
Turning MANTL Data into Revenue Marketing Insight
The value isn’t just that MANTL captures data—it’s how you normalize, integrate, and act on it across your marketing stack. Use this framework to connect MANTL data to funded accounts and lifetime value.
Capture → Normalize → Connect → Analyze → Orchestrate → Govern
- Capture clean source data: Standardize UTM taxonomy, campaign naming, and product codes so every MANTL application can be traced back to a specific initiative.
- Normalize identities: Map MANTL application IDs to CRM contacts and core banking customers, maintaining a privacy-safe identity strategy across systems.
- Connect to your stack: Integrate MANTL with CRM, MAP, analytics, and data warehouse so funnel and account data can be reused for reporting and campaigns.
- Analyze full-funnel performance: Report on click→start→approval→funding→activation by campaign, product, and segment—not just lead volume.
- Orchestrate journeys: Use MANTL signals (abandonment, approval, funding) to trigger nurture, cross-sell, onboarding, and rescue plays in your engagement platforms.
- Govern and improve: Establish a monthly revenue council to review MANTL data alongside balances, NPS, and risk KPIs—and reallocate budget to top-performing plays.
MANTL Marketing Data Readiness Matrix
| Capability | From (Ad Hoc) | To (Operationalized) | Owner | Primary KPI |
|---|---|---|---|---|
| Source & Campaign Tracking | Inconsistent UTMs and channel tags | Standard taxonomy applied to all MANTL journeys and campaigns | Marketing Ops | Funded Accounts per Campaign |
| Funnel Event Analytics | Basic application counts | Step-by-step conversion with abandonment and recovery insights | Analytics / Digital | Start→Funded Conversion Rate |
| CRM & Core Integration | Isolated MANTL reporting | Applications tied to contacts, households, and core accounts | RevOps / IT | Attributed Balance Growth |
| Journey Orchestration | One-size-fits-all follow-ups | Triggered onboarding, rescue, and cross-sell based on MANTL events | Lifecycle Marketing | Activation %, Products per Customer |
| Compliance & Privacy | Scattered consent management | Documented policies on data access, retention, and marketing use | Compliance / Legal | Audit Readiness, Opt-Out Rate |
| Executive Reporting | Channel-level dashboards | Revenue marketing views from spend → funded → balance growth | Finance / RevOps | ROMI, Cost per Funded Account |
Client Snapshot: Seeing Beyond “Leads” with MANTL
A regional bank plugged MANTL data into its CRM and analytics stack, then rebuilt reporting around funded accounts, balances, and activation instead of form fills. Within two quarters, they shifted budget toward campaigns and products that produced higher-quality funded accounts and trimmed spend on high-click, low-funding promotions—without increasing overall acquisition cost.
When MANTL data is mapped to your customer journey and governed through a revenue marketing operating model, you can finally see which plays truly grow balances and relationships.
Frequently Asked Questions about MANTL Marketing Data
Turn MANTL Marketing Data into Funded Growth
We help banks and credit unions translate MANTL’s account-opening data into governed journeys, dashboards, and plays that reliably grow funded accounts and balances.
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