What Marketing Capabilities Are Native to Alkami?
Alkami’s digital banking platform typically includes in-channel marketing features—targeted placements, messaging, and analytics—so FIs can promote products inside mobile and online banking. Exact names and availability vary by edition and contracts.
Capabilities Snapshot
| Capability | What it enables | Where it appears | Common dependencies |
|---|---|---|---|
| Audience segmentation | Target by product mix, usage, balance, geography | Mobile & online banking | Data feeds; member/customer attributes |
| Promotional placements | Hero banners, tiles, and carousel offers | Dashboard, transfers, bill pay, feature pages | Creative specs; content approvals |
| Targeted offers modules | Cross-sell for checking, cards, loans, savings | Contextual modules in authenticated sessions | Eligibility rules; rate tables (if applicable) |
| Messaging & scheduling | Time-bound campaigns with start/stop dates | In-app messages, banners, or inbox | Calendar governance; audit logs |
| Notifications | Push or secure-message nudges to drive action | Mobile push; secure inbox | Consent management; throttle settings |
| Event triggers | Show offers based on behaviors (e.g., card-not-on-file) | Within authenticated journeys | Event catalog; privacy review |
| A/B testing (light) | Compare copy or image variants on placements | Selected modules | Variant limits; sample size plan |
| Analytics dashboards | Impressions, clicks, CTR by segment/placement | Platform reporting | UTM/taxonomy alignment with MAP/CRM |
| APIs & integrations | Pass campaign and response data to MAP/CRM | Data layer / export | Connector setup; data dictionary |
Want to connect these features to funded-account growth? See our banking playbook: How banks increase funded accounts.
High-Impact Use Cases
New account activation
Targeted onboarding messages and checklists to move new accounts to funded and active status.
Card-on-file growth
Trigger offers when card features aren’t enabled; nudge with push + in-app tiles.
Loan cross-sell
Contextual modules for auto, HELOC, or personal loans based on eligibility and usage.
Direct deposit conversion
Run a segmented campaign to shift payroll to primary account status.
Operating Tips (Marketing + Compliance)
One taxonomy
Use consistent campaign, placement, and segment names across Alkami and MAP/CRM.
Eligibility first
Tie offers to product rules and avoid dead-end clicks; maintain rate sources.
Evidence logs
Store screenshots, copy, targeting criteria, and run dates for audits.
Weekly review
Check CTR and funded-account lift; rotate creative; cap frequency.