What Marketing Capabilities Are Native to Alkami?
See which marketing capabilities are built into Alkami—placements, targeting, and analytics—so you know what’s native and what still requires other tools.
Alkami’s digital banking and Data & Marketing solutions typically include in-channel placements (banners, tiles, inbox/alerts), audience and eligibility targeting, triggered journeys, and campaign analytics that tie engagement to applications, approvals, funded accounts, and balances. Native capabilities help you promote deposits and loans inside online and mobile banking, while APIs and integrations hand off data to MAP, CRM, or CDP tools when you need broader omnichannel orchestration. Exact features and names depend on your Alkami configuration, contracts, and releases.
What Marketing Features Are Built into Alkami?
How Alkami’s Native Marketing Capabilities Work
Think of Alkami as the in-channel execution layer for your growth strategy: it turns account and behavior data into targeted offers, then closes the loop to funded accounts and balances.
Data → Audience → Placement → Journey → Measurement → Optimization
- Unify digital & product data: Combine online/mobile banking events (logins, feature use), product holdings, balances, and external spend or lifestyle signals into a usable profile.
- Define audiences and suppressions: Build segments for deposit, loan, and card campaigns using eligibility, risk, and profitability rules; exclude those who already hold the product or are mid-journey.
- Choose placements in Alkami: Pair each audience with specific on-screen locations—home-page banners, account-specific tiles, in-app inbox, alerts, or sign-on interstitials.
- Design journeys, not just ads: Connect clicks to next best steps: pre-qual flows, appointment scheduling, digital account opening, or cross-sell prompts inside the authenticated experience.
- Measure financial outcomes: Tie placements and journeys to applications, approvals, funding, activation, and usage—not just impressions, clicks, and email metrics.
- Optimize & hand off: Use dashboards to tune offers, then export audiences and events into your MAP/CRM/CDP for email, direct mail, and paid media extensions.
Alkami Marketing Capability Maturity Matrix
| Capability | From (Ad Hoc) | To (Operationalized in Alkami) | Primary Owner | Key KPI |
|---|---|---|---|---|
| In-Channel Placements | Static banners, same message for everyone | Targeted hero tiles, inbox messages, and alerts driven by eligibility and behavior | Digital Banking / Marketing | Click-through rate, offer views per login |
| Audience Targeting | Spreadsheet lists from core data | Dynamic segments using account, transaction, and digital activity data refreshed automatically | Marketing Analytics / Data | Qualified audience size, data freshness |
| Journey Orchestration | One-and-done blasts with generic CTAs | Multi-step journeys spanning in-app and email, personalized by stage and response | Growth Marketing | Application start rate, completion rate |
| Product & Offer Focus | Single campaign at a time per channel | Always-on programs for deposits, loans, cards, and digital adoption running side by side | Retail / Lending / Cards | Funded accounts, funded loans, balances |
| Compliance & Governance | Ad hoc reviews via email | Standard templates, disclosures, and approval workflows aligned with fair lending and brand standards | Compliance / Marketing | Time-to-approve, exceptions, findings |
| Attribution & Reporting | Manual spreadsheets, disconnected from finance | Dashboards connecting in-channel engagement to applications, funded accounts, and retention | Finance / RevOps / Marketing | ROMI, CAC payback, portfolio lift |
Client Snapshot: Turning Alkami Placements into Funded Accounts
A mid-market bank used Alkami’s in-app hero banners and inbox messages to promote auto and HELOC offers to existing digital users. By combining eligibility rules, external spend insights, and Alkami analytics, the team doubled application starts for targeted segments and linked campaigns to funded accounts and balances, not just clicks. To go deeper on funded accounts and FI growth strategy, explore: How Banks Increase Funded Accounts · Alkami for Bank Marketing
Use Alkami’s native marketing capabilities as the always-on, in-channel engine for deposits and lending, then extend audiences and events to your broader martech stack for email, paid media, and AI-driven automation.
Frequently Asked Questions About Alkami’s Native Marketing Capabilities
Turn Alkami Into a Growth Engine for Your FI
We’ll help you map Alkami’s native marketing capabilities to funded accounts, loan growth, and digital engagement.
Explore Financial Services Marketing Solutions Contact The Pedowitz Group