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What Is Revenue Marketing? Pedowitz RM6 Insights Skip to content

What Is Revenue Marketing?

Transform marketing from a cost center into a measurable growth engine with our RM6™ Framework, Assessment, Index, and Guide.

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Revenue marketing is a strategic, revenue-accountable approach that connects marketing, sales, and customer success to measurable revenue outcomes. At Pedowitz Group, our RM6™ Framework, Revenue Marketing Maturity Assessment, Revenue Marketing Index, and Revenue Marketing Guide help organizations benchmark maturity, clarify gaps, and build a repeatable path to pipeline growth, predictive revenue, and proven ROI.

Key Components of Revenue Marketing

Centers on measurable revenue outcomes—not just lead generation
Guided by our RM6™ Framework (Strategy, People, Process, Technology, Customer, Results)
Diagnosed with the Revenue Marketing Maturity Assessment for maturity scoring
Benchmarked via the 2025 Revenue Marketing Index, where leaders achieve 50%+ marketing pipeline contribution
Powered through our Revenue Marketing Guide with actionable pilots and scaling strategies

Building a Revenue Marketing Engine

Revenue marketing transforms marketing from an activity cost center into a predictable growth engine. It requires data-driven strategy, cross-functional alignment, and operational excellence.

Pedowitz Group enables this transformation with:

  • RM6™ Framework — Six pillars of maturity: Strategy, People, Process, Technology, Customer, and Results.
  • Revenue Marketing Maturity Assessment — A 15-minute diagnostic to score your readiness and identify gaps.
  • Revenue Marketing Index — Benchmark performance across 1,000+ organizations; only 16% operate at full maturity.
  • Revenue Marketing Guide — A 90-day playbook with pilots, KPIs, and scale strategies.

F5 Case Study

F5 consolidated over 130 fragmented marketing processes, achieving measurable results that turned marketing into a revenue engine:

4×
Increase in MQLs
62%
Website Traffic Lift
75%
More Form Submissions

Frequently Asked Questions

What is the main goal of revenue marketing?
To connect marketing directly to measurable revenue outcomes such as pipeline creation, deal velocity, and customer growth.
How does revenue marketing differ from demand generation?
Demand generation creates interest and leads, while revenue marketing ensures those activities tie directly to revenue.
Which teams are involved?
Marketing, sales, and customer success must share KPIs, processes, and accountability for revenue performance.
Why is revenue marketing critical for B2B companies?
B2B sales cycles are complex and long; revenue marketing proves marketing’s value by showing its impact on pipeline and revenue.
What tools support revenue marketing?
CRM systems, marketing automation platforms, customer data platforms (CDPs), and attribution software are foundational.

Transform Marketing Into Your Revenue Engine

Start with our RM6™ Maturity Assessment, benchmark with the 2025 Revenue Marketing Index, and use our Revenue Marketing Guide to launch a 90-day pilot. See how F5 achieved a 4× lift in MQLs—your transformation starts here.

Start Assessment Now
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Start the Revenue Marketing Maturity Assessment Download the 2025 Revenue Marketing Index Access the Revenue Marketing Guide

Get in touch with a revenue marketing expert.

Contact us or schedule time with a consultant to explore partnering with The Pedowitz Group.

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