What Is Pedowitz Group’s POV on the Future of Journey Acceleration?
At Pedowitz Group, we believe the future of journey acceleration is buyer-led, evidence-based, and systematized. Acceleration won’t be about sending more touches faster—it will be about orchestrating Revenue Marketing journeys that collapse time-to-value, align buying groups, and are governed through an RMOS™ and RM6™ lens.
Our POV: the future of journey acceleration is the shift from tactical speed (“how fast did we respond?”) to strategic velocity to revenue (“how quickly did we help the right buying group reach a confident decision?”). That future is powered by an RMOS™ that aligns strategy, RM6™ capabilities, content, channels, data, and dashboards so you can design, orchestrate, and continuously optimize buyer journeys with the same rigor you apply to financial performance.
Core Principles of Our Journey Acceleration POV
The Journey Acceleration Playbook, the Pedowitz Way
This is how we see leading organizations evolving their Revenue Marketing to deliver faster, more confident buying decisions—without sacrificing experience or profitability.
Diagnose → Design → Orchestrate → Enable → Measure → Optimize
- Diagnose current state with RM6™ and the Revenue Marketing Index: Assess strategy, people, process, data, and technology to understand where journeys stall today. Use benchmarks to align leadership around where acceleration will have the biggest revenue impact.
- Design buyer-led journeys for key segments and buying groups: Map real journeys across digital and human touchpoints. Define the moments that matter, the content needed, and the orchestration rules that will remove friction and clarify next steps.
- Orchestrate plays across channels and roles: Turn journey designs into executable plays in your marketing automation, CRM, and sales engagement tools. Ensure marketing, sales, and CS share a common operating model and definitions.
- Enable teams with clear roles, skills, and governance: Align KPIs and incentives, build playbooks, and upskill teams so acceleration is something they own, not just something operations “does for them.”
- Measure what truly matters for acceleration: Shift from vanity metrics to dashboards that track journey speed, stage conversion, buying group engagement, and time-to-value. Make these visible, trusted, and part of regular business reviews.
- Optimize through operating rhythms: Build recurring “revenue marketing councils” where leaders review data, test hypotheses, and decide where to double down, pivot, or retire plays—anchored in your RMOS™.
Future Journey Acceleration Capability Matrix
| Capability | From (Today) | To (Future State) | Owner | Primary KPI |
|---|---|---|---|---|
| Strategy & Alignment | Campaign calendar and channel-first planning | Buyer-journey and RM6™-led planning anchored in revenue outcomes | CMO / Revenue Marketing | Pipeline & Revenue Influenced by Journeys |
| Data & Signals | Fragmented engagement data, limited insight into buying groups | Unified view of account and buying group behavior, including intent and product signals | RevOps / Data & Analytics | Signal Coverage per Target Account |
| Orchestration & Plays | Manual, one-off workflows and sequences | Standardized, reusable plays tuned to segments, journeys, and RMOS™ guardrails | Marketing Ops / Sales Ops | Play Adoption & Win Rate Lift |
| Content & Value Proof | Random acts of content focused on features | Curated asset paths: eGuides, case studies (e.g., Comcast), and dashboards that prove business value | Content / Customer Marketing | Content-Assisted Opportunity Creation |
| Measurement & Dashboards | Static funnel reports and click metrics | Execution dashboards that show journey speed, friction, and play impact in near real time | Analytics / RevOps | Cycle Time by Segment & Stage |
| Culture & Governance | Siloed teams and ad hoc collaboration | Shared RMOS™ governance with clear roles, cadences, and accountability for acceleration | Executive Revenue Council | Cross-Functional Journey SLA Adherence |
Client Snapshot: Journey Acceleration at Scale
In our work with Comcast Business, transforming lead management and marketing automation was not just about doing more—it was about orchestrating better journeys. By aligning strategy, data, and technology, they drove over $1B in revenue influence while improving speed from first touch to opportunity. Explore the story: Transforming Lead Management: Comcast Business .
Our POV is simple: the future of journey acceleration belongs to organizations that treat Revenue Marketing as a disciplined business system, grounded in RM6™ and governed through an RMOS™—not a collection of disconnected tactics.
Frequently Asked Questions about Our Journey Acceleration POV
Bring Pedowitz Group’s Journey Acceleration POV to Life
Benchmark your current state, align on RM6™ principles, and build an RMOS™ that turns journey acceleration into a repeatable, measurable capability.
Benchmark Your Revenue Marketing Index Take the Revenue Marketing Assessment (RM6)