pedowitz-group-logo-v-color-3
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
    Answer Engine Optimization (AEO)
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Revenue Marketing.AI Breakthrough Zone
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    AI Project Prioritization
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    HubSpot TCO
    AI Agents
    AI Readiness Assessment
    AI Project Prioritzation
    Content Analyzer
    Marketing Automation
    Website Grader
    guide
    GUIDES
    Revenue Marketing Guide
    The Loop Methodology Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
    The Complete Guide to AEO
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
    Answer Engine Optimization (AEO)
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Revenue Marketing.AI Breakthrough Zone
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    AI Project Prioritization
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    HubSpot TCO
    AI Agents
    AI Readiness Assessment
    AI Project Prioritzation
    Content Analyzer
    Marketing Automation
    Website Grader
    guide
    GUIDES
    Revenue Marketing Guide
    The Loop Methodology Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
    The Complete Guide to AEO
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
Skip to content

Compliance & Regulations:
What Is GDPR?

The General Data Protection Regulation (GDPR) is the European Union’s privacy law that governs how organizations collect, use, store, share, and secure personal data. It applies to companies worldwide that handle EU/EEA residents’ data and requires lawful purpose, transparency, data minimization, security, and accountability—backed by significant penalties for non-compliance.

Streamline Workflow Evolve Operations

Short answer: GDPR sets rules for processing personal data of people in the EU/EEA. You must have a lawful basis (e.g., consent, contract, legitimate interests), be transparent, collect only what’s necessary, protect it with appropriate security, respect individual rights (access, deletion, objection, portability, etc.), document decisions, manage vendors, report certain breaches within 72 hours, and govern cross-border transfers using approved mechanisms (e.g., SCCs, adequacy).

Core Principles Of GDPR Compliance

Scope & Applicability — Applies extraterritorially to organizations processing EU/EEA residents’ data, regardless of company location.
Personal Data Defined — Any information that identifies or can identify a natural person (e.g., name, email, ID, cookie IDs, IPs when identifiable).
Lawful Bases — Consent, contract, legal obligation, vital interests, public task, or legitimate interests with balancing test.
Data Subject Rights — Access, rectification, erasure, restriction, portability, objection, and rights related to automated decision-making.
Accountability — Maintain records (RoPA), assign responsibilities, conduct DPIAs for high-risk processing, and evidence compliance.
Security & Breaches — Implement appropriate technical/organizational measures; notify authorities within 72 hours if required.
Vendors & Contracts — Controller/processor contracts (DPAs) with clear instructions, confidentiality, and sub-processor controls.
International Transfers — Use adequacy decisions, SCCs, BCRs, or other permitted tools with supplementary measures as needed.

GDPR Compliance Playbook

A practical sequence to operationalize lawful, secure, and transparent data processing.

Step-By-Step

  • Map your data — Inventory systems, data categories, purposes, retention, and transfer locations; identify high-risk uses.
  • Define roles — Determine controller vs. processor responsibilities; appoint a DPO if legally required or advisable.
  • Select lawful bases — Document the basis per purpose; avoid “consent by default” where contract or legitimate interests fit better.
  • Update notices — Provide concise, layered privacy notices covering purposes, rights, contact, and transfer details.
  • Consent & preferences — Implement granular opt-in where needed, with easy withdrawal and auditable records.
  • Enable rights — Build intake, verification, fulfillment, and logging for access/erasure/portability/objection requests.
  • Security controls — Apply encryption, access management, data minimization, pseudonymization, and retention schedules.
  • Run DPIAs — Assess and mitigate risks for profiling, monitoring, large-scale sensitive data, or novel tech.
  • Vendor governance — Execute DPAs, review sub-processor lists, and monitor safeguards and SOC2/ISO certifications.
  • Cross-border transfers — Use adequacy, SCCs, or BCRs; add supplementary measures where risk requires.
  • Incident response — Establish detection, assessment, notification, and post-mortem processes aligned to 72-hour rules.
  • Audit & improve — Maintain RoPA, test controls, train staff, and refresh assessments on change.

Lawful Bases For Processing: When To Use Each

Lawful Basis Best For Documentation Pros Limitations Examples
Consent Non-essential cookies, marketing, sensitive data where permitted Explicit records; easy withdrawal Clear choice; strong transparency Must be freely given; no bundling with services Email campaigns with opt-in; optional personalization
Contract Processing necessary to deliver a service the user requested Terms and service scope Straightforward for core features No expansion beyond necessity Account provisioning; shipping orders
Legal Obligation Compliance with non-contractual laws Citations to applicable laws Required for regulators Narrow scope; no secondary use Tax records; AML checks
Vital Interests Life-or-death emergencies Risk rationale Covers urgent scenarios Exceptional; rarely applicable in B2B Medical emergencies
Public Task Official authority or public interest tasks Legal mandate Supports public functions Primarily for public bodies Public registries
Legitimate Interests Reasonable business purposes after balancing test LIA (purpose, necessity, balancing) Flexible where risks are low Not for sensitive data or children without caution Fraud prevention; basic analytics

Client Snapshot: Privacy-By-Design Pays Off

A global B2B platform mapped data flows, implemented granular consent, migrated to server-side tagging, and standardized DPAs. Within two quarters, rights request SLAs dropped to 6 days on average, breach readiness drills cut response time by 41%, and audit findings fell to zero critical issues.

Embed privacy into every lifecycle stage so trust, security, and growth reinforce each other.

FAQ: Understanding GDPR

Straightforward answers for leaders, legal, security, and operations teams.

Who does GDPR apply to?
Organizations anywhere that offer goods/services to, or monitor behavior of, people in the EU/EEA—whether B2C or B2B.
What counts as personal data?
Any information that can identify a person directly or indirectly: names, emails, IDs, device identifiers, IP addresses when identifiable, location data, and more.
Do we need a Data Protection Officer (DPO)?
Appoint one if you are a public authority, conduct large-scale monitoring, or process special categories of data at scale; others may designate a privacy lead voluntarily.
How fast must we respond to rights requests?
Without undue delay and within one month (extendable by two months for complex or numerous requests, with notice).
How are fines determined?
Supervisory authorities consider nature, gravity, duration, intent, mitigation, and history. Breaches can trigger significant administrative fines and corrective orders.
How do international data transfers work?
Use an adequacy decision where available; otherwise apply Standard Contractual Clauses (SCCs), Binding Corporate Rules (BCRs), or other lawful mechanisms with risk-appropriate safeguards.

Build Trust With Confident Compliance

We help you operationalize GDPR from strategy to execution—policies, tooling, and workflows that scale.

Assess Your Maturity Scale Operational Excellence
Explore More
Revenue Marketing Architecture Guide Revenue Marketing Index Customer Journey Map (The Loop™) Marketing Operations Services

Get in touch with a revenue marketing expert.

Contact us or schedule time with a consultant to explore partnering with The Pedowitz Group.

Send Us an Email

Schedule a Call

The Pedowitz Group
Linkedin Youtube
  • Solutions

  • Marketing Consulting
  • Technology Consulting
  • Creative Services
  • Marketing as a Service
  • Resources

  • Revenue Marketing Assessment
  • Marketing Technology Benchmark
  • The Big Squeeze eBook
  • CMO Insights
  • Blog
  • About TPG

  • Contact Us
  • Terms
  • Privacy Policy
  • Education Terms
  • Do Not Sell My Info
  • Code of Conduct
  • MSA
© 2025. The Pedowitz Group LLC., all rights reserved.
Revenue Marketer® is a registered trademark of The Pedowitz Group.