What API Capabilities Does Alkami Offer for Marketing Tools?
Banks typically connect Alkami to marketing automation, CRM, CDP, and personalization platforms using event, profile, audience, and offer APIs. Always confirm specifics in Alkami’s current developer documentation and partner program.
This page outlines the common categories of Alkami integrations banks use for marketing. Treat them as a checklist for discovery—not a substitute for official specs. Your exact access and rate limits may vary by product tier, contract, and partner enablement.
Typical API Capability Areas for Marketing
| Capability | What it enables | Integration notes | Marketing use cases |
|---|---|---|---|
| Customer & profile data | Read/write core profile fields, preferences, and segments | Honor consent; avoid over-fetching PII; use server-to-server | Lifecycle journeys, ICP matching, lead enrichment |
| Event & webhook streams | Notify external tools of key actions | Subscribe to events; queue & retry delivery; idempotency keys | Triggered messages on onboarding steps or login milestones |
| Account & product status | Surface product holdings and eligibility flags | Mask sensitive fields; aggregate at household when allowed | Cross-sell targeting, next-best-product modeling |
| Offers & promotions | Create, target, and track offer displays in the UI | Use offer IDs; pull impression/click/accept metrics | Personalized banners, in-app cross-sell, A/B testing |
| Secure messaging hooks | Initiate or tag service conversations | Route via CRM case/queue; maintain audit trail | Proactive outreach, win-back sequences, service→sales handoff |
| Authentication & SSO | Authorize apps and users securely | Leverage OAuth/OIDC where offered; rotate secrets | Seamless experiences between banking, MA, and portals |
| Reporting & analytics | Export event and campaign attribution data | Batch exports to data warehouse; define retention windows | Journey analytics, funded-account dashboards, ROI models |
Integration Patterns We See Most
Event-Driven Journeys
Subscribe to onboarding and product-usage events; trigger MA/CRM actions with clear dedupe logic and replay protection.
Audience Syncs
Nightly server-side sync of Alkami segments to MA/CDP; return suppression or eligibility lists to Alkami for in-app offers.
Offer Loopback
Create offers via API, display in Alkami, and post back impression/click/accept to your analytics layer for attribution.
Consent & Preference Center
Treat Alkami as a source of truth for opt-in/out; propagate updates to email, SMS, push, and direct-mail vendors.
Governance & Security Checklist
Data Minimization
Move only fields required for the journey; tokenize where possible.
Consent Enforcement
Centralize opt-ins; block sends when consent is absent or stale.
Rate Limits & Retries
Respect quotas; implement exponential backoff and dead-letter queues.
Audit & Retention
Log calls, decisions, and offer outcomes; set retention windows by regulation.
FAQ
Does Alkami provide real-time webhooks?
Many banking platforms support event subscriptions; confirm available topics, payloads, and SLAs in Alkami’s current docs.
Can we push audiences back into Alkami?
Some implementations support segment imports for in-app targeting. Validate file/API formats and governance requirements.
How do we track funded accounts from campaigns?
Use offer IDs and onboarding events mapped to CRM opportunities; reconcile in a warehouse model. Start here: Increase Funded Accounts.
What about AI agents?
Use APIs to safely expose events and offers a bank-grade agent can act on. See FI AI Agent.
Who should own the integration?
Joint ownership: Marketing Ops for journeys, Digital Banking IT for APIs/security, and Data/Analytics for attribution and models. Contact us to frame a RACI.