What Analytics Does MANTL Provide for Marketers?
MANTL gives bank and credit union marketers a single, trusted view of the account-opening funnel—from impression to funded relationship. See which campaigns, channels, and offers drive applications, approvals, and balances so you can prove impact and quickly reallocate spend to what works.
MANTL provides marketers with real-time account-opening analytics across digital and branch channels. You can see which audiences and campaigns start applications, where they abandon, how many are approved, and how many become funded accounts. Funnel, channel, and product dashboards connect media, offers, and experiences to outcomes like funded accounts, balances, and product mix—so you can defend budget, launch targeted plays, and collaborate with retail, commercial, and operations teams on measurable growth.
Key Analytics MANTL Puts in Marketers’ Hands
How MANTL Analytics Helps Bank Marketers Prove and Improve ROI
MANTL turns account-opening data into a closed-loop performance system. Use this sequence to align marketing, digital, and retail teams around funded-account growth instead of vanity metrics.
Connect → Instrument → Diagnose → Optimize → Deepen → Govern
- Connect marketing and account-opening data: Tie paid, owned, and partner traffic into MANTL so campaigns and UTMs flow all the way to applications and funded accounts.
- Instrument the funnel: Define key funnel stages (visit, start, submit, approve, fund) with clear events and KPIs; ensure marketers can segment by campaign, channel, product, and audience.
- Diagnose friction and drop-off: Use MANTL’s abandon and error analytics to spot bottlenecks in identity verification, document upload, funding, or disclosures.
- Optimize acquisition and experience: Test new offers, landing pages, and flows; measure impact on applications, approvals, and funded accounts—not just clicks or CTR.
- Deepen relationships after funding: Use analytics to identify high-value cohorts for onboarding and cross-sell programs (e.g., direct deposit, debit activation, savings add-ons).
- Govern growth performance: Create a regular reporting rhythm where marketing, product, and retail review MANTL dashboards to reallocate budget and refine journeys.
MANTL Analytics Capability Maturity Matrix
| Capability | From (Ad Hoc) | To (Operationalized) | Primary Owner | Primary KPI |
|---|---|---|---|---|
| Funnel Reporting | Isolated web analytics; no view of completion or funding | Unified funnel from click to funded account with step-level conversion | Marketing Analytics | Visit→Funded Conversion Rate |
| Campaign Attribution | Last-click reports by channel | Campaign-and-offer view to applications, approvals, and balances | Demand Generation | Funded Accounts per Campaign |
| Abandonment & UX Insights | Anecdotal feedback on “clunky forms” | Field-level and step-level drop-off insight for targeted optimizations | Digital Experience | Application Completion Rate |
| Product & Segment Analytics | Limited visibility beyond product-level volumes | Product and segment dashboards with mix, balances, and growth trends | Product Marketing | Funded Accounts & Balances by Segment |
| Branch + Digital Reporting | Separate branch and digital reporting | Side-by-side insights on where customers start and finish applications | Retail Banking | Funded Accounts by Channel |
| Executive Growth Dashboard | Manual slide builds for committees | Always-on dashboard with funnels, balances, and campaign performance | RevOps/Finance | Marketing-Sourced Funded Accounts & Balances |
Client Snapshot: From Click to Funded Account with MANTL Analytics
A regional bank used MANTL analytics to uncover where qualified prospects abandoned digital account applications. By tightening the funnel, refocusing media on high-converting campaigns, and aligning marketing with operations on KYC steps, they increased completed applications and funded accounts without increasing total spend. To see how analytics-driven optimization works in practice, start with: Explore the Banking Case Study.
When you align MANTL analytics with a revenue marketing operating model, your team can build repeatable motions that tie campaigns and experiences directly to funded accounts, balances, and lifetime value.
Frequently Asked Questions about MANTL Analytics for Marketers
Turn MANTL Analytics into Measurable Growth
Pair MANTL account-opening data with a clear revenue marketing framework. We’ll help you translate analytics into funded-account targets, test plans, and executive-ready reporting that keeps budgets protected and focused on what works.
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