What A/B Testing Capabilities Exist in MANTL?
MANTL powers digital account opening for growth-minded banks and credit unions. With the right experimentation strategy, you can A/B test offers, flows, and friction in your MANTL funnels to increase application starts, completion rates, and funded accounts—without compromising risk or compliance.
MANTL supports A/B testing as part of a broader experimentation stack: you can design variants of entry points, page layouts, offers, copy, form sequences, and funding flows and route traffic between them using your analytics and testing tools. Banks typically measure uplift in application starts, completion and approval rates, funded accounts, and early engagement, then standardize the winning experience as the new “control” across their MANTL funnels.
What Can You A/B Test Around MANTL?
Designing an A/B Testing Program Around MANTL
Use this sequence to move from ad hoc tests to a governed experimentation program that continuously improves your MANTL-powered account opening funnels.
Instrument → Hypothesize → Design → Launch → Read → Roll Out → Govern
- Instrument every step: Ensure your analytics stack captures impressions, clicks, starts, drop-off points, approvals, and funded accounts across pre-MANTL pages and MANTL flows.
- Prioritize hypotheses: Start with high-impact questions (e.g., “Does simplifying the product grid increase application starts?”) rooted in observed friction and data.
- Design compliant variants: Coordinate with risk, compliance, and brand so both control and variant meet legal and brand standards before launch.
- Launch safely: Use traffic splits, guardrails, and clear stop criteria to protect approval quality, fraud, and funding while tests run.
- Read results to funding: Evaluate experiments on application completion, approval %, funded rate, and early engagement—not just click-through.
- Promote winners into “control”: Roll out winning variants to 100% of traffic, document learnings, and update playbooks and design systems.
- Govern experimentation: Establish an experimentation council to manage backlog, approvals, and reporting, aligning tests to deposit, loan, and relationship growth targets.
MANTL Experimentation Maturity Matrix
| Capability | From (Ad Hoc) | To (Operationalized) | Owner | Primary KPI |
|---|---|---|---|---|
| Tracking & Events | Basic pageviews and clicks on “Open Account” buttons | Unified funnel tracking from ad → pre-qual → MANTL → funded accounts and early usage | Analytics/RevOps | Experiment Readiness Score, Data Completeness |
| Test Governance | One-off tests run by individual teams | Central backlog, approvals, and documentation for all MANTL-related experiments | Growth/Experimentation Lead | Number of Tests per Quarter, Time-to-Launch |
| Offer & Message Testing | Occasional headline tweaks | Systematic testing of value props, proof points, and FAQs by segment and product | Product Marketing | Application Start Rate, Click-to-Start Rate |
| Funnel & UX Testing | Static form flows | Variants of layouts, sequences, and microcopy across MANTL funnels and pre-funnel experiences | Digital Product | Completion Rate, Time-to-Complete |
| Risk & Friction Testing | One-size-fits-all friction | Targeted friction placement (IDV, funding checks) that balances conversion with risk | Risk/Compliance + Digital | Approval %, Funded Rate, Fraud/Charge-offs |
| Revenue Impact Attribution | Click-based reporting on tests | View of experiment impact on balances, loans, products-per-household, and relationship depth | Finance/RevOps | Incremental Funded Accounts, Incremental Balances |
Client Snapshot: Testing into Higher-Funded Accounts
A regional bank running MANTL wanted to grow funded accounts without loosening risk. By testing pre-qualification pages, offer framing, and help content around key drop-off points, they drove more qualified traffic into MANTL, increased completion rates, and lifted funded accounts per campaign—while holding approval standards constant. Explore similar results: Comcast Business · Broadridge
The right experimentation strategy turns MANTL into a learning engine for deposits and lending: every test either improves the funnel or teaches you where to focus next.
Frequently Asked Questions about A/B Testing in MANTL
Turn MANTL Experiments into Measurable Growth
We help banks and credit unions design experiments around MANTL that boost funded accounts, balances, and relationship depth—while staying aligned with risk and compliance.
Explore the Banking Case Study Get your growth audit