What’s the Best Way to Use Video for Demand Generation?
Build a full-funnel system: teach the problem, prove the value, show the product, and put clips everywhere—LinkedIn, YouTube, email, and webpages—with in-video CTAs and HubSpot attribution to pipeline.
Use a full-funnel video ladder: Awareness (educational shorts), Consideration (use-case explainers, comparison videos), and Decision (demos, customer proof). Produce long-form once, then atomize into clips and square/vertical cuts for social and email. Add in-video CTAs, chapters, and UTM links; build remarketing audiences from viewers; track view-through → meeting → pipeline in HubSpot via video platform + offline conversions. Optimize against SQL/Revenue, not views alone.
Video Demand Gen Plays
Build a Full-Funnel Video Engine
1) Plan themes and offers. Start with the buyer’s jobs-to-be-done and common objections. Pair each theme with a clear next action (assessment, demo, trial, workshop) and a destination page.
2) Produce once, use many times. Record cornerstone assets (webinar, demo, customer story). Create 6–12 short clips per asset in vertical/square + captions + on-screen headlines. Add chapters and timestamps for skimmability.
3) Package for conversion. Host long-form on a landing page with recap copy, highlights, transcript, and calendar embed. Place proof (logos, quotes, ROI stats) adjacent to the player; include downloadable resources.
4) Orchestrate distribution. Post clips natively on LinkedIn; publish SEO-optimized versions on YouTube (keyworded titles, descriptions, chapters). Use email nurtures with play-button thumbnails; embed contextual videos on pricing, feature, and comparison pages.
5) Instrument measurement. Connect your video platform to HubSpot to pass viewer identity, % viewed, clicks. Tag campaigns with UTMs; build remarketing audiences from high-engagement viewers and run video view → website visit → demo retargeting paths.
6) Optimize to revenue. Treat views as assist metrics. Report meetings, SQLs, pipeline, and wins influenced by video. Double down on clips and topics that create post-view sessions and down-funnel conversions.
30-Day Video Demand Sprint
- Days 1–5: Pick 2 themes; script one webinar/demo + one customer proof; define CTAs and landing pages.
- Days 6–10: Record and edit; create 10–15 captioned clips; add chapters, end screens, and UTM links.
- Days 11–20: Launch landing pages; post clips on LinkedIn & YouTube; add to nurture and product pages; enable remarketing audiences by % viewed.
- Days 21–30: Attribute to meetings/SQLs in HubSpot; cut more clips from the top performers; iterate hooks and CTAs.
Frequently Asked Questions
Turn Viewers into Pipeline
We’ll design your video ladder, landing pages, distribution, and HubSpot attribution—so every view has a path to a meeting and measurable revenue impact.
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