How Does TPG Improve Conversion Rates Systematically?
Most teams chase quick CRO wins—button colors, headline tweaks, one-off tests. The Pedowitz Group (TPG) focuses on a systematic conversion engine: aligning offers, forms, design, routing, and follow-up in HubSpot so every improvement is repeatable, governed, and tied to revenue, not just a single campaign.
TPG doesn’t treat conversion rate optimization as a side project. We treat it as a core revenue discipline. That means standardizing how you define your funnel, how you instrument HubSpot, and how you test changes—so improvements to forms, pages, and journeys compound across the entire go-to-market, instead of living as isolated experiments that no one reuses.
Where TPG Systematically Lifts Conversion Rates
TPG’s Framework for Systematic Conversion Improvement
TPG uses a repeatable framework that connects diagnostics, design, experimentation, and governance so your conversion rates keep improving quarter after quarter—not just during a single optimization sprint.
Diagnose → Baseline → Prioritize → Design → Experiment → Operationalize
- Diagnose the real conversion problems: We start by mapping your visit → lead → MQL → SQL → opportunity → customer funnel in HubSpot and identifying where drop-offs are largest. This reveals whether your biggest opportunities lie in traffic, form UX, routing, or follow-up.
- Baseline the current system, not just pages: TPG inventories key forms, CTAs, templates, workflows, and sequences so we understand how everything fits together today. That baseline makes it clear which changes will move numbers and which are just cosmetic.
- Prioritize changes by revenue impact: Instead of testing everywhere at once, we focus on the journeys nearest to revenue—like demo requests, pricing pages, and key ABM offers— and rank opportunities by volume, intent, and current conversion.
- Design experience, data, and routing together: We redesign not only the page and form, but also the properties, routing rules, and sales plays that fire after conversion. This ensures that every uplift in submissions translates into more meetings and opportunities, not more noise for sales.
- Run disciplined experiments in HubSpot: TPG implements A/B tests and controlled changes across copy, layout, offers, and follow-up, then reads results directly from HubSpot dashboards so you know what truly increased conversion and pipeline.
- Operationalize winners and retire losers: Once we have clear winners, we codify them into standard templates, modules, and playbooks and deprecate low-performing variants. That’s how you build a system where each experiment permanently raises your baseline.
Systematic Conversion Improvement Maturity Matrix
| Dimension | Stage 1 — Reactive & Random | Stage 2 — Islands of Optimization | Stage 3 — TPG-Driven Systematic Conversion |
|---|---|---|---|
| Goals & KPIs | Focus on vanity metrics like clicks and form fills. | Some links to MQLs and opportunities; not consistent. | Conversion work is tied to pipeline, velocity, and revenue for key journeys. |
| Data & Instrumentation | Lifecycle and deal stages are inconsistent; reporting is noisy. | Key funnels are tracked; gaps remain in associations and definitions. | Standardized funnel definitions with clean, governed HubSpot data. |
| Design & Forms | Pages and forms created ad hoc with no shared patterns. | Some templates used; many exceptions. | High-converting layouts and forms are codified in reusable templates. |
| Experimentation | Occasional tests with unclear hypotheses and follow-up. | Specific teams run tests; results stay siloed. | Structured test backlog, clear hypotheses, and documented learnings shared across teams. |
| Governance & Scale | Every campaign reinvents the wheel. | Some standards; enforcement is manual. | Conversion best practices are enforced through HubSpot templates, modules, and workflows. |
Frequently Asked Questions
How is TPG’s approach different from typical CRO agencies?
Most CRO work focuses on isolated landing pages. TPG designs a conversion system inside HubSpot—standardizing data, forms, templates, routing, and follow-up—so improvements scale across campaigns and show up in pipeline and revenue, not just page-level stats.
How long does it take to see conversion lifts?
It depends on traffic and baseline performance, but many clients see early lifts in 60–90 days as we fix obvious friction on high-intent journeys. The real payoff comes as winning patterns are rolled into templates and reused across new campaigns and offers.
Do we need perfect data before we start?
No—but we do need good enough, consistent definitions. TPG improves data quality as part of the process, tightening lifecycle stages, deal stages, and key properties so you can trust the conversion insights you see in HubSpot.
How does AI support systematic conversion improvement?
Once your funnels and assets are structured, AI can spot patterns in who converts, recommend tests, and personalize experiences at scale. TPG uses AI to accelerate analysis and experimentation—not to replace the strategy and governance you need for durable results.
Turn Conversion Optimization into a Reliable Revenue System
TPG helps you move from one-off CRO projects to a HubSpot-based conversion engine that improves every quarter. Align your funnels, templates, forms, and plays so more of your existing traffic turns into meetings, opportunities, and closed-won deals.