How Does TPG Design Dashboards That Prove Event ROI?
TPG designs dashboards that prove event ROI by building a
Many organizations struggle to answer the simplest question:
How TPG Builds ROI-Driven Dashboards in HubSpot
TPG’s Event-to-Revenue Dashboard Framework
TPG uses a structured, repeatable approach to ensure dashboards reflect
Capture → Normalize → Attribute → Visualize → Align → Optimize
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Registrations, attendance, minutes watched, Q&A, poll responses, and follow-up outcomes flow into HubSpot. -
TPG standardizes properties across events so dashboards compare like-for-like across the entire event portfolio. -
Events are tied to using HubSpot’s attribution engine. -
Dashboards present -
Both teams review which events shaped buying signals—and which follow-up actions advanced opportunities. -
Insights drive decisions on based on revenue contribution.
Event ROI Measurement Maturity Matrix
| Dimension | Stage 1 — Basic Reporting | Stage 2 — Attribution Insights | Stage 3 — Revenue Intelligence |
|---|---|---|---|
| Metrics Captured | Registrations and attendance only. | Pipeline and influenced revenue. | Full ROI with velocity, influence, and segment insights. |
| Data Quality | Inconsistent event fields. | Partially standardized. | Fully normalized event property architecture. |
| Sales Visibility | Reps unaware of event influence. | Some events tied to deals. | Deal views showing event participation + impact on progression. |
| Attribution Models | None. | First/last-touch used. | Multi-touch with cost & ROI analysis. |
| Decision-Making | Event planning based on gut feel. | Some optimization based on pipeline. | Event budget driven by revenue contribution. |
Frequently Asked Questions
How does TPG ensure dashboards show real ROI?
By standardizing event data, tying it to campaigns and deals, and using HubSpot attribution models, TPG ensures
Can we track both sourced and influenced revenue?
Yes. Dashboards can show
How do dashboards help Sales?
Sales sees which stakeholders engaged, how deeply, and when—helping reps
Can dashboards compare event types?
Absolutely. TPG designs dashboards that compare
Get Event Dashboards That Prove Real Revenue Impact
TPG builds attribution-ready dashboards that connect