Team Doesn't Know the Tools
Licensed for 500 users. Used by 50. Features everywhere, expertise nowhere. Your tech stack is a Ferrari driven in first gear.
Symptoms You're Living With
When your team doesn't know the tools, every dollar spent on technology is a dollar wasted.
Why Your Team is Tech-Illiterate
No Onboarding Plan
Bought the platform. Assigned logins. Expected magic. Zero training budget. Zero training time. Zero training happened.
IT Bought It
IT loved the security features. Marketing got handed the keys. No input on selection. No idea how to drive it.
Rapid Team Turnover
Original team trained and gone. New hires inherit mystery. Knowledge walks out the door. Documentation doesn't exist.
Platform ADHD
New tool every quarter. Never mastering any. Chasing shiny objects. Building nothing deep.
Fear of Breaking Things
One person crashed the database once. Now nobody touches anything. Innovation paralysis. Safe equals stagnant.
No Time to Learn
Firefighting daily. No bandwidth for training. Too busy being inefficient to learn efficiency.
Tech Mastery That Multiplies ROI
Transform your team from platform tourists to power users.
Platform Assessment
Deep audit of current usage vs. potential. Identify gaps. Prioritize quick wins. Build your optimization roadmap.
Certification Programs
Official platform certifications. Structured learning paths. From basics to advanced. Your team becomes experts.
Admin Services
Expert admins manage complexity. Your team focuses on campaigns. We handle the technical heavy lifting.
Process Documentation
Custom playbooks for your use cases. Step-by-step guides. Video tutorials. Knowledge that stays when people leave.
Integration Optimization
Connect your tech stack properly. Automate data flow. Eliminate manual work. Make platforms talk to each other.
Ongoing Enablement
Monthly training sessions. New feature workshops. Best practice sharing. Continuous skill development.
From Tech Confusion to Platform Mastery
Telstra, a leading global telecommunications company, had invested heavily in marketing technology but struggled to realize its full potential. TPG developed a comprehensive revenue marketing architecture and strategy that not only optimized their tech stack but enabled their team to leverage advanced capabilities they didn't know existed. Through strategic enablement and process optimization, Telstra transformed from basic platform usage to sophisticated revenue marketing execution.
"We've had a hugely powerful, very successful partnership with TPG. Most of the work has been done remotely, but it feels like they're in the room with us." - Andy McFarlane, Director of Enterprise Marketing, Telstra
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Unlock Your Platform's Full Potential
Stop wasting money on unused features. Start maximizing your tech investment.