How Does TPG Make AEO Sustainable Long-Term for My Business?
We build an operating system for AEO—standards, automation, ownership, and measurement—so answer pages stay fresh, on-brand, and tied to pipeline without constant heavy lifts.
The 5 Pillars of Sustainable AEO
1) Standards & Templates
Answer-block rules (40–90 words), page shells, and JSON-LD libraries ensure consistency and accessibility at scale.
2) Automation & QA
Schema validators, link crawlers, length/duplication linters, and publishing checklists run in CI to prevent regressions.
3) Ownership & Cadence
RACI by cluster with monthly hot-page refresh and quarterly full review; change logs and analytics annotations.
4) Enablement & Playbooks
Writer kits, voice/glossary guides, and agent prompts; SME review flows that protect accuracy without bottlenecks.
5) Measurement & ROI
Cluster tagging, UTMs, CRM influence, and executive dashboards ranking topics by meetings, pipeline, and revenue.
Operating Model (Who Owns What)
| Area | What We Put in Place | Owner | Outcome |
|---|---|---|---|
| Templates & Schema | CMS components, JSON-LD patterns (FAQ/QAPage/HowTo) | SEO + Web Ops | Consistent layout and valid markup |
| Authoring Workflow | Draft → Editor → SME → Publish (with CI checks) | Managing Editor | Quality without slowing output |
| Refresh Cadence | Monthly hotlist, quarterly cluster review | Program Lead | Current, non-duplicative content |
| Measurement | Cluster fields, UTMs, CRM influence | RevOps/Analytics | Revenue-linked reporting |
| Change Management | Version rules + redirect patterns | SEO + Content Ops | Equity preserved when offers change |
What You’ll Get with TPG
Sustainable AEO Kit
Templates, schema blocks, voice/glossary guides, and author checklists pre-wired for your CMS.
Automation & Dashboards
CI validators and an executive view ranking clusters by meetings, pipeline, revenue, and efficiency.
Team Enablement
Workshops, editor training, and agent prompts so your staff can publish and refresh without outside help.