How Do Sales and Marketing Align in Revenue Marketing?
Alignment isn’t a meeting—it’s an operating model. RM6™ unifies teams with shared KPIs, SLA-driven handoffs, and one revenue scorecard.
In revenue marketing, sales and marketing align by sharing KPIs, processes, and accountability for pipeline and revenue. Pedowitz Group uses RM6™ to establish one scorecard, common lead definitions, SLA-based handoffs, and integrated systems—so both teams plan together, execute ABM plays, and measure impact with the same data.
Alignment Checklist
How Alignment Works in Practice
RM6™ embeds alignment across six pillars. Strategy ties both teams to revenue goals. People defines roles and a shared cadence. Process standardizes lead flow and enablement. Technology integrates CRM and MAP for visibility. Customer synchronizes journeys and content. Results proves impact with one scorecard.
30-Day Alignment Sprint (Tactical Example)
- Day 1–5: Agree on ICP & buying groups; finalize MQL/SQL/SAO definitions and rejection codes.
- Day 6–10: Map lead/account workflows; set SLAs (e.g., 24h first touch; 72h nurture re-entry).
- Day 11–15: Build a shared GTM calendar (campaigns, ABM plays, enablement assets).
- Day 16–20: Connect dashboards for sourced/influenced pipeline, velocity, win rate, and ROI.
- Day 21–30: Run a pilot play; hold a weekly revenue stand-up; iterate on gaps from the data.
Organizations benchmark progress with the Revenue Marketing Index; leaders often achieve 50%+ marketing contribution to pipeline, validating the alignment model.
Frequently Asked Questions
Unify Sales & Marketing Around One Revenue Scorecard
Trusted by leading B2B brands across tech, healthcare, and manufacturing, Pedowitz Group helps teams operationalize alignment with RM6™. Benchmark with the Index, take the Maturity Assessment, and launch a 30-day alignment sprint.
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