What Role Does Revenue Marketing Play in Customer Retention?
Retention is revenue. RM6™ makes loyalty, renewal, and expansion shared KPIs across marketing, sales, and customer success—turning engagement into measurable growth.
Revenue marketing plays a central role in customer retention by making loyalty, renewal, and CLV measurable outcomes. It unites marketing, sales, and customer success on shared KPIs and uses customer insights, lifecycle campaigns, and analytics to reduce churn. With RM6™, Pedowitz Group helps organizations embed retention into their operating model.
How RM6™ Powers Retention
Turning Retention Into a Growth Driver
Retention is no longer a siloed customer success metric. In a revenue marketing model, it becomes a shared business outcome across the lifecycle.
Strategy aligns retention goals to growth. People builds cross-functional accountability. Process standardizes renewal workflows and upsell plays. Technology powers automation and attribution for customer journeys. The Customer pillar ensures VoC and personalization drive engagement. Results validate retention through CLV, renewal rates, and expansion revenue.
According to the Revenue Marketing Index, companies with mature RM practices see stronger CLV and retention rates than peers—demonstrating that retention is revenue.
Gilbarco Veeder-Root: Driving Customer Value with RM6™
Gilbarco partnered with Pedowitz Group to transform global marketing operations and better connect programs to customer value across the lifecycle.
Explore the full story: Gilbarco case study. Browse more examples on our case studies hub.
Frequently Asked Questions
Drive Retention and Loyalty with Revenue Marketing
Trusted by leaders like Gilbarco Veeder-Root, Pedowitz Group helps organizations turn retention into growth. Benchmark with the Revenue Marketing Index, take the Maturity Assessment, and launch retention pilots proven to increase CLV.
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