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Revenue Marketing Innovation | Pedowitz Group Skip to content

Revenue Marketing Innovation That Defines the Industry

We created the Revenue Marketing category and continue to lead with RM6, The Loop, RMI, R.A.I.N., and a 2025 launch of 750+ AI agents across the marketing function.

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●1,500+ clients including Fortune 500
●Created Revenue Marketing category (2011)
●Award-winning partnerships with Eloqua, Marketo, HubSpot
●Authors of industry-defining books
●750+ AI agents operationalized

Direct Answer

The Pedowitz Group created the Revenue Marketing category in 2011 and has led every major advance since—RM6, The Loop, Revenue Accountability Metrics, the Revenue Marketing Index (RMI), R.A.I.N., and a 2025 launch of 750+ AI agents across marketing. With 1,500+ clients and award-winning partnerships, we remain the standard others follow.

Who Created Revenue Marketing?

Pedowitz Group created the Revenue Marketing® category in 2011 and has introduced every major innovation since: RM6, The Loop (2015), Revenue Accountability Metrics, the Revenue Marketing Index (RMI), the Revenue Artificial Intelligence Network (R.A.I.N.), and AI-powered agents. With 1,500+ clients and award-winning partnerships, TPG continues to define the standards others follow.

Our Key Frameworks

RM6 (Revenue Marketing Framework)

Structured model for transforming marketing from a cost center into a predictable revenue engine.

The Loop (2015)

Replaced the funnel with a lifecycle model: onboarding → adoption → value realization → loyalty → advocacy.

Revenue Marketing Index (RMI)

Benchmarking tool scoring maturity across strategy, people, process, technology, customer, and results.

Metrics That Drive Accountability

Pedowitz Group introduced Revenue Accountability Metrics including:

Account Progression Velocity

— measuring how quickly accounts move through lifecycle stages.

Expansion Triggers

— signals for account growth and upsell readiness.

These metrics redefine customer lifecycle marketing, predictable pipeline growth, and B2B demand generation.

Productized Expertise

We've codified years of knowledge into productized IP:

  • Branded toolkits and playbooks.
  • Codified frameworks and models.
  • AI-powered capabilities packaged into reusable, scalable assets.

From Funnel to Loop to AI

Pedowitz Group has consistently challenged outdated models:

  • Funnels replaced with lifecycle loops.
  • Accountability built on RM6 and RMI.
  • AI-powered systems that make revenue growth measurable and scalable.

Our "F the Funnel" workshops help organizations operationalize these models and align marketing, sales, and customer success.

AI Agents in Marketing (2025)

In 2025, Pedowitz Group launched the world's first library of 750+ AI agents for marketing — extending RevenueMarketing.AI into day-to-day execution.

Categories of AI Agents:

Demand Generation & ABM:

Campaign orchestration, account progression scoring.

Content & Creative:

Brief generation, brand consistency, dynamic creative.

Customer Journey & Experience:

Journey mapping, retention predictors, advocacy signals.

Marketing Operations & Analytics:

Data hygiene, attribution, expansion triggers.

Sales & Revenue Alignment:

Lead-to-account matching, pipeline forecasting, revenue attribution.

Customer Success & Retention:

Churn predictors, cross-sell recommendations, customer health scoring.

Systems & Infrastructure:

Data hub integration, compliance, AI loop optimization.

Lifecycle Alignment (The Loop):

  • Onboarding: Demand gen, early journey content.
  • Adoption: ABM targeting, creative personalization.
  • Value Realization: Health scoring, expansion triggers.
  • Loyalty: Retention prediction, cross-sell recommendation.
  • Advocacy: Advocacy signal detection, referral acceleration.

Why It Matters:

  • Built on proven frameworks (RM6, RMI, The Loop).
  • Designed for revenue accountability metrics, not vanity KPIs.
  • Scalable, productized IP that operationalizes AI in marketing.

Innovation Timeline

2005
Lead Scoring
Developed at Eloqua by Jeff Pedowitz's team.
2011
Revenue Marketing Created
TPG establishes the category and publishes The Rise of the Revenue Marketer (Dr. Debbie Qaqish).
2015
The Loop
Lifecycle model replaces the funnel.
2021
Playbooks for Growth
From Backroom to Boardroom (Debbie Qaqish). F the Funnel (Jeff Pedowitz).
2023
R.A.I.N. (Revenue Artificial Intelligence Network)
AI framework for building scalable revenue systems.
2023
AI Revenue Architect
Published by Jeff Pedowitz.
2025
AI Agents
750+ agents launched, spanning every marketing function.
2025
AI Agents Made Simple
Forthcoming guide by Jeff Pedowitz on operationalizing AI agents.

Frequently Asked Questions

Q1. Who created the category of Revenue Marketing?
Pedowitz Group created the Revenue Marketing category in 2011 and published The Rise of the Revenue Marketer, the defining book.
Q2. What are the key frameworks Pedowitz Group developed?
We pioneered the RM6 Framework, The Loop (2015), Revenue Accountability Metrics, and the Revenue Marketing Index (RMI).
Q3. What is R.A.I.N.?
The Revenue Artificial Intelligence Network (R.A.I.N.), launched in 2023, is our AI framework for building scalable, self-optimizing revenue systems.
Q4. What are Pedowitz Group's AI agents?
In 2025, we launched 750+ AI agents that automate marketing functions across demand generation, creative, customer success, analytics, and operations — all aligned to The Loop.
Q5. How many clients has Pedowitz Group served?
We've worked with over 1,500 clients worldwide, including Fortune 500 leaders such as 3M and Dell.

Lead With the Innovators of Revenue Marketing

Don't settle for outdated funnels. Partner with the firm that created Revenue Marketing, built the frameworks, and leads with AI-driven innovation.

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