How Do You Integrate Revenue Marketing with Customer Success?
RM6™ connects marketing and customer success to align onboarding, retention, and expansion. The result: predictable growth and higher lifetime value.
Integrating revenue marketing with customer success means extending revenue accountability beyond acquisition to retention and expansion. Marketing, sales, and CS align around shared KPIs such as Net Revenue Retention (NRR), Customer Lifetime Value (CLV), and expansion pipeline. Pedowitz Group uses RM6™ to embed processes, content, and analytics that keep customers engaged, satisfied, and growing in value.
Integration Priorities
Customer Success as a Revenue Marketing Engine
In a subscription economy, growth doesn’t stop at the first deal. For many B2B firms, 70%+ of revenue comes from existing customers. That’s why revenue marketing must integrate with customer success. RM6™ ensures CS is not just a service function, but a driver of revenue impact.
30–60–90 Day Integration Playbook
- Days 1–30: Align on onboarding journeys, define joint KPIs (NRR, CLV), and integrate CS feedback loops into marketing.
- Days 31–60: Launch adoption campaigns, enable CS with tailored content, and begin customer health scoring with marketing automation.
- Days 61–90: Activate expansion plays (upsell, cross-sell), build advocacy programs, and roll results into a unified revenue scorecard.
Pedowitz Insight
The Revenue Marketing Index shows that companies integrating CS into their revenue model outperform peers in NRR and CLV. Leaders operationalize closed-loop feedback between CS and marketing, ensuring that customer insights directly shape GTM campaigns.
Frequently Asked Questions
Make Customer Success a Revenue Engine
Trusted by global B2B leaders who turned CS into a driver of retention and expansion, Pedowitz Group helps integrate CS into RM6™. Benchmark your maturity with the Index and take our Maturity Assessment to align CS with revenue marketing for measurable growth.
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