How Does Revenue Marketing Foster Cross-Functional Alignment?
RM6™ creates shared KPIs and processes across marketing, sales, customer success, and RevOps—turning silos into a unified growth engine.
Revenue marketing fosters cross-functional alignment by uniting marketing, sales, customer success, and RevOps around shared KPIs, one scorecard, and coordinated processes. The Revenue Marketing Index shows that companies with strong alignment are 2.1× more likely to achieve 50%+ pipeline contribution from marketing. Pedowitz Group’s RM6™ Framework operationalizes this alignment through governance, workflows, and analytics, ensuring accountability and collaboration across the customer lifecycle.
Alignment in Action
Breaking Down Silos with RM6™
Alignment doesn’t happen by accident—it requires structure. Revenue marketing provides the operating system for cross-functional teams to execute against shared outcomes. With RM6™, leaders replace activity-based metrics with revenue KPIs that span the entire lifecycle.
Alignment Workflow
- Define Shared KPIs: Agree on pipeline, velocity, win rate, and NRR targets.
- Establish SLAs: Document lead routing, response times, and CS engagement rules.
- Create One Scorecard: Build dashboards accessible to all functions.
- Hold Governance Cadence: Revenue councils meet weekly/monthly to review and decide.
- Close Feedback Loops: Use customer and sales insights to refine GTM execution.
Social Proof: Hundreds of B2B organizations have used Pedowitz Group to align their go-to-market teams. Our clients—including F5 and Gilbarco—report faster pipeline velocity and measurable revenue lift once RM6™ replaced siloed metrics.
Frequently Asked Questions
Turn Alignment into Revenue Growth
Pedowitz Group helps B2B leaders replace silos with shared accountability. Take the RM6™ Maturity Assessment, benchmark your alignment in the Index, and use our eGuide to build a cross-functional growth engine.
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