How Do I Repurpose Content Across Multiple Channels?
Start with a flagship “big rock,” atomize into channel-native assets, templatize the outputs, and orchestrate distribution and reporting from HubSpot.
Use a Content Atomization Ladder: pick one long-form asset (webinar, research, guide), slice it into shorts (clips, quotes, images), mid-form (blog posts, emails, LinkedIn posts), and conversion pieces (checklists, templates, comparison pages). Build channel-native variations (format, length, hook), schedule via a content calendar, and wire HubSpot lists & workflows to route high-intent engagements to sales. Report reach → engagement → MQL/MQA → opportunity by asset and channel.
Repurposing Plays That Scale
From Big Rock to Multi-Channel Campaign
Choose a core topic matched to pipeline goals. Produce one deep asset (e.g., 45-min webinar + guide). Extract moments (stats, frameworks, objections) and map them to a content matrix (channels × formats × intent). Create channel packs: LinkedIn (carousel + post), YouTube/Shorts (60s clips), Blog (3 posts), Email (3-part nurture), Ads (3 variations), Sales enablement (one-pager & talk track).
Operationalize in HubSpot: standardize UTMs, Offer ID, and Content Type properties; build Active Lists for high-intent actions (pricing views, comparison downloads, demo clicks). Use workflows to enroll sequences, notify owners, and trigger SLAs. Prove impact with dashboards tracking channel → asset → meeting/opp.
Optimize weekly: A/B test hooks/thumbnails, rotate top performers into paid, and refresh captions with new proof points. Archive low performers, double down on formats that yield opportunity creation, not just views.
30-Day Content Repurposing Sprint
- Days 1–7: Pick the big rock; outline 12–20 atomized pieces; create UTM + Offer ID standard.
- Days 8–14: Produce channel-native variations (video clips, carousels, blogs, emails). Build landing pages and CTAs.
- Days 15–22: Launch organic + paid distribution; set HubSpot lists, routing workflows, and SLAs for high-intent actions.
- Days 23–30: Report by asset/channel (reach→opp); scale winners; retire/iterate underperformers; update calendar.
Frequently Asked Questions
Turn One Asset into a Quarter’s Pipeline
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