How Do I Re-Engage Cold Leads?
Segment by reason for going cold, lead with fresh value, and orchestrate multichannel sequences and HubSpot automations that revive interest without hurting deliverability.
Re-engagement works when you personalize by cause (timing, no budget, no use case, champion churn), offer a new reason to reply (ROI calculator, teardown, benchmark, product update), and run short, respectful sequences across email, LinkedIn, and phone. In HubSpot: build segments, launch reactivation sequences with permission-pass and breakup options, protect deliverability, and report meetings, SQLs, and pipeline from revived leads.
Re-Engagement Plays That Win Replies
Build a Re-Engagement Engine in HubSpot
Create smart lists for cold criteria (no opens/clicks in 90–180 days, no meetings since last quarter, lost opps >120 days). Add reason and stage fields. Draft 3–4 offer tracks (benchmark, audit, pilot, feature update) and map them to reasons. Prepare social proof by industry/role to make each touch feel relevant.
Launch reactivation workflows: enroll by list → assign owner → sequence with email + task for LinkedIn + call step. Insert a permission-pass email at step 3 for unengaged contacts; auto-unsubscribe on non-response. Add notifications for high-intent behaviors (reply, link clicks, pricing page). Route “hand-raisers” to a fast-lane calendar.
Measure quality, not just volume: reply rate, meeting rate, SQL rate, opportunity creation, and revenue by segment and offer track. Protect deliverability with throttling, domain warmup if needed, and a sunset workflow to suppress chronically unengaged contacts.
30-Day Cold Lead Re-Engagement Sprint (HubSpot)
- Days 1–5: Define “cold” rules; add reason fields; create lists (cold by stage, lost opps, no activity 120d, bounced back).
- Days 6–10: Build 4 offer tracks (benchmark, audit, pilot, feature update). Draft 4–6 step sequences with role/industry variants.
- Days 11–15: Set workflows: enroll lists → assign owners → start sequences → permission-pass at step 3 → breakup at step 6.
- Days 16–20: Wire alerts for intent surges (pricing/product views). Enable SDR talk tracks and objection handlers.
- Days 21–30: Ship dashboard (reply/meeting/SQL/opps by segment & offer). Prune hard bounces; refine copy and cadence.
Frequently Asked Questions
Turn Silent Accounts Into Meetings
We’ll build your segmentation, offers, sequences, SLAs, and dashboards in HubSpot—so “cold” becomes “booked” without burning your list.
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