How do I plan integrated multi-channel campaigns?

Q: How do I keep messaging consistent?

Create one campaign brief with approved value props, visuals, and CTAs. Build a copy kit for email, ads, social, and sales outreach and review before launch.

Q: How should Sales participate?

Equip reps with sequences and talk tracks aligned to the offer, trigger tasks on high-intent behaviors, and enforce speed-to-lead SLAs.

Q: How do I measure success?

Use HubSpot Campaigns and Attribution to track meetings, SQLs, opportunities, revenue, and cost per outcome by channel and offer, not just clicks or form fills.

Start with a single campaign brief that locks the business goal, ICP segment, value proposition, offer, and budget. In HubSpot, create one Campaign, standardize UTMs, and map a channel matrix (email, ads, social, SEO/content, webinars/events, sales outreach). Build audiences from fit + intent signals, coordinate the calendar, and measure pipeline and revenue with multi-touch attribution—not just clicks.

Integrated Planning Checklist

Define the job — revenue goal, ICP, pain/benefit messaging, primary offer (e.g., consult, tool, event).

Build a channel matrix — role of each channel (awareness, demand creation, capture, acceleration).

Create audiences — lists from Fit + Intent; sync to Ads; exclude customers & current opps.

Set UTMs & assets — naming, tracking template, CTAs, landing pages, and enable Sales with sequences.

Prove impact — Campaigns + Attribution dashboards for meetings, SQLs, opps, and revenue.

Orchestrate Multi-Channel in HubSpot

Create a Campaign in HubSpot and attach all assets: landing pages, emails, forms, ads, social posts, workflows, and events. Establish a UTM convention (source/medium/campaign/content) and use tracking templates so every click is attributable. Align offers to buying stage (problem guide → comparison → consult/demo) and map which channels drive each step.

Build audience lists by ICP and behavior (topic views, pricing visits, product interest). Sync to Ads for lookalikes and retargeting. Coordinate a shared calendar for launch waves (pre, launch, sustain), and equip Sales with sequences, call talk tracks, and speed-to-lead SLAs. Use Workflows for lead routing, alerts, and lifecycle updates.

Report with Campaigns, Attribution, and source/offer dashboards. Track meetings, SQLs, opportunities, revenue and cost per outcome by channel. Kill underperformers quickly, move budget to winners, and continuously A/B test hooks, creatives, and CTAs.

30-Day Integrated Campaign Sprint (HubSpot)

Days 1–5: Write the campaign brief (goal, ICP, message, offer, KPIs, budget). Finalize UTMs & naming.
Days 6–10: Build assets (LPs, CTAs, emails, ads, social, webinar/event). Create lists & synced ad audiences.
Days 11–20: Launch wave 1 across channels; enable Sales sequences; set SLAs and routing workflows.
Days 21–30: Stand up dashboards; shift spend by performance; A/B test creative and offers; document learnings.

Frequently Asked Questions

Which channels should I include?

Start with email, paid search/social, organic social, content/SEO, and at least one event/webinar. Add SDR sequences for acceleration and remarketing for capture.

How do I budget across channels?

Allocate 60–70% to proven capture/remarketing, 20–30% to demand creation, and hold 10% for tests. Reallocate weekly to top cost-per-meeting performers.

How do I keep messaging consistent?

Use one brief with approved value props, visuals, and CTAs. Build a copy kit (email, ads, social, sales outreach) and enforce it via reviews before launch.

How should Sales participate?

Arm reps with sequences, talk tracks, and collateral aligned to the offer. Trigger tasks on high-intent behaviors and enforce speed-to-lead SLAs.

How do I measure success?

Use HubSpot Campaigns + Attribution to track meetings, SQLs, opps, revenue, and cost per outcome by channel and offer—not just clicks or form fills.

Run One Plan Across Every Channel

We’ll build your brief, audiences, assets, UTMs, routing, and dashboards—so every channel works together and proves pipeline in HubSpot.

Explore More

Revenue Marketing eGuide Cross-Functional Alignment What Are Revenue Councils?

How Do I Plan Integrated Multi-Channel Campaigns?

Integrated Planning Checklist

Orchestrate Multi-Channel in HubSpot

30-Day Integrated Campaign Sprint (HubSpot)

Frequently Asked Questions

Run One Plan Across Every Channel

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