The Pedowitz Group Logo in blue and green colors
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    Website Grader
    AI Agents
    Content Analyzer
    Marketing Automation
    AI Readiness Assessment
    HubSpot TCO
    guide
    GUIDES
    Revenue Marketing Guide
    Account-Centric Customer Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    Website Grader
    AI Agents
    Content Analyzer
    Marketing Automation
    AI Readiness Assessment
    HubSpot TCO
    guide
    GUIDES
    Revenue Marketing Guide
    Account-Centric Customer Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
Marketing Isn't Generating Pipeline | The Pedowitz Group

Your Marketing Isn't Generating Pipeline

Lots of activity. Plenty of MQLs. Zero revenue impact.
Sound familiar? You're not alone.

We See This Every Day

Marketing is running campaigns. Sales is making calls. But somehow there's a massive disconnect between marketing activity and closed deals. Here's what we typically find:

✓

MQLs That Sales Ignores

You're hitting your MQL targets, but sales says the leads are garbage. Less than 5% ever become opportunities.

✓

No Clear Attribution

Can't connect marketing activities to revenue. Every campaign is a "success" but pipeline is dying.

✓

Random Acts of Marketing

No strategy, just tactics. Chasing the latest trend instead of building systematic demand generation.

✓

Vanity Metrics Rule

Celebrating email opens and webinar attendees while the sales team misses quota every quarter.

✓

Budget at Risk

CFO asking hard questions about marketing ROI. Can't justify the spend with actual revenue data.

✓

Team Frustration

Marketing feels undervalued. Sales feels unsupported. Everyone's pointing fingers instead of closing deals.

Why This Happens

1

Wrong Definition of "Qualified"

Marketing thinks downloading a whitepaper = qualified. Sales wants someone ready to buy. Nobody's aligned on what a good lead actually looks like.

2

Modern B2B Buying Is Complex

6-10 decision makers. 18+ month sales cycles. Hidden influencers. Dark funnel research. Your linear funnel approach doesn't match how buyers actually buy.

3

No Lead Scoring or Nurturing

Every lead treated the same. No systematic way to identify buying signals or nurture prospects through their journey. No account-based approach.

4

Technology Not Connected

Marketing automation and CRM don't talk. Data lives in silos. No closed-loop reporting to see what actually drives revenue.

5

Weak Messaging & Creative

Generic value props that sound like everyone else. No differentiation. Content that doesn't connect with buyer pain points or journey stage.

6

Campaign-First Thinking

Focused on launching campaigns instead of building always-on demand generation. No systematic approach to pipeline creation or marketing mix modeling.

How We Fix Your Pipeline Problem

Stop random acts of marketing. Build a systematic demand generation engine that predictably creates pipeline.

Revenue Operations & Strategy

Align sales, marketing, and customer success. Build systematic demand generation. Implement account-based revenue motions.

Learn More →

Lead Management & Nurturing

Implement intelligent lead scoring. Build multi-touch nurture programs. Define clear handoff processes and SLAs.

Learn More →

Messaging & Creative

Develop differentiated positioning. Create content that converts. Build campaigns that resonate with modern buyers.

Learn More →

Marketing Technology & Process

Connect your tech stack. Implement closed-loop reporting. Build processes that scale with growth.

Learn More →

Analytics & Attribution

Implement marketing mix modeling. Build multi-touch attribution. Create dashboards that show real revenue impact.

Learn More →

Account-Based Marketing

Target high-value accounts. Orchestrate multi-channel engagement. Align with complex buying committees.

Learn More →

From Stalled Pipeline to Record Revenue

Broadridge Financial Solutions

Global fintech leader needed to transform their demand generation during a challenging market. We helped them build an integrated campaign strategy that drove unprecedented results.

92%
Increase in Web Traffic
36%
Growth in Sales Leads
57%
More Qualified Leads
$4.99B
Record Revenue (10% YoY)
Read Full Case Study →

Ready to Fix Your Pipeline Problem?

Stop celebrating vanity metrics. Start generating real pipeline. Find out exactly where your demand generation is broken and how to fix it.

Get Pipeline Assessment Talk to an Expert

Get in touch with a revenue marketing expert.

Contact us or schedule time with a consultant to explore partnering with The Pedowitz Group.

Send Us an Email

Schedule a Call

The Pedowitz Group
Linkedin Youtube
  • Solutions

  • Marketing Consulting
  • Technology Consulting
  • Creative Services
  • Marketing as a Service
  • Resources

  • Revenue Marketing Assessment
  • Marketing Technology Benchmark
  • The Big Squeeze eBook
  • CMO Insights
  • Blog
  • About TPG

  • Contact Us
  • Terms
  • Privacy Policy
  • Education Terms
  • Do Not Sell My Info
  • Code of Conduct
  • MSA
© 2025. The Pedowitz Group LLC., all rights reserved.
Revenue Marketer® is a registered trademark of The Pedowitz Group.