What Is the Pardot Lightning App?
The Pardot Lightning app is the Salesforce-native home for Marketing Cloud Account Engagement (Pardot)—bringing campaign automation, CRM data, and reporting together in one Lightning workspace so marketing and sales can operate from the same view of the customer.
The Pardot Lightning app is a dedicated app inside Salesforce Lightning Experience that surfaces all of your Account Engagement (Pardot) assets—forms, emails, landing pages, automations, Engagement Studio programs, and B2B Marketing Analytics—directly in CRM. Instead of logging into a separate Pardot interface, users access marketing automation from the same Lightning UI as sales. This gives teams a shared record of leads and accounts, tighter alignment on campaigns, and native reporting on influenced pipeline and revenue.
Why the Pardot Lightning App Matters
How the Pardot Lightning App Fits into Your Revenue Engine
Use the Pardot Lightning app to move from disconnected email blasts to a governed, Salesforce-native revenue engine—one that aligns marketing and sales around shared campaigns, journeys, and KPIs.
Connect → Configure → Launch → Align → Optimize → Govern
- Connect Salesforce and Account Engagement: Configure the Pardot-Salesforce connector, map fields, and confirm that leads, contacts, and opportunities sync cleanly to one data model.
- Configure the Lightning App: Add the Pardot Lightning app for marketers and sales, set up navigation, assign permission sets, and expose Engagement History components on key page layouts.
- Launch Core Journeys: Build always-on programs for lead nurture, trial/onboarding, product or feature adoption, event follow-up, and partner campaigns—all managed from Lightning.
- Align Sales & Marketing: Use scoring, grading, and alerts to route qualified leads to sales queues, surface activity in Salesforce, and codify SLAs for follow-up and recycling.
- Optimize with Analytics: Leverage B2B Marketing Analytics, campaign dashboards, and influenced revenue reports to identify high-performing journeys and channels.
- Govern Your Stack: Standardize naming, foldering, campaign hierarchies, and compliance patterns so every new asset and program stays aligned to your revenue strategy.
Pardot Lightning Adoption Maturity Matrix
| Capability | From (Ad Hoc) | To (Operationalized) | Owner | Primary KPI |
|---|---|---|---|---|
| User Experience | Separate Pardot login; inconsistent views for sales and marketing. | All core users in the Pardot Lightning app with shared Lightning dashboards and navigation. | Salesforce Admin / Marketing Ops | Active Users, Session Frequency |
| Campaign Operations | List emails and one-off blasts tied loosely to campaigns. | Standardized Salesforce Campaign hierarchies with mapped Pardot assets and statuses. | Marketing Ops | Campaign Velocity, Response Rate |
| Automation & Journeys | Single-step automations and basic autoresponders. | Engagement Studio programs orchestrating multi-stage journeys by segment, product, and lifecycle. | Marketing Automation | MQL→SQL Conversion, Time-to-First Action |
| Data & Attribution | Email opens/clicks tracked in Pardot only. | B2B Marketing Analytics and Campaign Influence tied to pipeline and revenue in Salesforce. | RevOps / Analytics | Pipeline Influenced, Revenue Influenced |
| Sales Alignment | Rep views limited to basic activity and tasks. | Engagement timelines, scoring, and nurture status available directly on lead/contact records. | Sales Ops / Sales Leadership | Speed-to-Lead, Follow-up Rate, Win Rate |
| Governance & Change | Inconsistent naming and folders; limited documentation. | Documented conventions, enablement, and periodic audits for content, automations, and permissions. | Marketing Ops / IT | Audit Pass Rate, Time-to-Launch |
Client Snapshot: Bringing Pardot into Salesforce Lightning
A B2B technology company moved from separate Pardot and Salesforce experiences to the Pardot Lightning app. By standardizing campaign hierarchies, enabling Engagement History, and rolling out role-based dashboards, they increased sales follow-up on nurtured leads and improved visibility into influenced pipeline. Explore how modern marketing operations drives revenue: Comcast Business · Broadridge
When you treat the Pardot Lightning app as the front door to your revenue engine—aligned to The Loop™ and governed by RM6™—you give every team a common view of customer journeys, performance, and growth opportunities.
Frequently Asked Questions about the Pardot Lightning App
Turn the Pardot Lightning App into a Revenue Engine
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