How Do You Measure Success in Revenue Marketing?
Move beyond activities to outcomes. Pedowitz Group measures pipeline, closed-won, velocity, CLV, ROI, and maturity—powered by RM6™, the Index, and LOOP.
Success in revenue marketing is defined by business outcomes—not just leads. Pedowitz Group measures success through pipeline contribution, closed-won revenue, deal velocity, customer lifetime value, marketing ROI, and maturity benchmarks. Using RM6™, the Revenue Marketing Index, and the LOOP model, organizations align KPIs across teams and build accountability to measurable revenue results.
Core KPIs for Revenue Marketing
From Activities to Accountable Outcomes
Traditional reporting stops at activities—emails sent, impressions, form fills. Revenue marketing measures what leaders care about: pipeline, revenue, and customer value. These KPIs connect planning, execution, and analytics so teams can double down on programs that move the business.
Pedowitz Group operationalizes measurement with:
- RM6™ Framework — Establish pillar-level KPIs (Strategy, People, Process, Technology, Customer, Results).
- Revenue Marketing Index — Benchmark against peers and identify capability gaps.
- LOOP Model — Close the loop between strategy, programs, and analytics for continuous improvement.
- Revenue Marketing eGuide — Launch a 90-day measurement pilot with goals, plays, and dashboards.
Measurement in Practice: Client Example
Global B2B Tech Provider
- Implemented RM6™-aligned KPI hierarchy from program to pipeline
- Unified attribution and reporting across marketing automation and CRM
- Established executive dashboard for sourced/influenced pipeline and velocity
See more success stories on our case studies hub.
Frequently Asked Questions
Prove Success With the Right Metrics
Stop reporting on activities—start proving revenue. Benchmark with our Index, take the Maturity Assessment, and use LOOP to build accountable dashboards leaders trust.
Benchmark with the Index