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Measuring Success in Revenue Marketing | Pedowitz Skip to content

How Do You Measure Success in Revenue Marketing?

Move beyond activities to outcomes. Pedowitz Group measures pipeline, closed-won, velocity, CLV, ROI, and maturity—powered by RM6™, the Index, and LOOP.

Benchmark with the Index Explore LOOP

Success in revenue marketing is defined by business outcomes—not just leads. Pedowitz Group measures success through pipeline contribution, closed-won revenue, deal velocity, customer lifetime value, marketing ROI, and maturity benchmarks. Using RM6™, the Revenue Marketing Index, and the LOOP model, organizations align KPIs across teams and build accountability to measurable revenue results.

Core KPIs for Revenue Marketing

Pipeline Contribution — % of opportunities sourced and influenced by marketing
Closed-Won Revenue — Marketing-attributed revenue tied to deals
Deal Velocity — Time from first engagement to close, by segment
Customer Lifetime Value — Retention and expansion driven by lifecycle programs
ROI — Revenue impact relative to program and platform investments
Maturity Benchmarks — Alignment to RM6™ and the Revenue Marketing Index

From Activities to Accountable Outcomes

Traditional reporting stops at activities—emails sent, impressions, form fills. Revenue marketing measures what leaders care about: pipeline, revenue, and customer value. These KPIs connect planning, execution, and analytics so teams can double down on programs that move the business.

Pedowitz Group operationalizes measurement with:

  • RM6™ Framework — Establish pillar-level KPIs (Strategy, People, Process, Technology, Customer, Results).
  • Revenue Marketing Index — Benchmark against peers and identify capability gaps.
  • LOOP Model — Close the loop between strategy, programs, and analytics for continuous improvement.
  • Revenue Marketing eGuide — Launch a 90-day measurement pilot with goals, plays, and dashboards.

Measurement in Practice: Client Example

Global B2B Tech Provider

Attribution & KPI Governance
  • Implemented RM6™-aligned KPI hierarchy from program to pipeline
  • Unified attribution and reporting across marketing automation and CRM
  • Established executive dashboard for sourced/influenced pipeline and velocity

See more success stories on our case studies hub.

Frequently Asked Questions

What’s the single most important KPI?
Pipeline contribution is the leading indicator; pair it with closed-won revenue for full-funnel accountability.
How do you measure influence vs. sourcing?
Use multi-touch attribution with clear stage definitions to track both sourced opportunities and influenced progression.
How often should KPIs be reviewed?
Weekly for operating metrics (program/channel); monthly and quarterly for revenue KPIs, cohort velocity, and CLV trends.
What tech is required?
A connected CRM and MAP, standardized campaign taxonomy, and analytics that support multi-touch attribution and cohort analysis.
How does RM6™ change measurement?
It elevates goals from activity to revenue, assigns pillar owners, and ties every initiative to business outcomes.

Prove Success With the Right Metrics

Stop reporting on activities—start proving revenue. Benchmark with our Index, take the Maturity Assessment, and use LOOP to build accountable dashboards leaders trust.

Benchmark with the Index
Explore More
Revenue Marketing Index LOOP Guide Revenue Marketing eGuide

Get in touch with a revenue marketing expert.

Contact us or schedule time with a consultant to explore partnering with The Pedowitz Group.

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