How Does Marketo Connect to Adobe Experience Cloud?
Marketo Engage becomes even more powerful when it’s connected to Adobe Experience Cloud—sharing identities, audiences, journeys, and performance data across AEP/Real-Time CDP, Analytics, Target, and Marketo Measure to drive pipeline and revenue with a single, governed data foundation.
Marketo connects to Adobe Experience Cloud through your Adobe Admin Console org and a set of product-level integrations. In practice, this means: consistent IDs via ECID, governed profiles and audiences via Adobe Experience Platform (AEP) and Real-Time CDP, omnichannel activation to Marketo programs and smart lists, Analytics for engagement insights, and Marketo Measure (Bizible) for revenue attribution—so marketing and sales execute from the same audience, identity, and performance picture.
What Gets Connected?
The Marketo ↔ Adobe Experience Cloud Integration Path
Follow this sequence to unify data, share audiences, and orchestrate revenue journeys that sales can feel.
Connect Org → Align IDs → Ingest → Model → Segment → Activate → Measure → Govern
- Connect the organization: Validate your Adobe Admin Console org; link Marketo Engage, AEP/RT-CDP, Analytics, and Marketo Measure under the same org.
- Align identities: Map ECID to CRM/MAP person and account IDs; configure identity namespaces for people, accounts, and opportunities.
- Ingest trusted data: Bring in CRM (leads/contacts/accounts/opps), Marketo events, and web/app events to AEP with consent metadata.
- Model & unify: Use XDM schemas and identity stitching to create golden profiles with lifecycle and buying-group context.
- Segment once: Build audiences in RT-CDP (ICP fit, intent, lifecycle stage, product interest) and share to Marketo smart lists.
- Activate & orchestrate: Trigger Marketo programs and sales tasks; coordinate web personalization and ad suppression from the same audience.
- Measure revenue: Use Marketo Measure for multi-touch attribution; analyze pipeline and revenue by audience and program.
- Govern: Centralize consent purposes, retention, and subject rights; audit data flows and access.
B2B Experience Architecture—Capability Matrix
| Capability | From (Isolated) | To (Unified) | Owner | Primary KPI |
|---|---|---|---|---|
| Identity & Profiles | Email-only keys in MAP | ECID + CRM IDs unified in AEP profiles | RevOps/Data | Match Rate, Profile Completeness |
| Audience Management | Smart lists per program | RT-CDP segments shared to Marketo | Marketing Ops | Audience Lift, Suppression Accuracy |
| Journey Orchestration | Email-only nurture | Cross-channel plays (web, ads, email, sales) | Campaigns | Stage Progression, Speed-to-Stage |
| Attribution | Clicks & opens | Bizible/Marketo Measure multi-touch to revenue | Analytics/Finance | Pipeline & Revenue Attribution |
| Consent & Privacy | Ad hoc opt-in flags | Purpose-based consent synced to activation | Legal/Privacy | Consent Coverage, Audit Pass |
| Data Quality | Duplicate leads | Deduped accounts/people with taxonomy | Data Stewardship | Duplicate Rate, Enrichment Coverage |
Client Snapshot: One Audience, Many Channels
After unifying identities and sharing RT-CDP segments to Marketo, a B2B team streamlined nurture and sales alerts from a single audience, then tied initiatives to revenue in Marketo Measure—cutting CPL while lifting SQL conversion and ROMI. Explore results: Comcast Business · Broadridge
Connect Marketo with a governed audience-first architecture. Build segments in RM6™, map journeys in The Loop™, and measure revenue with Marketo Measure.
Frequently Asked Questions
Unify Marketo with Adobe Experience Cloud
We’ll align identities, share audiences, orchestrate cross-channel journeys, and prove revenue impact with Marketo Measure.
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