How Does MANTL's White-Label Solution Maintain Bank Branding?
MANTL’s white-label platform is built to disappear behind your brand. It mirrors your visual identity, tone, and customer promises across digital account opening, while the underlying orchestration, security, and integrations stay standardized and upgradeable.
MANTL’s white-label solution maintains your bank branding by separating a shared orchestration engine from a fully customizable experience layer. Your teams control logos, colors, typography, layout, and copy through a structured design system and content model. Brand tokens are applied consistently across web, mobile, and embedded flows, while guardrails ensure accessibility, compliance, and performance. The result: a modern, fast digital journey that still looks, feels, and sounds like your bank, not your vendor.
What “White-Label” Really Means for Your Brand
How MANTL Preserves Brand — While Modernizing the Experience
Use this sequence to bring MANTL online quickly without sacrificing the equity you’ve built in your brand, branches, and customer relationships.
Discover → Design System → Content → Experience → Integration → Optimize → Govern
- Discover brand & journey requirements: Align on target products, audiences, and brand guidelines. Inventory existing journeys (web, mobile, branch) and identify where MANTL should mirror or extend the experience.
- Translate brand into design tokens: Map colors, typography, spacing, button styles, and iconography into a reusable design token library that MANTL can apply across flows and devices.
- Structure content & disclosures: Define copy blocks for headlines, helper text, error states, marketing messages, and compliance language, with workflows for review and approval.
- Compose the experience layer: Assemble white-label templates, components, and content into branded journeys for new accounts, funding, and onboarding—validated on multiple screen sizes and assistive technologies.
- Integrate data and systems: Connect MANTL to core, LOS, CRM, and fraud/KYC tools so data, offers, and status messages remain consistent with what branch teams and contact centers see.
- Test & optimize inside guardrails: Run experiments on messaging, offers, and UX elements that stay within brand and compliance guidelines, using application, funding, and activation metrics as the north star.
- Govern the full ecosystem: Establish a cross-functional council (marketing, digital, compliance, operations) to maintain brand standards, approve changes, and prioritize roadmap enhancements across MANTL and non-MANTL touchpoints.
Brand Control Maturity with a White-Label Platform
| Capability | From (Fragmented) | To (Standardized & On-Brand) | Owner | Primary KPI |
|---|---|---|---|---|
| Visual Identity | Mixed vendor UIs, off-brand forms, inconsistent buttons and icons | Central design tokens applied across all MANTL flows, aligned with brand book | Brand/Digital Experience | Brand Consistency Score, Task Success Rate |
| Voice & Tone | One-off copy changes, unclear ownership, conflicting instructions | Centralized content model with approved voice, tone, and disclosures | Marketing & Compliance | Readability, Error Rate, Compliance Findings |
| Cross-Channel Experience | Branch, web, and mobile journeys feel unrelated | Common brand patterns and messaging across branch-assisted and self-service flows | Digital/Branch Ops | Drop-Off Rate, NPS by Channel |
| Data & Messaging Integrity | Status messages and offers differ by system | Single source of truth for offers, eligibility, and status across MANTL and core systems | RevOps/IT | Abandonment, First-Time Funding Rate |
| Experimentation | Ad hoc tests that risk off-brand layouts or language | Pre-defined test library operating inside brand and compliance guardrails | Digital Analytics | Lift in Application Completion, Funded Accounts |
| Governance & Change Management | Reactive updates, limited transparency | Structured release cadence with cross-functional approvals and impact tracking | PMO / Digital Leadership | Time-to-Update, Issue Volume, Stakeholder Satisfaction |
Client Snapshot: Digital Account Opening Without Losing the Brand
A regional bank implemented MANTL as the engine for digital account opening while preserving its long-established community brand. By codifying visual identity and copy into design tokens and content models, the bank launched a modern, mobile-first experience that customers immediately recognized as “their” bank. Within months, they saw higher completion rates, more funded accounts, and stronger cross-channel consistency. To see how a governed approach drives funded growth, review: the Banking Case Study.
When you treat MANTL as part of a brand and revenue system—not just a vendor integration—you can grow digital balances and household relationships without diluting what makes your institution unique.
Frequently Asked Questions about MANTL & Bank Branding
Protect Your Brand While You Modernize
We’ll help you translate your brand book into digital account opening journeys on MANTL that grow funded accounts—without looking or feeling like a generic fintech.
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