How Does MANTL Impact Account Opening Conversion Rates?
MANTL’s digital account opening platform helps banks and credit unions convert more traffic into approved, funded accounts by stripping out friction, surfacing the right products, and orchestrating KYC in the background—across consumer and business onboarding.
MANTL improves account opening conversion rates by removing friction at every step of the application. It shortens forms, pre-fills data from identity providers, automates KYC/AML checks, and makes it easy for customers to fund and activate accounts on any device. When banks pair MANTL with targeted offers, clear routing, and rescue journeys, they see more visitors move from click → application → approval → funded account—without adding manual work for branches or operations.
5 Ways MANTL Lifts Account Opening Conversion
A Conversion-Focused MANTL Playbook for Account Opening
To get the most out of MANTL, banks and credit unions need more than a new front end. You need tightly designed offers, journeys, and measurement that connect marketing, digital, branch, and operations to one goal: funded, active accounts.
Diagnose → Design → Orchestrate → Measure → Optimize
- Diagnose your current funnel. Map every step from ad click or referral to account funded. Capture conversion rates for: landing page views, application starts, application completions, approvals, and funding.
- Design MANTL flows around target customers. Align copy, disclosures, and product positioning to specific segments (young professionals, small business owners, retirees) and their core use cases.
- Orchestrate KYC, funding, and follow-up. Allow applicants to verify identity and fund accounts in as few steps as possible; create branch and outbound plays for stalled but high-intent applications.
- Measure conversion and time-to-open. Use MANTL data plus analytics and CRM to track how quickly customers go from application to approved and funded—and which campaigns and offers perform best.
- Optimize with experiments. Test changes to form length, order of questions, proof requirements, funding options, and incentives (e.g., bonuses, cash offers) and roll out winners across channels.
- Connect to lifetime value. Tie MANTL-sourced accounts to downstream metrics: activation, digital engagement, cross-sell, and balances. Optimize not just for more accounts, but better accounts.
MANTL Account Opening Conversion Matrix
| Stage | From (Legacy Experience) | To (MANTL-Enabled) | Owner | Primary Conversion KPI |
|---|---|---|---|---|
| Traffic → Intent | Generic product pages with “Apply Now” buttons and little differentiation. | Segmented landing pages and clear value props that match offers to intent. | Marketing/Digital | Click-to-application-start % |
| Application Start → Completion | Long, confusing forms with unnecessary fields and unclear progress. | Streamlined, mobile-first journey with progress indicators and inline help. | Digital/Product | Application completion % |
| Completion → Approval | Manual reviews and disjointed KYC processes that delay decisions. | Automated checks and consistent criteria that produce faster approvals. | Risk/Operations | Approval % and decision time |
| Approval → Funding | Separate steps or in-branch visits required to fund the new account. | Instant funding via ACH, card, or internal transfers inside the same flow. | Operations/Digital | Funded account % |
| Funding → Activation | No clear prompts to enroll in digital banking or use the account. | Onboarding sequences that drive first deposit, card spend, and digital login. | Marketing/Customer Success | Activation % and time-to-first-usage |
| Activation → Growth | One-and-done accounts with little engagement. | Lifecycle plays that cross-sell and deepen relationships over time. | Marketing/Product | Products per household, balance growth |
Client Snapshot: From Digital Applications to Funded Relationships
A regional bank deployed MANTL to modernize digital account opening and paired it with governed marketing journeys. By tightening targeting, simplifying flows, and adding rescue plays for stalled applications, they increased completed applications and funded accounts while holding risk standards. To see how a structured approach to digital account opening performs in the real world, you can: Explore the Banking Case Study.
When you combine MANTL’s front-end experience with a revenue marketing engine—segmented offers, orchestrated follow-up, and rigorous analytics—you turn digital account opening into a predictable growth lever instead of a one-off project.
Frequently Asked Questions About MANTL and Conversion Rates
Turn MANTL Into a Funded-Account Growth Engine
We’ll help you connect MANTL, campaigns, and branch operations so more applications convert into funded, engaged relationships—without adding risk or complexity.
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