Lap of Love — AI Recruiting Strategy
From 40,000 Contacts to Accelerated Hiring
Transform your database into a recruiting machine — with a discovery-first pilot and an AEO/SEO moat that compounds.
Dear Teresa,
It was great reconnecting after the Palace Sports days. Your vision for smarter, truly personalized outreach to veterinarians — pulling useful signals (e.g., LinkedIn, webinar attendance) and crafting humane, on-brand messages — is exactly the kind of problem we like to solve.
You’ve got ~40,000 vets in the database, 20,000 clinics for partnerships, and response rates stuck around 2–3%. Email alone won’t move the needle unless each touch feels specific, respectful, and useful. When we reviewed AI-assisted personalization that achieved ~10% CTR in similar motions, you immediately saw the upside — especially with your “genius-level” IT partner who just needs the right plan.
Below is a single, focused option: a $35,000 discovery-first pilot to prove quality and lift on a small, safe cohort — while we concurrently stand up a durable AEO/SEO cluster so organic demand starts compounding. It’s pragmatic, measurable, and easy to scale once the signals are clear.
Discovery-First Recruiting Pilot
Low-risk pilot to prove signal and message quality. Concrete outputs, clear acceptance criteria, and a plan to scale.
A. What We Will Do (Recruiting Pilot)
1) Discovery & Guardrails (Weeks 1–2)
- Data reality check: sample audit of 2–3k contacts for bounces/duplicates; hygiene & enrichment plan (privacy-safe).
- Brand voice spec: physician-grade tone guide (voice, do/don’t phrases, empathy rules) + 3 example messages for approval.
- Cohort definition: select a 10-person pilot cohort (persona, seniority, geography) with inclusion/exclusion rules.
- Success baseline: document current open/reply/meeting rates; agree pilot targets.
- Compliance: opt-out/consent review; ensure sequences/pages respect preferences.
2) Build the Pilot (Weeks 3–4)
- Sequence kit: for 2 personas, create 1st-touch + 2 follow-ups (6 total) with human approval gate.
- Signal variants: webinar attendee vs. non-attendee; LinkedIn-aware personalization hooks.
- Landing page(s): 1 HubSpot LP using your CSS; short form + value prop; confirmation email.
- Light attribution: HubSpot properties/tags for “Pilot – Cohort A” + basic dashboards.
- Ops workflow: step-by-step runbook; approval SLA; recruiter reply handling rules.
3) Launch & Learn (Weeks 5–6)
- Hand-send with approvals: all 10 contacts reviewed and approved before send.
- Daily monitoring: opens, replies, meetings; tweak messaging 2×/week on signal.
- Guarded expansion: if reply quality & sentiment meet threshold, expand to 50–100 contacts.
- Recruiter enablement: objection handling sheet + 30-min live coaching.
4) Readout & Scale Plan (Weeks 7–8)
- Executive brief: baseline vs. pilot metrics; sample replies; meetings set; early hires (if any).
- What to scale: personas, hooks, channels; recommended monthly volumes & QA gates.
- Roadmap: options to integrate ATS, deepen scoring, add channels (LinkedIn, retargeting) post-pilot.
B. What We Will Do (AEO/SEO Workstream in Parallel)
1) Strategy & Architecture
- Super-topic selection: confirm 1 flagship topic (e.g., “In-home euthanasia care & decisions”).
- Cluster map: produce a 100-question plan grouped into 8–12 sub-clusters (by intent stage).
- Information model: define page anatomy: direct answer, empathetic guidance, FAQs, related links, CTA.
- Internal linking: parent/child map + “related questions” widgets spec.
2) Templates, Content & Publishing
- On-brand template: 1 HTML/CSS AEO template using your fonts/colors; mobile-first.
- Schema: FAQPage/QAPage markup; HowTo/MedicalWebPage where appropriate.
- Initial content: 10 production pages (from the 100-question plan) authored & published (CMS or HubSpot LPs).
- Editorial kit: voice/tone guidance, sourcing rules, review checklist, style snippets.
- Measurement: baseline & dashboard for impressions, clicks, rankings, form starts, assisted conversions.
Tangible Deliverables
Recruiting Pilot
- Brand-voice spec (2 pp) + 3 approved message examples
- 10-contact Cohort A list + inclusion/exclusion rules
- 6-email sequence kit (2 personas × 3 touches)
- 1 on-brand HubSpot landing page + confirmation email
- Pilot runbook & approval workflow
- Executive pilot readout deck (10–12 slides)
AEO/SEO
- 100-question cluster map (8–12 sub-clusters)
- On-brand AEO HTML/CSS template + schema
- 10 production pages authored & published
- Internal linking map & editorial kit
- Baseline + performance dashboard
Acceptance Criteria (Definition of Done)
- Pilot cohort executed: 10 contacts sent with human approvals; tracking live.
- Quality threshold met: reply quality ≥ agreed bar (e.g., ≥30% positive/neutral of total replies) and no brand-voice violations.
- AEO live: 10 pages published with valid schema; template & linking working across devices.
- Reporting: executive readout delivered; dashboards capturing 2 weeks of post-launch data.
Out of Scope (add-on later)
- ATS migration/integration; full lead-scoring re-architecture
- Large-scale sends beyond 100 contacts during pilot
- Content beyond 10 AEO pages within this budget
Roles & Assumptions
- TPG: strategy, copy, build, QA, analytics, PM
- Lap of Love: brand approvals, HubSpot/CMS access, recruiter participation, legal sign-off
- Use existing platforms (HubSpot, CMS); 2-business-day content approvals; privacy-safe enrichment only
Ready to kick off discovery?
We’ll validate the motion in weeks and hand you a scalable blueprint.
Approve the $35K PilotProposal valid 30 days • The Pedowitz Group