Lap of Love - AI Recruiting Strategy
From 40,000 Contacts
to Accelerated Hiring
Transform Your Database into a Recruiting Machine
Dear Teresa,
It was wonderful reconnecting after all these years since the Palace Sports days! Your journey to Lap of Love and the challenges you're facing with veterinary recruiting really resonated with me.
When you lit up describing how you wanted AI to pull from LinkedIn, customize emails based on webinar attendance, and create truly personalized outreach—not just generic sequences—I knew we could help. The fact that you have a "genius level" IT person who just needs direction makes this even better.
Your Current Reality
The Competition That "Makes You Sick"
CodaPet & Heartstrings are eating your market share. Heartstrings literally copied your entire website (we saw "love" throughout their copy!). Yet they're ranking above you in searches. This isn't just annoying—it's costing you veterinarians and appointments.
Why Your Email-Heavy Approach Isn't Working
You mentioned SMS didn't work because vets got "finicky," and you're primarily using email sequences. But generic emails to veterinarians get deleted. You need personalization at scale—exactly what got you excited when I showed you that 10% click-through rate from AI-personalized outreach.
The difference between success and failure isn't more channels—it's making your current channels actually work through intelligent personalization.
Our Approach: Immediate Impact + Long-Term Dominance
Based on our conversation, I've created three options that respect your "less than 50 would be good" budget guidance while delivering the recruiting acceleration and competitive wins you need.
Looking forward to helping you dominate veterinary recruiting,
Jeff Pedowitz
President & CEO
The Pedowitz Group
Choose Your Growth Path
- Custom AI recruiting engine for 40,000 vets
- Multi-LLM orchestration (ChatGPT + Claude)
- Competitor poaching workflows
- 50 strategic SEO pages to beat competitors
60-Day Outcomes
- • 10% email response rate (vs current 2-3%)
- • 8-10 additional hires
- • First SEO wins vs competitors
Track 1: Custom AI Recruiting (70% effort)
- 20+ sophisticated prompt templates for different vet personas
- Multi-LLM orchestration via Operations Hub webhooks
- Behavioral scoring replacing manual lead scoring
- Deep analysis of your 40,000 vet database
- Competitor monitoring and poaching workflows
- ATS bi-directional sync (Workable → HubSpot → new ATS)
- Multi-touch attribution dashboard
- 100+ hours of expert configuration
Track 2: Strategic SEO Attack (30% effort)
- 50 high-priority pages targeting competitor queries
- "In-home euthanasia [city]" variations
- "CodaPet alternatives" and related searches
- Publishing Month 2-3, impact builds over time
- Everything in Foundational package
- LinkedIn InMail + retargeting strategy
- Complete webinar automation (save 20-30 hrs/mo)
- Preferred Provider campaign for 50 clinics
- 150 SEO pages across 10 clusters
90-Day Outcomes
- • 15-20 additional vet hires
- • 10+ clinics in Preferred discussions
- • Outrank CodaPet/Heartstrings
Enhanced Recruiting Channels
- LinkedIn InMail sequences for email non-responders
- Retargeting pixel strategy for decision-stage vets
- Video email integration for high-value candidates
- Complete webinar automation suite
- AI-generated campaigns: landing pages, emails, segmentation
- Post-webinar nurture paths based on sessions attended
Clinic Partnership Acceleration
- Preferred Provider campaign for top 50 clinics
- Multi-touch workflows: email → LinkedIn → co-branded materials
- Automated clinic scoring based on referral potential
- Account-based marketing for high-value targets
Expanded Competitive Strategy
- 150 SEO pages across 10 search intent clusters
- Competitive conquest campaigns in paid channels
- Reddit/dark social monitoring and response playbook
- Everything in Accelerated package
- Predictive analytics on vet conversion
- 1,000-page SEO content factory
- Complete ABM for all clinics
- Sister company expansion templates
Transformational Outcomes
- • 25+ hires quarterly
- • Market search leadership
- • Portfolio-wide deployment ready
AI-Powered Optimization
- Predictive analytics on which vets will convert
- Dynamic budget allocation across channels
- Automated A/B testing of messaging, timing, channels
- 10+ AI sequences with advanced branching logic
Complete Market Coverage
- 1,000-page SEO content factory for total search dominance
- Comprehensive ABM program for all clinic partnerships
- Sister company expansion templates ready to deploy
- Quarterly optimization sessions for 6 months
Enterprise Features
- Custom reporting dashboards
- Predictive hiring forecasts
- Competitive intelligence automation
- Portfolio-wide best practices documentation
Implementation Approach
- Deep dive into your 40,000 vet database
- Competitor analysis (CodaPet/Heartstrings)
- Custom prompt development with your team
- Workflow configuration with your IT resource
- Integration setup and testing
- Initial campaign creation
- Recruiter enablement sessions
- Dashboard configuration
- First AI campaigns deployed
- Review early results
- Refine AI prompts and workflows
- Scale winning approaches
- 90-day check-ins and tuning
Ready to Accelerate Your Recruiting?
Let's turn your 40,000 veterinarians into a predictable hiring pipeline
while beating CodaPet and Heartstrings at their own game.
Next Meeting: Thursday, September 25, 10:00 AM ET
Let's review this proposal and get your recruiting engine started
"I want it to pull information from their LinkedIn or pull something from their emails and customize that a little bit more."
— Teresa Spencer
That's exactly what we'll build for you.
The Pedowitz Group
Transforming Marketing into Revenue Engines Since 2007
This proposal is valid for 30 days
Sister company expansion opportunities available upon success