We invented Revenue Marketing. Now we are reinventing it with AI.
The definitive authority on transforming marketing from cost center to revenue engine. Strategy, technology, creative, and AI tied to one number: your pipeline.
Where Revenue Marketing was born. Where AI takes it forward.
The CMO's dilemma in 2026. The pressure is unprecedented and the old playbook is broken.
The pressure is unprecedented
- 87% of CMOs feel intense pressure to prove marketing ROI
- Traditional marketing metrics no longer satisfy the C-suite
- AI disruption is changing customer expectations faster than teams can adapt
- Economic uncertainty demands every dollar drive measurable revenue
The old playbook is broken
- Activity-based marketing. Counting clicks, not cash
- Siloed operations. Marketing, sales, success work in isolation
- Reactive strategy. Chasing trends instead of leading transformation
- Technology chaos. Multiple tools that do not talk to each other
We did not just adopt Revenue Marketing. We created it in 2012.
Revenue Marketing transforms marketing from a cost center into a repeatable, predictable, scalable revenue machine. Customer-centric. Digital-first. AI-powered.
| Traditional Marketing | Revenue Marketing |
|---|---|
| Focuses on MQLs and brand awareness | Drives measurable revenue outcomes |
| Siloed departments | Aligned revenue teams |
| One-size-fits-all campaigns | AI-powered personalization |
| Activity metrics | Revenue attribution |
| Cost center mentality | Revenue engine reality |
Introducing R.A.I.N. Revenue Artificial Intelligence Network.
Our proprietary framework leverages AI, machine learning, and big data to supercharge revenue generation. Four pillars, one outcome.
Revenue automation
Streamline processes that drive consistent, repeatable growth across the buying committee.
Data-driven decision-making
AI insights that predict and optimize outcomes. Forecast accuracy moves from hope to evidence.
Hyper-personalization
Customer experiences tuned to account, role, stage. Loyalty and engagement scale together.
Revenue stream diversification
Identify and capitalize on new opportunities the existing playbook is too narrow to see.
The RM6 framework. Six pillars that move you from cost center to revenue engine.
Revenue-aligned goals that directly support business growth, so every decision ties back to a measurable outcome.
Cross-functional teams with revenue-first mindset and the capability to deliver business growth results.
Streamlined, repeatable workflows that turn marketing into a predictable, scalable revenue engine.
Integrated, optimized martech stack that accelerates growth instead of creating complexity and confusion.
Deep customer understanding that drives decisions, experiences, and engagement strategies.
Measurable revenue attribution and business impact that moves beyond vanity metrics to drive growth.
F the Funnel. Revenue Marketing runs on a Loop, not a line.
The funnel assumes buyers move in one direction and stop. The Loop treats every customer as a growth asset. Acquisition feeds expansion. Expansion fuels advocacy. Advocacy accelerates acquisition.
Pull the right buyers in with AEO-optimised content, ABM, and AI-personalised outbound. Quantity is a vanity metric. Pipeline quality is the only input that matters.
Multi-channel nurture timed to buying-committee behaviour — not your campaign calendar. R.A.I.N. Decision intelligence scores readiness in real time.
Marketing-to-sales handoffs that don't leak. Shared pipeline definitions, SLA-backed lead routing, and attribution that both teams believe.
Cross-sell and upsell programs driven by product usage signals and AI propensity models. Revenue from existing customers is your fastest path to growth.
Customers who feel seen become your best sales team. Community, education, and executive engagement turn retention into a pipeline channel.
"F the Funnel" — Jeff Pedowitz's Forbes bestseller — is the manifesto behind The Loop. The funnel was designed for a world where marketing throws leads over the wall. The Loop is designed for a world where every customer interaction is a revenue opportunity.
Proven results that speak volumes. Transformational revenue impact across every industry.
Marketing-sourced pipeline increase. Re-architected from MQL machine to revenue engine in 9 months.
Web traffic increase. $4.99B record revenue year. Demand generation rebuilt around ABM.
Order volume and site traffic increase. Marketing automation operationalized at scale.
Technology and efficiency gains
License cost reductions from rationalized martech stacks across the client portfolio.
Reduction in campaign cycle time. AI and process redesign compound the gain.
New market opportunities identified through data and decision intelligence engagements.
The complete Revenue Marketing solution. Strategy, technology, creative, and AI under one roof.
Most agencies do one or two of these well. We do all four because Revenue Marketing requires all four working in concert.
Strategic consulting
- Revenue Marketing transformation (RM6)
- AI roadmap and implementation (R.A.I.N.)
- Revenue Operations alignment
- Digital transformation strategy
- Customer experience optimization
- Account-based marketing strategy
- AXO · AI Experience Optimization
Technology excellence
- MarTech stack optimization
- HubSpot, Marketo, Eloqua, Salesforce, Pardot, Adobe
- AI agents and automation
- Platform selection and migration
- Integration and architecture
- Performance analytics and attribution
Creative and execution
- Revenue-driven campaign strategy
- AI-enhanced content creation
- Branding and content creation strategy
- Multi-channel orchestration
- Search and Answer Engine Optimization (AEO)
- Email, demand gen, lead management
Talent and enablement
- Revenue Marketing University
- Skills assessment and training
- Change management
- Center of excellence creation
- Executive coaching
- OnYourMark(et) community platform
The full AI services portfolio. From AEO and AXO to agents and decision intelligence.
Most AI adoption plans are theater. Real value comes from a small number of well-scoped use cases. Three practice areas, ten services, one accountable owner.
AI Strategy and Innovation
- AI Roadmap Accelerator. 90-day plan from blank page to production.
- AI and Innovation advisory. Operating model, governance, talent.
- Emerging Innovations. Scout, pilot, scale the next wave.
- AI Project Prioritization. Score every idea on ROI and risk.
- AI Readiness Assessment. Where you can move now.
AI Systems and Automation
- AI Agents and Automation. Production agents, not demos.
- Marketing Operations Automation. Campaign cycle cut 50%.
- AI for Financial Services. Compliance-aware FI agent.
- Workflow orchestration. Across HubSpot, Marketo, Salesforce.
AI Intelligence and Personalization
- Predictive and Generative AI. Forecast, draft, decide.
- AI-Driven Personalization. Account, role, stage.
- Data and Decision Intelligence. $2B in opportunities surfaced.
- Content Analyzer. AI-graded content quality and intent fit.
AEO · Answer Engine Optimization
Buyers ask ChatGPT, Perplexity, Gemini, and Google AI Overviews before they ever land on your site. AEO makes you the answer they cite.
- AEO content audit and gap analysis
- Schema, citations, and entity optimization
- LLM visibility tracking across answer engines
- The Complete Guide to AEO
AXO · AI Experience Optimization
Every customer interaction is now a chance for an AI assistant to answer for you. AXO designs your stack so AI agents work with your buyers, not against your brand.
- AI-ready customer experience architecture
- Conversational and agentic touchpoint design
- Brand-safe LLM grounding and guardrails
- Continuous quality and intent measurement
Three ways to work with us. Teach, partner, or execute.
Different problems need different shapes of help. Pick the model that fits the maturity of your team and the urgency of the outcome.
Training and enablement
Build the capability inside your team
- Revenue Marketing University
- OnYourMark(et) community platform
- Any martech platform certification prep
- Platform-specific training
- Custom team training
Partnership and advisory
Work alongside your team to deliver
- Revenue Marketing transformation
- AI roadmap development
- Technology selection and integration
- Process optimization
- Change management
Managed services
We run it. You hit the number.
- Marketing as a Service
- Managed marketing operations
- Creative and content services
- Account-based marketing
- Revenue operations
Why The Pedowitz Group is your ideal partner.
Unmatched authority
- Inventors of Revenue Marketing. We literally wrote the book.
- 19+ years of proven Revenue Marketing expertise
- 1,500+ clients transformed across every industry
- 600+ platform certifications. True technology agnostics.
AI-first approach
- Proprietary R.A.I.N. framework for AI-powered revenue growth
- "AI Revenue Architect" thought leadership and methodologies
- Comprehensive AI policy and governance framework
- 90-day AI transformation accelerator programs
Guaranteed results
- "Do it again" guarantee. Not satisfied? We redo the work at no charge.
- "No pay" promise. Still not satisfied? You do not pay.
- Client-for-life philosophy. We succeed when you succeed.
True partnership
- Revenue-focused approach. Everything ties back to measurable outcomes.
- Customer-centric methodology. Tailored, not cookie-cutter.
- Hands-on execution. We do not just advise. We implement alongside you.
Industry recognition and thought leadership. 50+ awards. Six books that defined the category.
Awards and recognition
- 3X Adobe Marketo Partner of the Year
- Oracle Eloqua Partner of the Year
- 3X B2B Small Agency of the Year (2020, 2021, 2022)
- Top B2B Demand Generation Agency (2022)
- HubSpot AI Partner Advisory Council
- 50+ client awards. Our customers win because of our work.
Thought leadership and education
- Revenue Marketing University. The industry's premier education platform.
- OnYourMark(et). Marketing resource hub and community.
- "AI Agents Made Simple" · Jeff Pedowitz, 2026
- "The Attic and the Algorithm" · Jeff Pedowitz, 2026
- "AI Revenue Architect" · Bestselling AI methodology guide
- "F the Funnel" · Jeff Pedowitz, Forbes bestseller
- "Rise of The Revenue Marketer" · Dr. Debbie Qaqish
- "From Backroom to Boardroom" · Dr. Debbie Qaqish
Across ten industries. From Fortune 50 to mid-market growth leaders.
Technology and Software
Microsoft, Adobe, Oracle, Salesforce, Google, Cisco, Dell, Citrix, Vercara
Financial Services
AON, Morgan Stanley, Deutsche Bank, Broadridge, Charles Schwab, Independent Financial
Healthcare and Life Sciences
GE Healthcare, Medtronic, McKesson, Roche, Zoetis, Agilent Technologies
Manufacturing and Industrial
Intel, 3M, GE, Corning, DuPont, Grundfos, Tektronix, Lennox, Xylem
Media and Communications
Major broadcasters and digital publishers across North America
Sports and Entertainment
Portland Trail Blazers, TD Garden, Minnesota Timberwolves, Utah Jazz, Golden State Warriors, Miami Heat
Higher Education
Universities scaling enrollment marketing and student lifecycle programs
Retail and E-Commerce
Direct-to-consumer brands and omnichannel retailers
Electronics and Components
Mouser Electronics, Gilbarco Veeder-Root
Automotive
OEMs and dealer-network marketing programs
Hospitality and Travel
Hotel groups, destination marketing, and travel platforms
Business Services
Professional services firms scaling demand and account-based programs
"TPG was instrumental in helping us identify a target audience that could move the revenue needle quickly. They opened our eyes and helped us build the tools we needed to realize revenue."
Candice WillinghamDirector of Marketing Automation, Mouser Electronics"We went from a very traditional marketing organization to a digital marketing team running an incredibly successful nine-touch nurture campaign. The immediate result was $1.1 billion in asset value contributed to the sales pipeline."
Paige LubwaySr. Manager, Demand Generation, Charles SchwabWhere are you on the maturity curve? Find out in 90 seconds.
Four questions. One score. A clear read on where your revenue marketing engine stands today and what to fix first.
Four stages. One destination.
- How your CFO views marketing spend today
- What metrics you report at QBR
- How aligned marketing, sales & CS are
- Where AI shows up in your marketing
- Your custom maturity stage and next steps
- Full RM6 scorecard with prioritized actions
What Revenue Marketing changes for your number. Modeled on real client results.
These are not projections. They are TPG client benchmarks: what organizations have actually achieved.
Increase in marketing-sourced pipeline. Vercara achieved this in 9 months after rebuilding from MQL machine to revenue engine.
Reduction in campaign cycle time through AI-powered automation and process redesign. Gains compound from year two onward.
Average annual license cost reduction from rationalized martech stacks. Most clients consolidate 30–40% of redundant tools in year one.
Ready to model the impact for your business?
We will scope a revenue impact model specific to your pipeline, team size, and conversion rate in one conversation.
Request your impact model- Pipeline lift projection based on your sourced volume
- Net new revenue estimate at your conversion rate
- Tech stack savings opportunity analysis
- Campaign cycle time reduction estimate
- Year 1, 2, and 3 compounding impact model
- Investment requirements and expected payback period
We will build your transformation roadmap together. In two hours.
A custom transformation blueprint. Built in real time with your leadership team.
- Your custom Revenue Marketing maturity baseline
- 90-day quick-wins implementation plan
- AI-generated revenue opportunity analysis
- Investment requirements and expected ROI timeline
- Prioritized technology optimization roadmap
- Risk mitigation strategies and success metrics