The Pedowitz Group Logo in blue and green colors
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
    Answer Engine Optimization (AEO)
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    Website Grader
    AI Agents
    Content Analyzer
    Marketing Automation
    AI Readiness Assessment
    HubSpot TCO
    guide
    GUIDES
    Revenue Marketing Guide
    The Loop Methodology Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
    The Complete Guide to AEO
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
    Answer Engine Optimization (AEO)
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    Website Grader
    AI Agents
    Content Analyzer
    Marketing Automation
    AI Readiness Assessment
    HubSpot TCO
    guide
    GUIDES
    Revenue Marketing Guide
    The Loop Methodology Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
    The Complete Guide to AEO
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
Skip to content

How Do Insurers Create Content for Risk Education?

Effective risk education reduces losses, improves policyholder safety, and builds trust. Structure content by peril, life event, and industry, add checklists and calculators, and guide readers to compliant next steps—without drifting into individualized advice.

Get the Revenue Marketing eGuide Take the Revenue Assessment

Insurers should build a risk education hub with content organized by peril (fire, water, wind, cyber), exposure (home, auto, life, health, commercial property, liability), and context (household stage, SMB industry). Each piece pairs a plain-language explainer with a checklist or tool, states scope and disclaimers, and routes to non-advisory next steps like safety guides, prevention services, broker/agent appointments, or claims education. Measure success by tool completion, loss-prevention actions (e.g., water sensor installs), FNOL digital adoption, and severity/frequency trends.

Positioning Principles for Risk Education

Peril-First Navigation — Group by fire, water, wind, theft, liability, cyber, and health risks; surface seasonal topics (wildfire, hurricane, winter freeze).
Tiered Depth — “Basics / Better / Best” or 101/201/301; include reading time, glossary, and printable versions for field use.
Actionable Tools — Home inventory sheets, roof/pipe checklists, cyber hygiene scorecards, workplace safety posters, deductible calculators.
Clear Scope & Disclaimers — Distinguish education from advice; add coverage variability notes and regulatory disclosures by state/line.
Agent/Broker Enablement — Provide shareable one-pagers, scripts, and co-branded materials; track usage in CRM/MAP.
Outcome Measurement — Track loss-prevention actions, claims guidance completion, digital FNOL, severity reduction, and retention.

The Risk Education Content Playbook

Ship helpful, compliant education that reduces loss and improves customer confidence.

Discover → Plan → Produce → Enable → Publish → Nurture → Govern

  • Discover audience risks: Analyze claims/FNOL themes, inspection notes, agent FAQs; segment by line, region, and industry.
  • Plan topic clusters: Peril hubs (fire, water, wind), life events (move, new teen driver), commercial exposures (slips/falls, fleet, cyber).
  • Produce accessible content: Explainers + checklists; infographics; short videos with captions; bilingual versions where appropriate.
  • Enable distribution: Agent/broker kits, email/SMS templates, in-app education, renewal inserts, catastrophe prep series.
  • Publish & structure: Hub-and-spoke IA with schema markup; surface related tools and clear next steps (e.g., schedule inspection).
  • Nurture behaviors: Trigger reminders before weather events or renewals; highlight prevention discounts and vendor services.
  • Govern & update: Quarterly SME/legal reviews; archive versions; test CTAs/tool placement; report on loss-prevention KPIs.

Risk Education Capability Maturity Matrix

Capability From (Ad Hoc) To (Operationalized) Owner Primary KPI
Content Architecture Scattered blog posts Peril & exposure hubs with tools and localizations Content/UX Completion Rate, Return Visits
Tools & Checklists Static PDFs Interactive checklists, calculators, appointment links Product/Digital Tool Starts/Completions
Compliance & Disclosures Generic disclaimers Line/state-specific disclosures; version archiving Legal/Compliance Audit Pass, Complaint Rate
Agent/Broker Enablement Unshared content Co-branded kits and CRM-tracked sharing Distribution/Enablement Shares, Appointment Rate
Loss-Prevention Impact Pageviews Device installs, inspection requests, severity reduction Claims/Loss Control Severity/Frequency, Digital FNOL
Accessibility & Inclusion One language Plain language, captions, bilingual, WCAG conformance UX/Compliance Reading Ease, Bounce Rate

Client Snapshot: Education That Reduces Loss

An insurer reorganized content into peril hubs, added seasonal checklists and SMS reminders, and enabled agents with co-branded materials. Outcomes: higher tool completion, more digital FNOL, and a measurable reduction in water-damage claims severity. See the operating model behind the work: Revenue Marketing eGuide.

Build your program with the right stack and workflows. Review the stack guidance in Technology & Software and align operating models with Revenue Marketing Transformation.

Risk Education for Insurers: Frequently Asked Questions

How do we stay educational without giving individualized advice?
Use general guidance with clear scope statements and state/line disclosures. Offer paths to agents/brokers for personalized discussions and highlight coverage variability.
Which topics should we prioritize?
Start with highest-loss perils (water, fire), catastrophe prep by region, common liability exposures, teen driver safety, and SMB workplace risks.
What metrics prove impact?
Checklist completions, prevention device enrollments, inspection requests, digital FNOL, claim severity/frequency, renewal retention, and NPS.
How do we distribute content effectively?
Combine website hubs with agent email/SMS, in-app education, pre-storm alerts, and renewal inserts. Track agent shares in CRM/MAP.
What technology is required?
CMS with schema markup, checklist/calculator framework, consent & preferences, analytics/BI, and CRM/MAP integration—see our Technology & Software guidance.

Build Your Risk Education Program

Use our framework and tech guidance to turn education into safer customers and better outcomes.

Explore Technology & Software Read the Revenue Marketing eGuide
Explore More
Technology & Software Revenue Marketing eGuide Revenue Marketing Maturity Assessment Customer Journey Map (The Loop™)

Get in touch with a revenue marketing expert.

Contact us or schedule time with a consultant to explore partnering with The Pedowitz Group.

Send Us an Email

Schedule a Call

The Pedowitz Group
Linkedin Youtube
  • Solutions

  • Marketing Consulting
  • Technology Consulting
  • Creative Services
  • Marketing as a Service
  • Resources

  • Revenue Marketing Assessment
  • Marketing Technology Benchmark
  • The Big Squeeze eBook
  • CMO Insights
  • Blog
  • About TPG

  • Contact Us
  • Terms
  • Privacy Policy
  • Education Terms
  • Do Not Sell My Info
  • Code of Conduct
  • MSA
© 2025. The Pedowitz Group LLC., all rights reserved.
Revenue Marketer® is a registered trademark of The Pedowitz Group.