Increase Organic Traffic 200% with HubSpot SEO | Pedowitz

Use HubSpot’s SEO toolset to target a 200% organic lift: build topic clusters and pillar pages, apply On-Page SEO recommendations, connect Google Search Console, and publish weekly cluster content through HubSpot’s blog and CTA modules. Track non-brand growth, rankings, and assisted pipeline on dashboards. Review progress weekly in a revenue council, and refresh/prune content monthly to keep momentum compounding.

HubSpot SEO Growth Checklist

Topic Clusters & Pillars — Map 3–5 revenue topics; one pillar per cluster with 6–10 supporting posts.
On-Page Recommendations — Fix titles/meta, headings, internal links, image alt text, and performance in HubSpot.
Content Ops — Standard briefs, outlines, CTAs, and internal links in the HubSpot blog editor; enforce templates.
GSC Integration — Connect Google Search Console to surface queries, impressions, CTR, and average position.
Dashboards to Revenue — Trend non-brand sessions, top-10 keywords, conversions, and assisted/sourced pipeline.

Example KPI Thresholds to Stay on Pace

These are planning targets (not industry benchmarks). Use them to judge weekly/Monthly progress inside HubSpot dashboards:

Non-Brand Organic Sessions
+25–30% MoM; reach 2× by Month 4; 3× by Month 6 for mature sites.
Ranking Keywords (Top 10)
+30–40% MoM; add ≥50 net page-1 keywords by Month 3 across clusters.
Pillar/Cluster Velocity
2–3 cluster posts per week; 1 pillar per month.
Content Refresh Rate
Refresh 10–15 pages/month based on slipping position/CTR.
Pipeline from Organic
Show sourced + influenced pipeline trend; aim for ≥15% contribution by Month 6 (adjust to business context).

6-Month Week-by-Week HubSpot SEO Schedule

Weeks 1–2: Foundation

  • Connect GSC; set hubspot SEO tool & site settings; confirm blog templates/CTAs.
  • Choose 3–5 topic clusters; draft pillar outlines & cluster map (FAQs, comparisons).
  • Audit On-Page recommendations; create remediation backlog.

Weeks 3–4: First Pillar + Fix Sprint

  • Publish Pillar #1; create 3 cluster posts interlinked to pillar.
  • Remediate top 25 pages (titles/meta/links/alt); compress images.
  • Build baseline dashboards (non-brand sessions, page-1 keywords, conversions, pipeline).

Weeks 5–8: Scale Clusters

  • Publish 2–3 cluster posts/week; add FAQs and internal links.
  • Launch comparison & “best X for Y” late-stage pages.
  • Weekly revenue council: start/stop/scale based on CTR & pipeline assist.

Weeks 9–12: Pillar #2 + Refresh Wave

  • Publish Pillar #2 and 6 cluster posts; add schema (FAQ) where relevant.
  • Refresh 10+ pages dropping in position; improve E-E-A-T modules (proof, examples).
  • Consolidate duplicates; set 301s for cannibalized URLs.

Weeks 13–16: Expand + Repurpose

  • Repurpose winners into video/snippets; embed on pages.
  • Create “problem/solution” and use-case posts aligned to offers/CTAs.
  • Refresh internal links to elevate rising pages to page 1.

Weeks 17–20: Pillar #3 + Technical Pass

  • Publish Pillar #3 and 6 cluster posts; add calculators/checklists where helpful.
  • Run another On-Page rec pass; fix speed, heading order, and image alt coverage.
  • Update dashboards with cohort views (new vs. refreshed content).

Weeks 21–24: Prune, Polish, Prove

  • Execute pruning playbook (below) across low-value URLs.
  • Ship “evidence” content: case snapshots, data points, and FAQs on top pages.
  • Prepare Month-6 readout: non-brand growth, page-1 gains, conversions, and pipeline.

Want the editable spreadsheet version? Request the 6-Month Planner.

Content Pruning & Cannibalization Fix (Mini-Process)

  1. Identify: In HubSpot + GSC, pull pages with declining clicks/CTR, thin content (<500 words), or overlapping intent (same primary query).
  2. Decide: Keep (refresh & expand), Consolidate (merge into strongest URL), or Remove (301 to most relevant page).
  3. Consolidate: Move best paragraphs, images, and backlinks into the target page; update internal links to the surviving URL.
  4. Redirect: 301 retired URLs; resubmit sitemap; check for crawl errors.
  5. Re-measure: After 2–4 weeks, compare positions/CTR and adjust internal links to bolster the winner.

Why This Works Inside HubSpot

HubSpot’s SEO and content tools centralize the work: topic clusters/pillars for structure, On-Page recommendations for quick wins, blog templates and CTAs for repeatable publishing, GSC integration for query insights, and dashboards that tie growth to revenue. Combined with governance (briefs, templates, links) and a cadence (weekly review, monthly refresh/prune), you create a compounding engine that can credibly target a 200% lift without diluting lead quality.

Frequently Asked Questions

How many clusters do I need to hit 200%?
Focus on 3–5 clusters aligned to revenue. Depth beats breadth; each should span awareness through decision with a pillar and 6–10 cluster posts.
How often should we publish?
Aim for 2–3 cluster posts per week and one pillar per month. Use briefs and templates to keep quality consistent.
Which on-page fixes matter most?
Titles/meta, H1–H3 hierarchy, internal links, image alt text, page speed, and resolving duplicate/cannibalized URLs.
How do we measure beyond traffic?
Track non-brand sessions, page-1 keyword gains, conversions, and assisted/sourced pipeline in HubSpot dashboards; review weekly.
When should we refresh or prune?
Refresh monthly based on position/CTR drop; prune or consolidate overlapping pages quarterly using the mini-process above.

Get a HubSpot SEO Plan That Targets 200% Growth

Partner with The Pedowitz Group to stand up clusters, fix on-page issues, and connect SEO to pipeline inside HubSpot—so growth is measurable and defensible.

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