How Do I Increase Average Order Value by 25% in HubSpot Commerce Hub?
Increasing average order value (AOV) by 25% in HubSpot Commerce Hub means using offers, bundles, and intelligent upsell logic at every step of the quote-to-cash journey—so every cart, payment link, and subscription has a higher-value “next best add-on” baked right into the buying experience.
Most teams focus on getting more orders, not better orders. Commerce Hub lets you design higher-value offers, present upsells in-flow, and use data and automation to personalize what’s in the cart—so AOV grows without extra ad spend, more discounts, or additional sales headcount.
HubSpot Commerce Hub Levers for Higher AOV
The 25% AOV Growth Playbook in Commerce Hub
A step-by-step framework to design, launch, and optimize offers that increase average order value without adding friction.
Audit → Design → Configure → Automate → Test → Optimize
- Audit your current AOV and product mix: Break down existing orders by product, bundle, segment, and channel. Identify your most profitable add-ons and which combinations usually show up in high-value orders today.
- Design “better together” offers and tiers: Create tiered packages (e.g., Core, Growth, Scale) and attach recommended add-ons (enablement, training, premium support) that clearly communicate value relative to the base offer.
- Configure products, bundles, and payment links in Commerce Hub: Build these packages as reusable product sets and line item templates for quotes, invoices, and payment links so sellers and self-serve buyers both see the same upgraded options.
- Automate upsell triggers and thresholds: Use workflows to watch cart/order value and trigger offers like “Add X to unlock Y benefit” when customers are close to a threshold (e.g., 10–15% below your target AOV).
- Test messaging, positioning, and incentives: A/B test how you name and describe packages (e.g., “Best Value,” “Most Popular”), and test whether free add-ons, discounts, or time-bound perks drive the best AOV lift by segment.
- Monitor AOV and iterate monthly: Build a Commerce Hub dashboard that tracks AOV by product, segment, channel, and offer variation. Use this to double-down on packages that consistently outperform your +25% goal.
Average Order Value Maturity Matrix
| Dimension | Stage 1 — Basic Orders | Stage 2 — Structured Offers | Stage 3 — Optimized, High-AOV Commerce |
|---|---|---|---|
| Offer Structure | Single products, minimal packaging. | Some bundles and tiers. | Strategic bundles and tiers aligned to buyer value and margin. |
| Upsell Mechanisms | Manual rep-suggested add-ons (if remembered). | Occasional add-on lines on quotes. | Systematic cross-sell and upsell patterns in every quote and payment link. |
| Automation | No automation; offers vary by rep. | Some workflows push recommended items. | Automated thresholds, triggers, and behavior-based offers across Commerce and Marketing Hubs. |
| Segmentation | Same offer for everyone. | Basic segment-specific bundles. | AOV strategy by segment, lifecycle, and channel. |
| Measurement | AOV tracked occasionally. | Channel-level AOV reporting. | Continuous AOV dashboards with tests and cohort analysis. |
Frequently Asked Questions
Is increasing AOV the same as raising prices?
No. AOV growth is about increasing the value of each order—often by adding complementary products, services, and subscriptions—so customers get more value and you grow revenue without simply charging more for the same thing.
How does Commerce Hub specifically help with AOV?
Commerce Hub centralizes products, pricing, quotes, and payment links so you can standardize bundles and upsell logic, embed them in every order flow, and connect results directly to your CRM and marketing data for optimization.
Won’t more upsells create friction in checkout?
Not if they’re relevant, limited, and clearly explained. Focus on 1–2 well-aligned add-ons or tier jumps that clearly improve the outcome, instead of a cluttered “menu” that overwhelms the buyer.
How quickly can we see a 25% increase in AOV?
Many teams see early movement within a few weeks of launching well-designed bundles and thresholds. Your timeline depends on traffic volume, offer quality, and how aggressively you test and iterate.
Turn Every Order into a Higher-Value Order
With structured bundles, intelligent upsells, and automation across Commerce Hub, you can grow average order value by 25% or more—without relying on constant discounts or extra ad spend.