How Do I Increase Average Order Value by 25% in HubSpot Commerce Hub?

Start in the **Product Library** by creating named **bundles** and **add-on SKUs** that pair naturally with your core products (implementation, extended warranty, extra seats). On **Quotes**, include these as **optional line items** so buyers can toggle them on. For self-serve, build **Checkout/Payment Links** that pre-select the most common configuration and display add-ons as clearly priced options. This removes sales friction and standardizes offers so reps don’t custom-discount to raise order size.

Next, introduce **threshold incentives** and **prepay choices**. Use deal properties and quote templates to highlight a value-add perk once the cart exceeds a target (e.g., onboarding included over $3,000). For recurring products, add **annual prepay** alongside monthly—often a larger one-time transaction that boosts AOV while improving retention. Post-purchase, trigger **payment links** from workflows (based on product purchased or lifecycle stage) to offer accessories or service packs within the first 14–30 days.

Finally, measure and govern. Build a dashboard: **AOV** (= total payments ÷ orders), **attach rate** (orders with ≥1 add-on), **annual prepay mix**, **refund rate**, **gross margin %**, and AOV by **source** and **rep**. Use lists/workflows to exclude refunds from AOV when analyzing success. Establish a discount policy (tiers, approvers) so margin holds as order size increases. Test one lever at a time, ship the winner, and iterate toward the 25% target.