How Do I Improve Website Conversion Rates by 25% Using HubSpot CMS Hub?
A 25% lift in website conversions doesn’t come from guesswork. With HubSpot CMS Hub, you can test, personalize, and measure every page so more visitors turn into leads, opportunities, and revenue.
Most websites are built once and rarely optimized. CMS Hub gives you the foundation to treat your site like a
How CMS Hub Drives Higher Conversion Rates
The 25% Conversion Lift Playbook
Use this structured approach in HubSpot CMS Hub to systematically grow conversion rates.
Baseline → Prioritize → Optimize → Personalize → Test → Scale
- Baseline your current performance: Use HubSpot reports to identify your
(demo, trial, contact, content downloads) and record current conversion rates. - Prioritize high-impact pages first: Focus on a short list of “money pages”: homepage, pricing, key solution pages, and highest-traffic blogs with strong intent. These are where a 25% lift matters most.
- Optimize for clarity and friction: In CMS Hub, refine messaging, simplify layouts, reduce form fields, improve mobile responsiveness, and ensure a
per page where possible. - Personalize CTAs and content: Use Smart Content and Smart CTAs to adapt offers by
—for example, showing “Talk to Sales” to high-intent visitors and “Get the Guide” to early researchers. - Run experiments and promote winners: Set up A/B tests for headlines, hero copy, imagery, and CTAs. Once you find winners, promote them into page templates so each new page inherits proven patterns.
- Scale improvements across your site: Roll out winning layouts and CTAs across related pages, and track how aggregate conversion rates move quarter over quarter toward your 25% improvement goal.
Website Conversion Maturity Matrix
| Dimension | Stage 1 — Static Brochure Site | Stage 2 — Optimized Lead Engine | Stage 3 — Experiment-Driven Growth |
|---|---|---|---|
| Strategy | “We need a website.” | “We need leads from our website.” | “Our website is a core revenue channel.” |
| Templates & Modules | Inconsistent page designs. | Reusable templates for key pages. | |
| Personalization | Same content for everyone. | Basic smart CTAs by lifecycle stage. | |
| Experimentation | No testing. | Occasional A/B tests. | |
| Data & Reporting | Top-level traffic only. | Page-level conversion reports. | |
| Business Impact | Hard to measure value. | Lead volume improving. |
Frequently Asked Questions
Is a 25% conversion rate improvement realistic?
Yes—especially if your current site hasn’t been systematically optimized. By focusing on high-impact pages, clarifying offers, and running structured tests, many teams see a 10–30% lift over several quarters.
Where should I start with conversion optimization in CMS Hub?
Start with your
How often should I run experiments?
Aim to always have
How does CMS Hub help align Marketing and Sales?
Because CMS Hub is tightly integrated with HubSpot CRM, Sales can see which pages and offers contacts engaged with, and Marketing can track which pages drive
Turn Your Website into a Conversion Engine
Use HubSpot CMS Hub to