How Will Open Banking Change These Platforms?
Open banking is turning bank, fintech and martech platforms into connected ecosystems, enabling new data sharing, faster onboarding and new revenue models.
Open banking will re-wire your platforms around customer-permissioned data. Core banking, CRMs, martech, origination, and digital banking apps will shift from static, account-centric views to API-driven profiles that pull in balances, transaction patterns, and consent in real time. That unlocks faster onboarding, hyper-targeted offers, and embedded finance journeys—if you modernize data flows, consent management, and measurement across your stack.
What Will Open Banking Change First?
The Open Banking Platform Playbook
Use this sequence to turn open banking from a compliance project into a revenue engine that connects your banking, fintech, and martech platforms.
Discover → Design → Connect → Orchestrate → Measure → Optimize
- Discover the impact: Map which platforms (core, CRM, martech, digital banking, LOS, collections) touch open banking data, consent, or journeys today.
- Design consent and data contracts: Define what customer-permissioned data each platform can access, how long it’s retained, and which outcomes it powers.
- Connect via APIs, not exports: Replace batch files and “shadow integrations” with governed APIs and event streams that feed clean, consistent data.
- Orchestrate journeys across systems: Trigger campaigns, next-best-actions, and agent workflows when open banking events (income change, new account, risk signals) occur.
- Measure funded outcomes: Tie every open-banking-powered journey to funded accounts, balance growth, product penetration, and risk performance.
- Optimize with AI agents: Use AI to recommend offers, detect risk, and coach bankers in real time—on top of your existing platforms and data contracts.
Open Banking Platform Maturity Matrix
| Capability | From (Today) | To (Open Banking-Ready) | Owner | Primary KPI |
|---|---|---|---|---|
| Data Access | Siloed internal accounts only | API-fed multi-bank data with consent and lineage across platforms | Data & Architecture | Coverage of permissioned data |
| Onboarding & Origination | Lengthy forms, manual docs | Pre-filled, low-friction journeys using external account and income data | Digital/Product | Time-to-funded account |
| Personalization & Offers | Segment-based campaigns | Trigger-based offers on real transaction and cash-flow signals | Marketing/RevOps | Offer acceptance & cross-sell rate |
| Risk & Compliance | Static policy checks | Dynamic affordability, fraud, and AML signals from multiple institutions | Risk/Compliance | Loss rate & false positives |
| Ecosystem & Partners | Ad hoc integrations | Managed partner marketplace with standardized APIs and journeys | Partnerships/Product | Partner-originated balances |
| Analytics & Attribution | Channel-level reporting | Journey-level attribution tied to funded accounts and balances | Analytics/Finance | Revenue influenced by open banking |
Client Snapshot: Open Banking → Funded Accounts
A regional bank connected open banking data into its digital account opening and martech stack. Applications were pre-filled from external accounts, income was validated in real time, and nurture campaigns were triggered when customers connected new institutions. Result: 38% higher funded-account conversion and shorter time-to-balance growth. See how funded-account thinking shapes our approach: How Banks Increase Funded Accounts · FI AI Agent
Open banking will not replace your platforms—it will change how they talk to each other. The winners will design for consent-driven data sharing, connected journeys, and clear links to funded accounts and lifetime value.
Frequently Asked Questions About Open Banking and Platforms
Turn Open Banking Into Measurable Revenue
We help financial institutions connect platforms, journeys, and data so open banking grows funded accounts—not tech debt.
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