How Does TPG Ensure Content Sounds Like My Brand Voice?

We treat voice as a system, not a preference. First, we gather 10–30 “gold standard” assets—pages, nurture emails, sales decks, PR language, and product naming guidance. We analyze tone markers (sentence length, verb choice, hedging vs. authority), domain lexicon, and cadence to understand how your brand communicates in moments that matter.

Those findings roll into a Brand Voice Brief with: audience perspective, tone ladder (what to dial up/down), a formality scale, inclusivity notes, a taboo list, and exemplar snippets. We then build a Lexicon & Phrase Bank (preferred terms, capitalization, product naming) and encode these rules into a Prompt & Outline Library so every page starts with the same constraints and success criteria.

To ensure consistency at scale, we add validator rules for reading level, banned phrases, and key terms. Drafts must pass automated checks before human review. Editors complete an Editorial QA Checklist covering voice adherence, fact checks, link hygiene, and schema readiness. Finally, we run side-by-side comparisons against your original corpus and capture reason codes for notable edits—creating an auditable trail and a learning loop. As positioning evolves, we version the Brief quarterly so the system reflects your latest strategy.