How Does TPG Ensure Content Sounds Like My Brand Voice?
An educational walkthrough of the methods we use to learn, codify, and consistently apply your brand voice across large-scale AEO programs.
Our Approach to Capturing and Enforcing Brand Voice
We treat voice as a system, not a preference. First, we gather 10–30 “gold standard” assets—pages, nurture emails, sales decks, PR language, and product naming guidance. We analyze tone markers (sentence length, verb choice, hedging vs. authority), domain lexicon, and cadence to understand how your brand communicates in moments that matter.
Those findings roll into a Brand Voice Brief with: audience perspective, tone ladder (what to dial up/down), a formality scale, inclusivity notes, a taboo list, and exemplar snippets. We then build a Lexicon & Phrase Bank (preferred terms, capitalization, product naming) and encode these rules into a Prompt & Outline Library so every page starts with the same constraints and success criteria.
To ensure consistency at scale, we add validator rules for reading level, banned phrases, and key terms. Drafts must pass automated checks before human review. Editors complete an Editorial QA Checklist covering voice adherence, fact checks, link hygiene, and schema readiness. Finally, we run side-by-side comparisons against your original corpus and capture reason codes for notable edits—creating an auditable trail and a learning loop. As positioning evolves, we version the Brief quarterly so the system reflects your latest strategy.
What You Get
Tone ladder, formality scale, audience POV, taboo list, examples.
Preferred terms, banned phrases, product naming, capitalization rules.
Reusable briefs with voice constraints and acceptance criteria.
Automated checks for terms, reading level, and compliance flags.
Comparisons mapped to the Brief for clear approvals.
Voice tests, fact checks, links, and schema readiness in one flow.
Step-by-Step Process
Collect “gold standard” assets and positioning materials; align on audiences and goals.
Quantify tone markers and lexicon; draft the Brand Voice Brief and example swipes.
Encode rules in prompts; add validators (terms, reading level, banned phrases).
Produce 3–5 sample assets; review side-by-side; finalize acceptance criteria.
Run QA with checklists; capture edit reason codes; version the Brief quarterly.
Voice Guardrails
| Do | Don’t | Why |
|---|---|---|
| Use active, concrete verbs | Lean on buzzwords or clichés | Clarity builds credibility |
| Prefer short sentences (14–18 words) | Stack dense compound sentences | Improves scanability |
| Anchor claims with evidence | State outcomes without proof | Supports E-E-A-T |
| Follow the approved lexicon | Mix inconsistent product terms | Protects consistency |
Further Reading
Frequently Asked Questions
High-performing pages, nurture emails, sales decks, PR quotes, and naming guidance. Performance context helps us weight examples correctly.
They catch off-brand terms, reading-level drift, and banned phrases before human review, so editors focus on nuance, not policing.
Yes—each sub-brand gets its own Brief, lexicon, and prompt pack, plus locale rules (spelling, idioms, compliance).
We propose; your brand or content lead signs off. Changes are versioned with a change log for transparency.
Voice adherence pass rates, edit reason-code trends, stakeholder review time, and downstream engagement metrics (e.g., time on page, form completion).