How Does the TPG Loop Emphasize Revenue Accountability?
By turning data into decisions. The Pedowitz Group’s Loop hardwires one scorecard, SLAs, decision rights, and budget reallocation—so every cycle funds what works.
The TPG Loop enforces revenue accountability by publishing one board-safe scorecard, defining SLAs & dispositions for every handoff, assigning decision rights via a revenue council, and reallocating budget to the plays that accelerate pipeline and win rate. Every pass through the Loop ends with start/stop/scale outcomes—owners, deadlines, and expected impact—reviewed the next cycle.
Accountability, by Design
Loop Visuals: HubSpot vs. TPG
See how tactical iteration (HubSpot Loop) pairs with TPG’s operating cadence to keep teams accountable to outcomes.
What Accountability Looks Like in Practice
The Loop begins with Strategy & Targets, where ICP, buying groups, offers, and success metrics are locked. These decisions drive play specs, enablement, and the attribution model used for reporting. As teams Activate, every asset is associated to a campaign and mapped to a shared GTM calendar. This prevents “random acts of marketing” and sets expectations for measurement.
In Capture & Handoffs, marketing, SDR, and sales commit to SLAs and disposition codes. Route times, acceptance rates, and recycle paths are visible—and coachable. Pipeline & Expansion focuses on momentum: stage exit criteria, talk tracks, competitive proof, and customer growth motions are reviewed against velocity and win rate, not just volume.
Finally, Measurement & Governance closes the loop. A revenue council meets on a cadence to review the scorecard and issue start/stop/scale directives with owners and dates. Funding is reallocated based on impact, and decisions roll forward into the next loop. Accountability isn’t a memo—it’s the cadence.
Accountability Map: Dimension → Evidence → Owner → Guardrail
| Dimension | Evidence required | Primary owner | Guardrail |
|---|---|---|---|
| Scorecard | Pipeline (sourced & influenced), velocity, win rate, ASP, expansion | RevOps + Leadership | Single exec attribution model; fixed metric dictionary & lookbacks |
| Handoffs | Speed-to-lead, acceptance %, standardized dispositions, recycle% | SDR & Sales Leaders | Documented SLAs with audit & coaching, no regional exceptions |
| Plays | Play specs, target lists, enablement, forecasted impact | Marketing + Sales Enablement | Calendarized launches; QA checklist; owner & due date on each play |
| Budget | ROI vs. target; velocity & win-rate lift by play | CMO/CRO/Finance | Reallocate quarterly to top performers; sunset low-impact programs |
| Expansion | NRR, product adoption milestones, renewal health | CS Leadership | Shared renewal playbook; risk codes; exec review of big bets |
Frequently Asked Questions
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