How Does TPG Operationalize Event Execution for Scale?
The Pedowitz Group (TPG) turns events from hero projects into a repeatable operating model by standardizing plays, templates, data structures, and HubSpot workflows—so every webinar, roadshow, and flagship conference runs consistently across regions, segments, and teams without burning out ops.
Most organizations can run one great event. The challenge is running dozens with consistent quality, data, and follow-up. Without standard operating procedures, every region reinvents the wheel, tech stacks sprawl, and leadership can’t compare performance. TPG builds an event execution system on HubSpot—with shared playbooks, governed properties, automation, and scorecards—so events scale without losing control.
Where TPG Scales Event Execution
TPG’s Event Execution Operating Model
To scale events, you don’t just need more people—you need a system that makes every team run the same high-performing play with HubSpot at the core.
Align → Systematize → Enable → Automate → Govern → Improve
- Align on event types and outcomes: TPG works with stakeholders to define event categories, goals, and funding rules. Each type has a clear role in your go-to-market model (acquisition, expansion, community, product adoption).
- Systematize the building blocks: We design standardized event objects, properties, forms, lists, and naming conventions in HubSpot so that every event uses the same data structure and can be reported the same way globally.
- Enable teams with templates and playbooks: TPG creates cloneable landing pages, email sequences, run-of-show templates, and playbooks that regional and functional teams can reuse with minimal edits, speeding up execution without chaos.
- Automate the lifecycle: We orchestrate pre-event, in-event, and post-event workflows in HubSpot—covering invites, reminders, check-in integrations, routing, and follow-up—so the logistics run predictably every time.
- Govern execution with SLAs and QA: SLAs between marketing, sales, and CS are baked into queues, tasks, and approvals. TPG adds QA steps (test sends, list checks, data validation) so scale doesn’t introduce risk or inconsistency.
- Improve with a recurring retro: After major events or each quarter, we run a standardized event retro using HubSpot dashboards to compare performance and promote winning patterns into new templates and playbooks.
Event Execution Maturity Matrix
| Dimension | Stage 1 — Scrappy & Hero-Driven | Stage 2 — Programmatic but Fragmented | Stage 3 — TPG-Operationalized at Scale |
|---|---|---|---|
| Strategy & Planning | Events planned ad hoc; success judged on attendance and “vibe.” | Basic calendar and goals; some themes and target segments. | Events mapped to GTM strategy, ICP, and revenue scorecard with a governed portfolio. |
| Process & Playbooks | Each team runs events differently; knowledge lives in slides and chats. | Some checklists and decks; documentation varies by region. | Codified SOPs and playbooks for each event type, maintained by TPG and RevOps. |
| Tech & Data | Point tools, spreadsheets, and manual imports into CRM. | Partial integrations; inconsistent properties and tracking. | HubSpot as the execution backbone with standardized objects, properties, and workflows. |
| People & Roles | Hero organizers and regional champions carry the load. | Some shared responsibilities, but handoffs are unclear. | Defined roles, queues, and SLAs across Marketing, Sales, CS, and Partners. |
| Governance & Measurement | Reporting is manual; results are hard to compare. | Dashboards exist but differ by team and region. | Single global scorecard with common KPIs and event comparisons across the portfolio. |
Frequently Asked Questions
When does it make sense to operationalize event execution with TPG?
TPG is most impactful when you’re running multiple events across products, regions, or segments and need a consistent way to plan, execute, and measure them. If events feel “hero-led” and hard to compare, you’re ready for an operating model.
How does TPG work with our existing event and marketing teams?
We don’t replace your team—we codify what your best people already do into playbooks, templates, and HubSpot workflows. TPG facilitates alignment, builds the system, and then enables your teams to run it and improve it over time.
What tools does TPG use to scale event execution?
HubSpot is the backbone for data, automation, and reporting. TPG then integrates your event, webinar, or registration platforms into a governed data model so execution and measurement stay consistent even as the tech mix evolves.
How fast can we start seeing benefits from this approach?
Many clients see faster execution and cleaner reporting after their first standardized event cycle. Over a few quarters, the combination of templates, automation, and scorecards compounds—making each new event cheaper, faster, and easier to run at scale.
Scale Event Execution with a TPG-Built Operating Model
Partner with TPG to codify your best event plays, data structures, and HubSpot workflows so every team can execute high-performing events at scale—with governance and measurement built in.