How Does TPG Integrate Brand Guidelines and Tone?
We convert your guidelines into a “Voice Kit” and wire it into page templates, schema, and approvals—so every AEO page answers clearly and still sounds like you.
What the Voice Kit Includes—and How It’s Used
We start with your style guide, messaging house, and best-performing content. From that, we codify tone (e.g., confident, plain, no hype), sentence and paragraph patterns, preferred verbs and nouns, banned terms, reading-level targets, and example passages. Each element becomes structured guidance inside page templates: the “Direct Answer” field enforces 40–90 words, headings follow a fixed question pattern, and related-links modules keep terminology consistent across the cluster.
The Voice Kit lives in a shared library referenced by human writers and AI tools. Content checks run at draft and pre-publish: lint rules flag banned terms, schema components ensure proper markup, and approvers verify tone and examples before anything goes live. Over time, analytics feed back into the kit—terms that drive engagement are promoted; ambiguous phrasing is retired—so the brand voice gets sharper as the cluster grows.
5-Step Integration Process
| Step | What we do | Output | Owner | Timeframe |
|---|---|---|---|---|
| 1 — Inventory | Collect guidelines, glossaries, top assets | Voice signals map | Brand + TPG | 3–5 days |
| 2 — Voice Kit | Codify tone, terms, examples, banned list | Voice Kit v1 (editable) | TPG Content | 1 week |
| 3 — Template Wiring | Embed rules in CMS modules & schema | Pillar & question templates | Web Ops | 1 week |
| 4 — Pilot Pages | Publish 10–15 pages; run tone checks | Validated cluster v1 | Writers | 1–2 weeks |
| 5 — Feedback Loop | Review engagement; refine terms & rules | Voice Kit v2 + lint rules | TPG + Brand | Ongoing |
Governance Checklist
| Item | Definition | Why it matters |
|---|---|---|
| Direct Answer field | 40–90 words, present tense, no fluff | Extractable and on-brand |
| Glossary & banned terms | Approved terminology + exclusions | Removes ambiguity, preserves tone |
| Examples library | “Write like this, not that” snippets | Speeds training & reviews |
| Schema & modules | FAQ/QAPage on Q pages; Article on pillar | Consistent structure for engines |
| Approvals workflow | Brand + SEO checks before publish | Quality gate at scale |
Artifacts You Receive
Related Resources
Frequently Asked Questions
Yes. We maintain regional variants in the Voice Kit (terms, examples, compliance notes) and apply them via CMS partitions or locale fields.
We ground prompts in the Voice Kit and run automated checks for banned terms, reading level, and format before human review.
No—the structure standardizes answerability while the body copy and examples reflect your brand’s personality and stories.
Yes. We deliver the same Voice Kit and wire it into modules/components for either CMS with approvals and redirects configured.
Quarterly by default, or sooner when analytics indicate wording changes that improve engagement or clarity.