How Does TPG Ensure Both Strategy and Execution?
We run a closed-loop operating model—diagnose, design, build, launch, measure, iterate—so the strategy you buy is the performance you see.
The Strategy→Execution Loop
Our engagements start with a clear hypothesis about growth. We translate that hypothesis into an implementation blueprint: page templates, schema rules, internal-link maps, analytics tags, and CTAs. Cross-functional squads (strategy, content, web ops, analytics) ship weekly. Every sprint reviews signals—citations, impressions to question pages, engagement, and assisted conversions—and feeds changes back into the roadmap. This loop prevents “strategy decks” from drifting away from real-world outcomes.
Process & Owners
| Step | What we do | Output | Owner | Timeframe |
|---|---|---|---|---|
| 1 — Diagnose | Audit content, data, and demand motion | Opportunity map + KPI baseline | Lead Strategist | 1–2 weeks |
| 2 — Design | Create cluster plan, templates, schema, CTAs | Implementation blueprint | Strategy + Web Ops | 1 week |
| 3 — Build | Produce pillar + question pages; wire tracking | Shippable increments | Content Squad | 2–4 weeks |
| 4 — Launch | Publish, submit, and promote; retarget by question | Live cluster + campaigns | Channel Owners | Weekly |
| 5 — Measure & Iterate | Maintain a scorecard; test, refresh, expand | Performance lift & roadmap updates | Analytics + Strategist | Ongoing |
How We Prove It’s Working
| Metric | Formula | Target/Range | Stage | Notes |
|---|---|---|---|---|
| Citation Rate | Citations ÷ queries checked | 20–40% by month 3 | Selection | SGE, Copilot, Perplexity |
| Question-Page Impressions | GSC/Bing impressions to Q-URLs | +20% in 90 days | Discovery | Cluster-level reporting |
| On-page Conversion Rate | Form fills ÷ sessions | 3–8% for BOFU CTAs | Conversion | Contextual CTAs per question |
| Assisted Pipeline | Deals with Q-page touch | Growing month over month | Impact | Journey-based attribution |
Governance That Protects the Strategy
| Item | Definition | Why it matters |
|---|---|---|
| Voice Kit & Templates | Tone rules + fixed fields (answer, links, CTA) | Consistency across pages and teams |
| Schema & URL Hygiene | FAQ/QAPage on Q-pages; readable slugs | Answerability and crawl clarity |
| Cluster Tagging | Analytics dimension for pillar/question pages | Roll-up reporting to strategy |
| Change Control | Approvals, audits, rollback plan | Safe iteration at speed |
| Scorecard Cadence | Weekly operational, monthly exec readouts | Keeps the plan outcome-focused |
What You Receive
Related Resources
Frequently Asked Questions
Yes—a strategist and delivery lead co-own the engagement. The same squad plans, builds, and reports, removing handoffs that slow results.
We build a Voice Kit and wire it into templates and validations so every page answers clearly and sounds like you.
We refresh the answer, adjust internal links/CTAs, or retire the page—and we update the roadmap based on the scorecard.
Yes—HubSpot, Salesforce, WordPress, and custom stacks. We add cluster tags and events for clean attribution.
Weekly working session on the scorecard; changes are captured in the blueprint and prioritized for the next sprint.