How Does Segmint Handle Financial Data Privacy Requirements?
Segmint is designed to support GLBA-aligned marketing through consent controls, data minimization, and auditability. Specific settings and data flows are configured per institution.
Privacy & Compliance Controls Typically Available
| Control | What it means | Marketing impact | Owner |
|---|---|---|---|
| Consent & channel preferences | Honor opt-in/opt-out by channel and purpose | Suppress non-consented outreach automatically | Compliance + RevOps |
| Data minimization | Use buckets/flags instead of raw values | Target by tiers (e.g., balance bands) without exposure | Data Steward |
| Identity protection | Hashing/tokenization; no PANs/credentials in martech | Join to CDP safely via hashed IDs | Security |
| Role-based access & partitions | Scopes by team, region, and purpose | Least-privilege activation across teams | IT/Admin |
| Retention & TTL | Time-boxed storage with auto-purge | Use freshest signals; reduce risk | Security + Legal |
| Audit & reporting | Logs, data lineage, subject-access support | Audit-ready operations and faster reviews | Compliance |
Safe Activation Process (Bank-by-Bank)
| Step | What to do | Output | Owner | Timeframe |
|---|---|---|---|---|
| 1 — Define purpose | Select use cases (e.g., funded-account lift) | Lawful-basis brief + metrics | Marketing + Compliance | 1 week |
| 2 — Configure data | Enable approved fields, hashing, and suppressions | Data inventory + permissions | IT/Security | 1–2 weeks |
| 3 — Integrate | Route to CDP/MAP; map consent and TTL | Segment-ready datasets | RevOps/MarTech | 2–4 weeks |
| 4 — Launch | Activate onboarding, adoption, cross-sell journeys | Live campaigns + suppressions | Lifecycle Marketing | Ongoing |
| 5 — Govern | Run audits, SARs, and retention reviews | Audit-ready program | Compliance | Ongoing |
Do / Don’t When Using Segmint Data
| Do | Don’t | Why |
|---|---|---|
| Use hashed IDs and bucketed values | Move raw PANs or credentials into martech | Protects customers and narrows risk |
| Respect consent and channel preferences | Override opt-outs for campaigns | GLBA/UDAP expectations and trust |
| Limit purpose to approved use cases | Repurpose data without a new review | Purpose limitation principle |
| Set retention windows and purge schedules | Keep event streams indefinitely | Data minimization |
What Banks Achieve With Privacy-First Activation
Related Resources
Frequently Asked Questions
Institutions typically use tiers (e.g., balance bands) or flags rather than precise values to minimize exposure while enabling relevant offers.
Route through a CDP with hashing and purpose controls, and only under approved contracts. Avoid pushing raw PII to media endpoints.
Marketing proposes the use case; Compliance/Security validate lawful basis, retention, and controls before activation.
Keep lineage and identifiers hashed consistently so records can be found, exported, or removed within your retention window.
Yes—scope retrieval skills to approved fields with redaction and approvals. See the FI AI Agent for guardrailed patterns.